's file upgrade, file withdrawal, and webcasting, the movie "囧Mom" directed and starred by Xu Zheng finally came to an end.
On January 24, the film "囧 Mom" that cost 600 million yuan to build was suddenly changed to a free online premiere. Netizens commented that "囧 Mom" is "the most expensive online movie".
Starting from the first day of the Chinese New Year (January 25), audiences can watch the movie "囧Mom" for free in the Toutiao app. This operation of
can be said to be the "first time in history". The network is free to broadcast, and the most direct beneficiary is a large audience.
Xu Zheng’s move made "囧 Mom" a lot of favorability, but what is surprising is that the reputation and rating of "囧 Mom" are not as good as expected. Since
started broadcasting two days ago, the score of "囧Mom" has dropped all the way, from the initial 6.7 points to the current 6.0, and it is about to fall below the passing line. For a film that audiences all over the country are paying attention to, "囧母" The situation is quite awkward, and the popularity does not match the quality of the film.
movies are free to watch. This will certainly increase the popularity of the film. It is not excluded that some audiences will give Xu Zheng a high score for "囧Mom", but most audiences still score objectively. The quality of the movie is good or bad. The most direct embodiment.
"囧Mom" is the sequel to Xu Zheng's "囧" series. Looking at the domestic and foreign film markets, the series of films often cannot avoid the situation of "the more they are shot", even the "Pirates of the Caribbean" and "Transformers" series Not immune.
, despite the guest appearance of Yuan Quan and the friendly appearance of Gao Yixiang, it cannot save the fact that "囧Mom" is not well rated.
"囧 Mom" follows the characteristics of the road movie comedy of the previous 囧 series, but is not innovative in many aspects, the plot is slightly old-fashioned, the ending is too sensational, and the overall viewing effect is not good, so the score is only 6.0. Judging from the current trend, it is only a matter of time before it falls below the passing line.
is not that free movies are not popular anymore, but that the audience's threshold for viewing movies is constantly increasing.
Although the score of "囧Mom" is not high, Xu Zheng has maintained his reputation in general, and his popularity and favorability are full. Many netizens of
have left messages saying that "Xu Zheng owes a movie ticket" and "In the future, as long as it is Xu Zheng's movie, they will go to join us."
In fact, someone has already paid for the movie tickets "owed" to Xu Zheng.
"囧母" is free to play, but it is necessary to use several designated apps, ByteDance bid 630 million to directly buy the copyright of "囧母", and play it for the audience for free on several headline apps.
seems to be a loss-making business, but in fact it makes a steady profit. The Toutiao app, which has billions of users, can make 630 million back through "囧Mom" within a few days.
advertising, attracting new users, etc., are all channels to pay back.
From a commercial point of view, Xu Zheng, the producer of "囧Mom" and the sponsor (bytedance) will not lose money.
However, the new release mode of "囧Mom" is very unfriendly to traditional cinema practitioners.
You must know that according to the original plan, "囧Mom" was scheduled to be shown in offline cinemas.
In this way, the theater can get more than half of the box office split. The current situation of
is that "囧Mom" is played for free through online channels, and the theaters simply don't get a cent. The driving force of
's interests is huge, and it is no wonder that practitioners in the film industry will jointly boycott Xu Zheng.
Xu Zheng and "囧Mom" face two major problems. The first is that the quality of the film is not good enough, and the second is that it offends 80% of the national theaters. Although
has earned enough popularity this time, a large number of audiences expressed that they would like to support Xu Zheng's future movies, but if the movie wants to get a high rate of filming, it still depends on offline theaters across the country. If Xu Zheng's next movie is offline, Will it really be boycotted when it is released?
