Author | Stir-fried Hawthorn
Editor | Li Xunhuan
"After all, we are still a part of Mai Lin and Li Xingliang's play", "I thought we were watching the various aspects of life with true feelings, but I didn't expect that we would still be cashing in after all"... Emotional variety show, hurt forever Sure enough, it was just the audience.
's " Goodbye Lover 4" has been broadcast for nearly two months, and it continues to dominate the hot topics. is just the latest update that has caused a huge reversal in the public opinion situation: On Weibo, the topic #李兴丽婷婷婷 Citizens boycotted##李兴丽婷婷婷的碰again# has reached 400 million views , and the number of views around this topic has reached 400 million. Subsequent discussions such as the official announcement video of the commercial performance being deleted and the price of the commercial performance doubling have repeatedly appeared on the hot search list, with over 100 million views.
The cause of the incident is very simple: Mai Lin and Li Xingliang, who had been facing each other with intense emotions before, suddenly changed their normal behavior in the latest episode of the program, showing an intimate state of "holding hands" and "sleeping in each other's arms". There will even be sweet plots such as a hot air balloon proposal.
The man who had just begun to face his own needs and cried loudly suddenly became "self-contained". The attitude of the extremely emotional woman who felt unloved suddenly softened. The audience felt that they had been "fooled". Boycotting Li Xingliang's commercial performance is their first step: Who is willing to be a blood bag for Mai Lin to crowdfund Hermès?
Variety shows have always followed the path of "black and red are also red", but this time, why was the audience's emotional backlash so strong? More importantly, the program team and Mango platform, which had previously relied on "Goodbye Lover 4" to achieve great reputation and commercial value, also fell in this public opinion controversy.
So far, the Douban score of "Goodbye Lover 4", which once broke 8, has dropped to 7.3 points. On Weibo, topics such as #Goodbye Lover 4 is suspected of being re-recorded have frequently received over 10 million views. Negative words such as "script", "additional recording", "traffic" and even "manipulation of public opinion" have caused this Q4 variety show to fall into the quagmire of public opinion at an unexpected speed.
More serious issues also include: the realization of emotions and the excessive overdraft of audience trust when black and red are out of the circle, which will also bring greater difficulty to the control and publicity of public opinion in variety shows in the future.
The real owner has "self-consented", but the onlookers "turned over the table"?
"I predict that at the end of the show, Mai Lin will change her mind and become a clean slate. Then Li Xingliang will also become famous. The concerts will be non-stop. With Mai Lin, she will propose once in every concert." Watch too much The routine of an emotional variety show means that the audience has psychological expectations for the reconciliation between Mai Lin and Li Xingliang, but why does it still trigger such a strong emotional backlash?
combed through the Internet public opinion and found two voices to boycott Li Xingliang: one is to boycott him for gaining attention with his abnormal views on marriage and love and earning traffic to monetize . Second, he projected his dissatisfaction with Mai Lin onto Li Xingliang's commercial value, believing that the reconciliation between the two would turn his support for Li Xingliang into Mai Lin's "blood bag."
Behind both of them, they actually point to the "unsatisfied" public sentiment. This feeling is very similar to the "unfinished template" of domestic family dramas: I have been following the drama for a month with true feelings, but my life is still a mess. One second, the two of them were arguing and turned upside down, but the next second the screenwriter forced to write "happy" ending. The key to is that the reversal is abrupt and the characters collapse, which cannot support the "great reconciliation" between the characters.
On the one hand, is difficult to justify emotionally and logically, which makes the audience more inclined to believe that this is a hype that borrows money from marriage traffic. And the traffic gained from manipulating public emotions often encounters stronger backlash.
The market’s sentiment towards Mai Lin’s character is superimposed on smoked chicken, portraits, all kinds of crying and even Li Xingliang’s repeated apologies to no avail and ineffective communication.It can be said that the "dark side" of human nature has become the key to Mai Lin's popularity in the "Variety Show Holy Body". However, Mai Lin suddenly accepted her anxiety about appearance and admitted her motherly desire for control. If you change your thinking and don't use negative thinking to evaluate the other party, it will be unconvincing.
Li Xingliang's "self-consistency theory" once made Huang Zhizhong "silent" for this reason. Li Xingliang, whose self-needs were discovered in the portrait incident and who bluntly stated that he was not in a state of apology even when facing his lover's emotional breakdown, suddenly chose to put aside his self-needs and satisfy his lover's "self-consistency" overnight. The linked audience also felt betrayed: If it was self-consistent, why would they come to the show?
On the other hand, Mai Lin and Li Xingliang, as the protagonists of this overwhelming traffic, have indeed benefited from it. While the Weibo topic has long dominated the rankings, on the Douyin short video platform, Li Xingliang’s personal topic views have reached 3.97 billion, and Li Xingliang and Mailin’s related videos have exceeded 2.2 billion views. Being a traffic pioneer means an increase in commercial value.
According to media reports, The price of Li Xingliang's personal commercial performance has also soared: it was about 90,000 yuan before, but after the show is broadcast, it is expected to reach more than 200,000 yuan. After the launch of the program, Li Xingliang has also participated in multiple commercial activities.
Although Mai Lin has not yet unlocked independent commercialization, the sales of her popular smoked chicken soared 100 times after the show was broadcast. Qingtuan, Naipizi, and even Mai Lin's matching outfits have become hot commodities. Mai Lin has also unlocked the hot search for "innate holy body with goods". The business opportunities behind this are self-evident.
Although there are still people who complain about Li Xingliang and believe that the process of pursuing variety shows should not "excessively involve one's own emotions", but so far, the official photos of Li Xingliang's two performance plans announced in December have been deleted, including Mango The official Weibo of the Infinite x Tour Concert.
With overdraft of trust, might it be difficult for Mango to "perfectly avoid risks"?
and As Li Xingliang was boycotted, the program team of "Goodbye Lover" and Mango TV gradually became the center of "crusade" by netizens. A netizen on Douban short comment wrote: "I don't understand the entertainment value and social value of Mango Variety Show...it makes the audience angry, makes online violence prevalent, makes society fall into negative emotions, and turns marriage into a joke and a traffic gimmick."
As a leader in domestic variety shows, Mango has always had its own methodology in creating popular variety shows. Even in this year when the market was not very prosperous, it also launched popular hits such as "Singer 2024" and "Goodbye Lover 4" . The renovation of classic IPs, the success of guest selection, and the capture of social emotions are all worth learning for practitioners. But precisely because of this, the market's "scrutiny" has become more stringent.
As netizens changed their minds about the reconciliation between Li Xingliang and Mai Lin, news about the suspected re-recording of "Goodbye Lover 4" frequently appeared on the hot search list. Netizens are constantly looking for evidence in details such as watches and bangs. Although the owner of the recording restaurant has appeared to testify, and there are also industry insiders who have testified, indicating that the possibility of "re-recording" is very small, but for the majority of people who eat melons, The established impression has been made.
There is a lot of right and wrong in the controversy: has always been accompanied by Yang Zi Huang Shengyi 's "performance" controversy, and there is also a tendency to be confirmed in the actions of Yang Zi's eldest brother, supporting friends and others. The former was revealed by netizens to admit that "the two of them are acting" during the live broadcast, while the latter quickly opened social media after the show, and his introduction was that he was a flying guest in "Goodbye Lover 4". From clothing, accessories to family background, he perfectly took over The program traffic has been questioned as being "commercial".
Some netizens even pointed out that Huang Shengyi and Yang Zi's performance on the show was completely different from their performance on "Mother-in-law and Mom" four years ago. The reason why Yang Zi fried instant noodles in the first episode of the show is that he has four years of experience as a chef. In the show, Huang Shengyi said that he had no property in his name, but in previous variety shows, Yang Zi said that all the property in his family was in Huang Shengyi's name. Now netizens also tend to emphasize that January 18, which Yang Zi emphasized in the show, will be a "big show."
In addition, this time the controversy also amplified some issues that were ignored in the previous wave of public opinion. If some netizens pointed out that the program team consciously amplified the controversy of Mai Lin, an amateur, in order to quickly earn traffic; regarding the disrespect for women, lack of family functions and other issues exposed by men such as Yang Zi and Liu Jishou in marriage, It's an understatement. The program
not only created an image of a woman who is extremely self-centered, anxious, and difficult to communicate through the chicken smoke incident, portrait incident, and intensive emotions, making her an emotional puller for the audience in the process of following the show, even in the latest episode, It also showed an intimate scene of Mai Lin and Li Xingliang hugging each other and chatting on the bed. This is too deliberate for a reality show that always blocks the camera at night.
Even the guests in the observation room who had previously received high praise were questioned about guiding public opinion. Some netizens counted the remarks of the guests in the observation room when they spoke in the latest issue of supporting friends, and pointed out that the guests avoided the more important issues and chose the less important ones when faced with the problems of Yang Zi and Liu Zushou. For Mai Lin, they showed a stronger desire to output, and even lacked guidance and emotion. Sexual, overly speculative vocabulary. Such as interpreting a friend's sitting posture, etc.
Additional recording, script, editing, and guidance of public opinion, "Goodbye Lover 4" is encountering a severe crisis of trust: How real is the content we have seen so far? Is the program crew suspected of manipulating public opinion and emotions? What exactly does this show bring to the public’s mind about marriage?
The paradox of black and red being out of the circle, is it more difficult to control and publicize public opinion in variety shows?
A notable feature is that the emotional expressions of contemporary audiences are becoming more and more intense. They are easily pulled by issues such as human nature, gender, marriage and love, and have a strong sense of substitution. However, they will also lose their emotions when the emotional projection is not as expected, especially when they are deceived. Produce a stronger emotional backlash. It's a bit similar to the logic of the rice circle. Ridiculous, but true.
This also brings new variables to the road of black and red variety shows. If the "50-year old lady guarding the country" in "Singer 2024" not only mastered domestic entertainment singers and ignited public sentiment, but also successfully revived the variety show IP, it is a publicity and distribution sample in the era of emotional economy, then it is "created" The audience's emotional variety shows again and again are the representatives of black and red out of the circle:
"Heartbeat" "Signal 7" not only has the industry issues of "Two Books Love Variety" and "Strong Love Variety" out of the circle, but Gaoya CP's official announcement and breakup took only 9 days, it also hit those who really love CP; "Goodbye Lover" 4》The difference between divorce and separation of children and intimate love is only separated by a good friend... Although this does not prevent the two variety shows from igniting social topics during the broadcast and making a lot of money, but what happens next?
When public trust collapses, a stronger emotional rebound will follow: Douban ratings decline, IP favorability is overdrawn, and it will even radiate to artist favorability, platform favorability, and even subsequent brand cooperation.
may be demonstrated with the help of two variety shows: " Flowers and Young " was forced to shelve it for several years. It was not until last year that it swept away the haze of "Hua Xue" with a score of 9.3 on Douban. However, in the sixth season, it encountered a low reputation again. , Douban score is as low as 3.9 points. Zhou Yutong and have encountered the biggest reputation crisis since their debut. The producers of the program have also encountered all-round doubts: the selection of guests, the setting of the program, and even the forced praise of people have all been dissed by netizens.
The crisis brought about by the emotional bonus is not even limited to variety shows or even the platform itself. In 2020, Yang Li successfully made her debut in "Talk Show Conference 3" with her "Pu Xin Nan" jokes. She also relied on the dividends of gender issues and the explosion of public sentiment. However, in the following five years, her commercial value has declined. It has encountered "rollovers" many times: Intel in 2021, Shede Winery in 2022, and JD.com this year all encountered brand crises because of their choice of Yang Li.
Public sentiment is a powerful tool, and the more controversial the topic, the more obvious the effect. However, this year’s events have also sounded the alarm for the market: the price of fishing for nothing is that the road ahead will be more difficult. How future variety shows, especially emotional and reality show variety shows, can regain the trust of audiences and guide public opinion may become a new publicity dilemma. Author | Stir-fried Hawthorn Editor | Li Xunhuan "After all, we are still a part of Mai Lin and Li Xingliang's play", "I thought we were watching the various aspects of life with true feelings, but I didn't expect that we would still be cashing in after all"... Emotional variety show, hurt forever Sure enough, it was just the audience. 's " Goodbye Lover 4" has been broadcast for nearly two months, and it continues to dominate the hot topics. is just the latest update that has caused a huge reversal in the public opinion situation: On Weibo, the topic #李兴丽婷婷婷 Citizens boycotted##李兴丽婷婷婷的碰again# has reached 400 million views , and the number of views around this topic has reached 400 million. Subsequent discussions such as the official announcement video of the commercial performance being deleted and the price of the commercial performance doubling have repeatedly appeared on the hot search list, with over 100 million views. The cause of the incident is very simple: Mai Lin and Li Xingliang, who had been facing each other with intense emotions before, suddenly changed their normal behavior in the latest episode of the program, showing an intimate state of "holding hands" and "sleeping in each other's arms". There will even be sweet plots such as a hot air balloon proposal. The man who had just begun to face his own needs and cried loudly suddenly became "self-contained". The attitude of the extremely emotional woman who felt unloved suddenly softened. The audience felt that they had been "fooled". Boycotting Li Xingliang's commercial performance is their first step: Who is willing to be a blood bag for Mai Lin to crowdfund Hermès? Variety shows have always followed the path of "black and red are also red", but this time, why was the audience's emotional backlash so strong? More importantly, the program team and Mango platform, which had previously relied on "Goodbye Lover 4" to achieve great reputation and commercial value, also fell in this public opinion controversy. So far, the Douban score of "Goodbye Lover 4", which once broke 8, has dropped to 7.3 points. On Weibo, topics such as #Goodbye Lover 4 is suspected of being re-recorded have frequently received over 10 million views. Negative words such as "script", "additional recording", "traffic" and even "manipulation of public opinion" have caused this Q4 variety show to fall into the quagmire of public opinion at an unexpected speed. More serious issues also include: the realization of emotions and the excessive overdraft of audience trust when black and red are out of the circle, which will also bring greater difficulty to the control and publicity of public opinion in variety shows in the future. "I predict that at the end of the show, Mai Lin will change her mind and become a clean slate. Then Li Xingliang will also become famous. The concerts will be non-stop. With Mai Lin, she will propose once in every concert." Watch too much The routine of an emotional variety show means that the audience has psychological expectations for the reconciliation between Mai Lin and Li Xingliang, but why does it still trigger such a strong emotional backlash? combed through the Internet public opinion and found two voices to boycott Li Xingliang: one is to boycott him for gaining attention with his abnormal views on marriage and love and earning traffic to monetize . Second, he projected his dissatisfaction with Mai Lin onto Li Xingliang's commercial value, believing that the reconciliation between the two would turn his support for Li Xingliang into Mai Lin's "blood bag." Behind both of them, they actually point to the "unsatisfied" public sentiment. This feeling is very similar to the "unfinished template" of domestic family dramas: I have been following the drama for a month with true feelings, but my life is still a mess. One second, the two of them were arguing and turned upside down, but the next second the screenwriter forced to write "happy" ending. The key to is that the reversal is abrupt and the characters collapse, which cannot support the "great reconciliation" between the characters. On the one hand, is difficult to justify emotionally and logically, which makes the audience more inclined to believe that this is a hype that borrows money from marriage traffic. And the traffic gained from manipulating public emotions often encounters stronger backlash. The market’s sentiment towards Mai Lin’s character is superimposed on smoked chicken, portraits, all kinds of crying and even Li Xingliang’s repeated apologies to no avail and ineffective communication.It can be said that the "dark side" of human nature has become the key to Mai Lin's popularity in the "Variety Show Holy Body". However, Mai Lin suddenly accepted her anxiety about appearance and admitted her motherly desire for control. If you change your thinking and don't use negative thinking to evaluate the other party, it will be unconvincing. Li Xingliang's "self-consistency theory" once made Huang Zhizhong "silent" for this reason. Li Xingliang, whose self-needs were discovered in the portrait incident and who bluntly stated that he was not in a state of apology even when facing his lover's emotional breakdown, suddenly chose to put aside his self-needs and satisfy his lover's "self-consistency" overnight. The linked audience also felt betrayed: If it was self-consistent, why would they come to the show? On the other hand, Mai Lin and Li Xingliang, as the protagonists of this overwhelming traffic, have indeed benefited from it. While the Weibo topic has long dominated the rankings, on the Douyin short video platform, Li Xingliang’s personal topic views have reached 3.97 billion, and Li Xingliang and Mailin’s related videos have exceeded 2.2 billion views. Being a traffic pioneer means an increase in commercial value. According to media reports, The price of Li Xingliang's personal commercial performance has also soared: it was about 90,000 yuan before, but after the show is broadcast, it is expected to reach more than 200,000 yuan. After the launch of the program, Li Xingliang has also participated in multiple commercial activities. Although Mai Lin has not yet unlocked independent commercialization, the sales of her popular smoked chicken soared 100 times after the show was broadcast. Qingtuan, Naipizi, and even Mai Lin's matching outfits have become hot commodities. Mai Lin has also unlocked the hot search for "innate holy body with goods". The business opportunities behind this are self-evident. Although there are still people who complain about Li Xingliang and believe that the process of pursuing variety shows should not "excessively involve one's own emotions", but so far, the official photos of Li Xingliang's two performance plans announced in December have been deleted, including Mango The official Weibo of the Infinite x Tour Concert. and As Li Xingliang was boycotted, the program team of "Goodbye Lover" and Mango TV gradually became the center of "crusade" by netizens. A netizen on Douban short comment wrote: "I don't understand the entertainment value and social value of Mango Variety Show...it makes the audience angry, makes online violence prevalent, makes society fall into negative emotions, and turns marriage into a joke and a traffic gimmick." As a leader in domestic variety shows, Mango has always had its own methodology in creating popular variety shows. Even in this year when the market was not very prosperous, it also launched popular hits such as "Singer 2024" and "Goodbye Lover 4" . The renovation of classic IPs, the success of guest selection, and the capture of social emotions are all worth learning for practitioners. But precisely because of this, the market's "scrutiny" has become more stringent. As netizens changed their minds about the reconciliation between Li Xingliang and Mai Lin, news about the suspected re-recording of "Goodbye Lover 4" frequently appeared on the hot search list. Netizens are constantly looking for evidence in details such as watches and bangs. Although the owner of the recording restaurant has appeared to testify, and there are also industry insiders who have testified, indicating that the possibility of "re-recording" is very small, but for the majority of people who eat melons, The established impression has been made. There is a lot of right and wrong in the controversy: has always been accompanied by Yang Zi Huang Shengyi 's "performance" controversy, and there is also a tendency to be confirmed in the actions of Yang Zi's eldest brother, supporting friends and others. The former was revealed by netizens to admit that "the two of them are acting" during the live broadcast, while the latter quickly opened social media after the show, and his introduction was that he was a flying guest in "Goodbye Lover 4". From clothing, accessories to family background, he perfectly took over The program traffic has been questioned as being "commercial". Some netizens even pointed out that Huang Shengyi and Yang Zi's performance on the show was completely different from their performance on "Mother-in-law and Mom" four years ago. The reason why Yang Zi fried instant noodles in the first episode of the show is that he has four years of experience as a chef. In the show, Huang Shengyi said that he had no property in his name, but in previous variety shows, Yang Zi said that all the property in his family was in Huang Shengyi's name. Now netizens also tend to emphasize that January 18, which Yang Zi emphasized in the show, will be a "big show." In addition, this time the controversy also amplified some issues that were ignored in the previous wave of public opinion. If some netizens pointed out that the program team consciously amplified the controversy of Mai Lin, an amateur, in order to quickly earn traffic; regarding the disrespect for women, lack of family functions and other issues exposed by men such as Yang Zi and Liu Jishou in marriage, It's an understatement. The program not only created an image of a woman who is extremely self-centered, anxious, and difficult to communicate through the chicken smoke incident, portrait incident, and intensive emotions, making her an emotional puller for the audience in the process of following the show, even in the latest episode, It also showed an intimate scene of Mai Lin and Li Xingliang hugging each other and chatting on the bed. This is too deliberate for a reality show that always blocks the camera at night. Even the guests in the observation room who had previously received high praise were questioned about guiding public opinion. Some netizens counted the remarks of the guests in the observation room when they spoke in the latest issue of supporting friends, and pointed out that the guests avoided the more important issues and chose the less important ones when faced with the problems of Yang Zi and Liu Zushou. For Mai Lin, they showed a stronger desire to output, and even lacked guidance and emotion. Sexual, overly speculative vocabulary. Such as interpreting a friend's sitting posture, etc. Additional recording, script, editing, and guidance of public opinion, "Goodbye Lover 4" is encountering a severe crisis of trust: How real is the content we have seen so far? Is the program crew suspected of manipulating public opinion and emotions? What exactly does this show bring to the public’s mind about marriage? A notable feature is that the emotional expressions of contemporary audiences are becoming more and more intense. They are easily pulled by issues such as human nature, gender, marriage and love, and have a strong sense of substitution. However, they will also lose their emotions when the emotional projection is not as expected, especially when they are deceived. Produce a stronger emotional backlash. It's a bit similar to the logic of the rice circle. Ridiculous, but true. This also brings new variables to the road of black and red variety shows. If the "50-year old lady guarding the country" in "Singer 2024" not only mastered domestic entertainment singers and ignited public sentiment, but also successfully revived the variety show IP, it is a publicity and distribution sample in the era of emotional economy, then it is "created" The audience's emotional variety shows again and again are the representatives of black and red out of the circle: "Heartbeat" "Signal 7" not only has the industry issues of "Two Books Love Variety" and "Strong Love Variety" out of the circle, but Gaoya CP's official announcement and breakup took only 9 days, it also hit those who really love CP; "Goodbye Lover" 4》The difference between divorce and separation of children and intimate love is only separated by a good friend... Although this does not prevent the two variety shows from igniting social topics during the broadcast and making a lot of money, but what happens next? When public trust collapses, a stronger emotional rebound will follow: Douban ratings decline, IP favorability is overdrawn, and it will even radiate to artist favorability, platform favorability, and even subsequent brand cooperation. may be demonstrated with the help of two variety shows: " Flowers and Young " was forced to shelve it for several years. It was not until last year that it swept away the haze of "Hua Xue" with a score of 9.3 on Douban. However, in the sixth season, it encountered a low reputation again. , Douban score is as low as 3.9 points. Zhou Yutong and have encountered the biggest reputation crisis since their debut. The producers of the program have also encountered all-round doubts: the selection of guests, the setting of the program, and even the forced praise of people have all been dissed by netizens. The crisis brought about by the emotional bonus is not even limited to variety shows or even the platform itself. In 2020, Yang Li successfully made her debut in "Talk Show Conference 3" with her "Pu Xin Nan" jokes. She also relied on the dividends of gender issues and the explosion of public sentiment. However, in the following five years, her commercial value has declined. It has encountered "rollovers" many times: Intel in 2021, Shede Winery in 2022, and JD.com this year all encountered brand crises because of their choice of Yang Li. Public sentiment is a powerful tool, and the more controversial the topic, the more obvious the effect. However, this year’s events have also sounded the alarm for the market: the price of fishing for nothing is that the road ahead will be more difficult. How future variety shows, especially emotional and reality show variety shows, can regain the trust of audiences and guide public opinion may become a new publicity dilemma. The real owner has "self-consented", but the onlookers "turned over the table"?
With overdraft of trust, might it be difficult for Mango to "perfectly avoid risks"?
The paradox of black and red being out of the circle, is it more difficult to control and publicize public opinion in variety shows?