Recently, I saw such a news:
Wahaha owner Zong Qinghou’s only daughter, Zong Fuli, is slowly taking over the beverage empire from her father. Recently, she has burned a fire and no longer speaks for endorsements. 20 Wang Leehom renewed his contract in 2012.
Wow, haha, who has been marketing in the mainland for decades, has already become a beverage giant, Zong Qinghou became a billionaire, but only one daughter Zong Fuli, this 35-year-old rich daughter has been single, Zong Fuli spends more time Used to manage the company. After studying abroad for many years, she has a different management style from her father. Within Wahaha, in the company, she asked employees to call her Kelly or Fuli. Her business card did not print the title, but this did not prevent her. Absolutely and swiftly exercise the power of determination, acting as strong and decisive as his father in acting style. Why is
not renewing? In an interview, Zong Fuli first clarified that she didn’t actually like Leehom Wang. The reason why he didn’t sign Leehom Wang was because he was too old and had aesthetic fatigue. He saw middle age from youth and old age from middle age. , Do you find it fun?
After hearing this, netizens all said they were heartbroken. After so many years of cooperation, the endorsement fee has not been increased! If you want to change it, then...
and some netizens said that her emotional intelligence is too low and she can't speak. 20 years of endorsements have become a good story. She is ruining her goodwill.
I drank Wahaha before, purely because of Wang Leehom! Since I no longer cooperate, I choose something else...
In 1996, when Wahaha Pure Water was first born, the spokesperson was Jinggangshan. After that, I have cooperated with Mao Ning again, but none of them caused a lot of waves.
Since 1998, Leehom Wang has served as the spokesperson of Wahaha mineral water. Leehom Wang sang the prelude to Wahaha purified water "Water of Love" with the song "Love you equals loving myself". It has been 21 years since
, the heroine has been changing, but the hero has always been him! He has accompanied Wahaha for 20 years and witnessed the growth of this brand! What makes
more surprising is that his endorsement fee has not changed!
We rarely see a celebrity endorsing a brand for 20 years, and the endorsement fee has not risen by more than a cent in 20 years. The endorsement fee of 20 years ago and the endorsement fee of the present cannot be the same. The endorsement of celebrities has already doubled several times!
has such a long and close cooperation that is very rare in the industry.
Why Leehom Wang’s endorsement fee is still hundreds of thousands of 20 years ago? With his current fame, the endorsements are millions, tens of millions, right?
As early as 1998, Leehom Wang was just a little-known singer, far less popular than he is now. At that time, Wahaha was already one of the best well-known companies in the country, but Wahaha gave the endorsement to this newcomer who had just debuted for 4 years. Wang Leehom also followed the wahhaha advertisement and entered the sight of a broad audience and gradually became well known. Therefore, after 20 years, Leehom Wang has always spoken for him and never thought of terminating the contract!
Wahaha boss Zong Qinghou himself said in an interview that Leehom Wang was a newcomer at the time. He was only singing in the United States at the time. He was not well-known in mainland China and Taiwan, and Leehom Wang's sunny and healthy image was very good. The product positioning of Wahaha, and this cooperation has been in cooperation for nearly 20 years.
During the two decades of cooperation, Leehom Wang has also actively contributed to the Wahaha Group platform. We can see Leehom Wang in every publicity and promotion activity or the celebration of Wahaha's 30th anniversary. They have gone from a cooperative business relationship to friendship.
But this good story was ruined by Zong Fuli's reform. Maybe, reform may not be a bad thing. It's just 20 years of cooperation. What a rare fate. Even if you don't renew the contract, you don't need to talk like that. Doesn't it sound bad? It's no wonder that this young lady's actions made Leehom Wang's fans a little angry!
