Cover News Reporter Shu Junyu On November 28, "Continuous Sound: Greater Bay Area Season" was launched, and the first episode made the audience cry. Priscilla Chan sang "Thousands of Ques" and "Song of the Sunset" to pay tribute to Anita Mui, and Alan Tam sang "The Wind Keeps Blo

cover news reporter Shu Junyu

On November 28, "Continuous Sound: Greater Bay Area Season" was launched, and the first episode made the audience cry. Priscilla Chan sang "Thousands of Ques" and "Song of the Sunset" to pay tribute to Anita Mui, and Alan Tam sang "The Wind Keeps Blowing" and "What I Want in Life" to remember Leslie Cheung and Chen Baiqiang, "The Battle of Thousand Evenings", "Tan Zhang Zhenghe", "Three Kings and One" "After" takes everyone to relive the golden age of Hong Kong's music scene in the 1980s and 1990s. Netizens said, "Mango, you are really a god of emotions."

At the same time, many netizens asked in the comment area, who are the huge "Xie Tiandi" on both sides of the stage? Many people complained that in fact there was only one singer "Xie Tiandi" who performed on stage.

So we went to check and found out that they are sponsors! The brand press release says this: Xie Tiandi is a high-end milk brand under Yuexiu Dairy. It means "obey the weather and follow the favorable conditions". It is said to come from the "black soil of the Northeast that has accumulated for thousands of years" and is "a cup of milk from the white clouds and black soil". of milk”.

The name Yuexiu should be very familiar to ordinary people in the Greater Bay Area. Yuexiu Group was established in Hong Kong in 1985. It is currently one of the state-owned enterprises with the largest assets in Guangzhou. Its main business spans primary, secondary and tertiary industries, with finance, real estate, transportation infrastructure and food as its four main businesses. The financial report shows that in 2023, the total assets of Yuexiu Group will exceed one trillion yuan, reaching 1.0681 billion yuan, the operating income will be 131.4 billion yuan, and the total profit will be 1.4147 billion yuan.

Yuexiu Dairy, as a 100% state-owned subsidiary of Yuexiu Group, together with Yuexiu Food, Yuexiu Agriculture and Animal Husbandry Food, etc., constitutes one of the key business areas of Yuexiu Group - the food sector.

Many netizens are curious: Why do companies in Guangdong want to promote a milk with a Northeastern flavor? This has to talk about another dairy company-Huishan.

On July 16, 1951, more than 50 animal husbandry owners in Shenyang, Liaoning Province established the Animal Husbandry and Dairy Association to uniformly manage the city's dairy cows. After that, the joint venture was merged into Huishan Livestock Farm and became the predecessor of Huishan Dairy Co., Ltd.

In 1998, Shenyang Agricultural Reclamation Corporation carried out asset reorganization and merged Huishan Dairy Company and its affiliated dairy farms, Shenyang Cattle Farm and Huishan Dairy Farm. The No. 1 Dairy Factory and Kanghua Dairy Factory under the Dairy Company, the dairy processing factory and Tashan Dairy Farm under Tashan Livestock Farm, Guanghui Dairy Farm under Guanghui Livestock Farm, and Hunhe Dairy Farm under Hunhe Farm were established. Shenyang Dairy Co., Ltd.

Time came to 2002. In the context of state-owned enterprise restructuring and investment promotion, Shenyang Dairy Co., Ltd. and the American Longdi Company jointly established Liaoning Huishan Dairy Group. So far, this old dairy company has gone through half a century of ups and downs, from a state-owned enterprise to a joint venture and then to a private enterprise.

As a long-established dairy company in Liaoning, Huishan Dairy is often talked about as the "March 24 Incident". In 2013, Huishan Dairy was listed in Hong Kong, and its market value reached approximately HK$40 billion by March 24, 2017. On the morning of March 24, Huishan Dairy's stock price suddenly plummeted by nearly 90% like a waterfall. Within one hour, the company's market value evaporated by HK$32.2 billion, leaving only HK$5.66 billion.

In the next two years, Huishan Dairy suspended trading and began a long road to restructuring. On December 7, 2017, the People's Court of Panshan County, Liaoning Province issued an announcement stating that Yang Kai, chairman of Huishan Dairy, was included in the list of dishonest persons subject to execution by courts across the country because he "refused to perform his obligations as determined by effective legal documents despite having the ability to perform." And just in 2016, he was listed on the Hurun Rich List as the "richest man in Liaoning". On December 18, 2019, the Hong Kong Stock Exchange issued an announcement stating that it would cancel the listing status of Huishan Dairy shares, commonly known as forced withdrawal. city.

Until 2020, Huishan Dairy will usher in a turning point in development. On November 11 of that year, Yuexiu Group successfully reorganized Huishan Dairy. On June 22, 2021, Liaoning Yuexiu Huishan Holdings Co., Ltd. was officially established.The company's official website says this: "After a year of steady promotion, Liaoning's No. 1 dairy enterprise has returned with a new attitude, and Yuexiu Huishan has officially entered a new era of development."

Now, with the "Continuous Sound· "Greater Bay Area Season" is a hit, and Xie Tiandi milk with Northeastern genes has once again brought Huishan Dairy, a subsidiary of Yuexiu, to the public. I wonder if it can regain its former glory this time? Or enter the southern market?

However, as a matter of urgency, perhaps Xie Tiandi should really consider the voice of the audience and not let the brand reveal itself and steal the spotlight of the singer and his feelings.

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