For movies, the box office is not only related to its own quality, but also the marketing and promotion of the movie. After all, there are more people who know the movie, and more people are interested in the movie and want to see it. Whether it is a domestic movie or an imported movie, it is the same. For imported films, there are also two types of blockbuster and batch films. The former is represented by Hollywood blockbusters. The overseas film producers of the film have to participate in the distribution of the mainland box office; while the latter is the fixed price of domestic filmmakers. The domestic distribution and projection rights of the film are bought out from overseas producers, which means that overseas producers do not participate in China's box office sharing, and the Chinese producers are responsible for making money and losing money. However, the difference between the two is more than that. Usually, the domestic publicity team of the split-book blockbuster is also powerful, allowing more mainland audiences to understand the film. This is not the case for many criticized films. If the domestic film producer that introduced the film lacks the corresponding strength and lacks a high-quality publicity team, then the reputation of the film itself will not be very high, and there will be fewer people watching it. The final box office results are not high.
For example, a recently released movie "Sweet Pet Agents" falls into this situation. Although the director has won an Oscar for short animation awards, the story itself is also based on the well-known "Grin's Fairy Tales", but this is done in publicity. It's really not good. There are basically very few reports when searching for "Sweet Pet Squad" on the Internet. Of course, fewer people know this movie. So far, the box office of the movie is less than 10 million.
Of course, such a low box office is also related to the subject matter of the movie and the target audience. The subject matter of animation itself is aimed at young children and belongs to family fun works. However, it is still far from the holiday, and very few people have time to watch the movie. The reason why the theater is unwilling to add more films to this movie. In short, it is normal for the box office to reach tens of millions. Compared to the cost of 30 million when many people invested, it can be said to be a blood loss. If you lack a correct understanding of the overall film, the cost of 30 million is indeed a small-cost film. But as long as you know what a batch film is, and have a correct understanding of the film’s announcement and subject matter, even if it costs 10 million, it does not belong to "small-cost movies." Therefore, investors must consider comprehensively when choosing a film project, and must not only consider the cost of the film. So, there are also many low-cost movies on the market, including the new work "Draw a Circle" by Wang Ziming and screenwriter Zhang Tan, and "The Train to Spring" with Ren Suxi. What is the difference with imported movies?
