Gao Yixiang
On the noon of November 27, Zhejiang Satellite TV's "Chasing Me" program team confirmed that the guest Gao Yixiang had an accident during the recording of the program. After being sent to the hospital, the rescue was ineffective, and he died suddenly. The public was in an uproar, and Zhejiang Satellite TV's variety show production pressure became the focus of attention.
Prior to this, the program has been broadcast for three episodes. The main content is that artists and amateurs play outdoor competitions in the urban CBD at night. Competitive variety shows need to be eye-catching. Obviously it won't work without exciting elements. For the attractiveness of the program, the participating guests need to have a large amount of sports competition at night.
"Desperate" also brought the expected ratings. The first phase of CSM59 city ratings was 1.59%, reaching the top of the weekend variety show. News including "William Chen's butt cramp" and "Fan Chengcheng running vomiting" were posted on Weibo 14 Hot search.
Who gave Gao Yixiang a fatal blow? High-intensity physical overdraft, desperate variety shows, savage ratings of ratings, and entertainment ecology flooded by variety shows, these factors may all be "outside the matter". In the minds of reality show producers and practitioners, all sorts of problems have actually already emerged. For a long time, in the general overworked industry ecology, similar tragedies have not happened by accident.
The cold winter of film and television dramas, and the decline in advertising revenue, variety shows have become the "top stream" of David's favorite gold in recent years. Each satellite TV has its own master variety show, with long-standing shows, and innovative shows frequently launched. The four David TVs, which are at the head of variety shows, namely Zhejiang Satellite TV, Dragon TV, Jiangsu Satellite TV, and Hunan Satellite TV, see fierce competition for ratings and better resources. In addition to the intra-industry competition between satellite TVs, these variety shows are also facing the pressure of the strong rise of Netcom.
On the surface, no one forces stars to take risks with their "life". However, the reality is that good works are hard to come by, and correspondingly, variety shows have low barriers and high enthusiasm. Stars are willing to take the "life" to risk, but also because recording variety shows can obtain relatively high frequency of exposure and high income, accompanied by more traffic, money and opportunities. This kind of adaptation required by each in turn has further flooded the variety show market. The
record is coming to an end in the humming of the times, the movie has lost its soul in the box office boom, and the literature is surpassed by the narrative. What tricks can't make the variety show for Bojun "a look"? Lacking commercial order and orderly evolution in the process of cultural development, most variety shows adopt the mode of copying and imitating copyright. The hottest variety products on the market do not have relatively strict market segmentation and different levels of aesthetic appeal. They still stay in talent competition, stunts, physical competition, and emotional observation. They are matched with various stars of different positions, showing simple and low intelligence. Attributes.
There is a chain of contempt in the entertainment circle from movies to TV series to variety shows. Movie cafes are above the top, variety cafes are at the bottom. After the industry has gone through a period of reshuffle and turbulence, resources are scarce, with the head down and the bottom expanding. Variety shows have become more and more direct, simple, and rude as a tool for realization. Not only have the producers gradually lost their rationality, together with the audiences cultivated under this variety show culture, they have also become irrational, and the collective has become pure without aesthetic appeal and judgment standards Consume animals. When
is avalanche, no snowflake is innocent. Together, we created happiness and created tragedy together. Who will be the next TV? Who will be the next Gao Yixiang?
