, as an enduring music IP, released by Shuimunianhua in 2001, "I Have You in My Life", has accompanied many people through unforgettable youth. As a result, the song "Life with You" contains the common memories of the generations born in the 80s and 90s, and has become "the favorite school folk song born in the 80s", which can be said to have a strong foundation.
After all, in today's film and television market, IP can be said to be popular. Prior to this, many movies adapted from the title of the song were also shown, such as "Later Us", which was also adapted from a hit song, earned 1.36 billion box office revenue; "You at the same table" also won 456 million box office; "Later" "Us" broke through 1.3 billion box office; "The Best of Us" also created 400 million box office and so on. All make the film's public investors earn a lot. With these movies laid the foundation of "Music IP". Guoguo originally wanted to break the 100 million box office after it was released.
However, before the release of "Life with You", it went through three fixed files during the graduation season, Mid-Autumn Festival, and November. It can be said that it was a twists and turns and was finally released on November 29. It was released on the seventh day, but the box office was only 40 million. According to analysis, the production cost of this film is between 60 million and 80 million. According to Yien data, it is a medium-to-high-cost film. Although this type of cost is high, the pressure to pay back is greater, and the profit margin is compressed. The smaller. The production cost of 60 to 80 million means that only about 200 million can be paid back. If you are an investor in this movie, will you be dumbfounded? The quality of a movie can only be reflected in the movie market and in the audience. One of the important metrics is the movie box office. The themes of small and medium cost movies are still love and comedy, such as "The Beneficiary" and "About Winter" which were released on the 8th and 15th of last month, which broke 100 million yuan. It was very successful from the box office alone. Up.
With the emergence of New Year's Day and Spring Festival movies, the opportunities for the public to participate in investment are also increasing. How to properly invest in movies?
1. Theme: A good theme is the first step to a successful film investment. According to the current market feedback, there are many audiences of "comedy" and "love", which is more suitable for novices to participate!
2. The main creative team: a good production team is the guarantee of film quality, and only high-quality movies can be more favored by the public;
3. Schedule: movie viewers at different schedules are different, and the competitive pressure is also different of. Good domestic schedules, summer holidays, New Year holidays, smaller schedules such as eleventh, 51st, mid-autumn festival, etc. A good schedule will greatly increase the attendance rate;
4. Publicity: Publicity In terms of strength: There is a saying in the film and television industry, I wonder if you have heard it, that the key factor for a movie's profit is to "announce". After all, good publicity means good publicity, and with its filming rate, it is the best guarantee for the box office.
The development of the domestic film market is in full swing, and a large number of film investment platforms of different scales have naturally appeared in the market. We are more familiar with Huayi Brothers, Bona, etc. The film shares of these well-known film production companies. It is difficult for ordinary people to obtain. Therefore, investing in movies chooses to cooperate with the first producer of the movie they cast to avoid risks such as premiums and protect their own income.
Therefore, to participate in film investment, it is important to carefully investigate the market, actors and themes, and directors.
