The Paper reported on December 18 that Faced with the controversy, Tencent and iQiyi have revised their advanced on-demand rules. On December 17, Tencent Video and iQiyi successively responded to the "Qing Yu Nian" advanced on-demand dispute, and announced the amendment of the advanced on-demand rules. Tencent Video members and iQiyi members can keep the rights to watch 6 episodes in advance. In addition, you can also enjoy the advance-on-demand rights for an extra 3 yuan per episode, and you no longer need to pay an extra 50 yuan to watch 6 episodes.
However, some netizens questioned: "The previous 50 yuan means that you can watch six more episodes every time, and it can last until the finale. 3 yuan on-demand becomes 18 yuan for each update to buy six episodes."
Therefore, as of press time, The Paper has not received further response from iQiyi and Tencent Video.
Previously, "Celebrating the New Year" was controversial because members also needed to spend 50 yuan to advance on-demand. Some people even sued the video platform for this. In addition, many users accused the video platform of "drinking poison to quench thirst", and some users said they would switch to pirated platforms.
On December 17, Wang Juan, the vice president of Tencent Video, talked about the recently controversial "VVIP" model of "Celebrating the Years" and said: "The reason why we are controversial this time, I think it may be because of the consumer psychology of the members is not enough. Considerate, this is indeed our bug or we are not doing well enough.” On the day of
, Dai Ying, vice president of iQiyi and general manager of the self-produced drama development center, said in response to the controversy over the advanced on-demand "Celebrating More Than Years": "Video platform The content of is becoming more and more diversified, and the needs of users have become more diverse. Our original intention was to meet the needs of users for more diverse content, but it may not be too good. In the future, we hope to take more into account the psychology of users. Do a good job of design and notification of the schedule."
(Editor in charge: Han Chong_NBJ11345)
