Amid much attention, the 37th China Golden Rooster Awards Ceremony and the Closing Ceremony of the 2024 China Golden Rooster and Hundred Flowers Film Festival were held grandly in Xiamen. This grand ceremony brings together many well-known directors, screenwriters, actors, etc. i

With much attention, the 37th China Golden Rooster Awards Ceremony and the Closing Ceremony of the 2024 China Golden Rooster and Hundred Flowers Film Festival were held grandly in Xiamen. This grand ceremony brings together many well-known directors, screenwriters, actors, etc. in the film and television industry. The competition for each award is extremely fierce. At this star-studded ceremony, two films participated by teachers from the School of Design and Art (College of Silk Road Culture and Communication) of Shaanxi University of Science and Technology won multiple Golden Rooster Awards, winning honors for the school.

The 37th China Golden Rooster Awards Ceremony and the 2024 China Golden Rooster and Hundred Flowers Film Festival. Source: Chinese Film

In the film and television industry, there are double awards for TV series and three awards for movies, and the Golden Rooster Award is one of the three awards for movies. The China Film Golden Rooster Award was founded in 1981. It is a film award jointly sponsored by the China Federation of Literary and Art Circles and the China Film Association. It is a professional film award in the film industry in mainland China. Together with the Hong Kong Film Awards and the Taiwan Golden Horse Awards, it is also known as the "Three Gold Awards" for Chinese-language films. It is also one of the most authoritative and professional film awards in the Chinese-language film industry.

teacher Zhang Ke from the School of Design and Art of Shaanxi University of Science and Technology (College of Silk Road Culture and Communication) serves as the screenwriter. The movie " Volunteer Army: Heroes Attack " has attracted much attention. As the first part of the trilogy to Resist U.S. Aggression and Aid Korea, the film reproduces that magnificent history with its grand narrative and realistic war scenes, allowing the audience to deeply feel the bravery and fearlessness of the volunteer soldiers. It won the best award at this film festival Two major awards are the Director Award and the Special Jury Award.

"Volunteer Army: Heroes Attack" won multiple honors at the Golden Rooster Award

Another award-winning film was from the School of Design and Art (Silk Road School of Culture and Communication) Teacher Xu Xiaozhou served as on-site deputy director and documentary director , Li Na teacher serves as actor assistant director Shaanxi local children's film "There is a Good Place by the River" , it is the Golden Rooster Award for Best Children's Film Finalist and Huabiao Award for Excellence after "There is a Good Place in the Trees" After the Children's Theme Award, was once again nominated for the best children's film . By telling the story of a group of children growing up in a riverside town, the film shows the beauty and warmth of the age of innocence and conveys positive values. The film won unanimous praise from the judges and the audience for its unique perspective on education and its profound theme. .

"There's a Good Place by the River" won the Golden Rooster Award for Best Children's Film Nomination

In recent years, Shaanxi University of Science and Technology has continued to strengthen cooperation and exchanges with the film and television industry. The drama and film and television majors are committed to cultivating innovative and creative people. Film and television art talents with practical abilities provide teachers and students with a broad practical platform and rich creative resources. The two films being shortlisted for the Golden Rooster Award this time are not only an affirmation of the school's film and television art education achievements, but also recognition of the creative level of teachers and students.

Teachers and students of the school’s School of Design and Art (Silk Road School of Culture and Communication) participated in the 24th Annual Conference of the China Colleges and Universities Film and Television Society and the 17th China Film and Television Academic Forum

The achievements of the school’s drama and film majors School of Design and Art (College of Silk Road Culture and Communication) has a growing reputation. The college has a profound and long history, originating from the light industrial product modeling design major established in 1960. In 1987, the first industrial design major in Northwest China was established. In 1995, it began to recruit master's degree students in industrial design under mechanical design and theory. In 1997, the Department of Industrial Design was established. In 2000, the School of Design was established. In 2006, it was officially renamed the School of Design and Art. .

The college has always adhered to the pursuit of "minding the world and educating people", closely focusing on the fundamental task of cultivating people with morality, taking the cultivation of educator spirit as the main line of the college's work, insisting on educating people, putting moral education first, and striving to create The high-quality teaching team with noble ethics, professional proficiency, reasonable structure and full of vitality injects inexhaustible power into promoting the high-quality development of the college's education.

Wall of Honor of the School of Design and Art, Shaanxi University of Science and Technology.Picture source: Xi'an International Design Center

With its profound academic accumulation and spirit of continuous innovation, the college has achieved remarkable results in educating people. Focusing on the cultivation of mass entrepreneurship and innovation talents, the School of Design and Art has built and implemented the "3+4+5+5" innovation and entrepreneurship training system: students won 2 national gold awards and 8 silver awards in the "China's Internet+' Innovation and Entrepreneurship Competition" and 5 bronze awards; 15 provincial gold awards and nearly 30 silver and bronze awards; won 1 national gold award and 2 silver awards in the "Challenge Cup" China Competition Entrepreneurship Plan Competition; won RED Dot, if, k-design and other design competitions have won more than 22,000 awards. The results of mass entrepreneurship and innovation rank among the best among similar colleges and universities in the country (data as of October 2024).

The "3+4+5+5" innovation and entrepreneurship training system

is moving forward with great reputation, and the School of Design and Art (College of Silk Road Culture and Communication) of Shaanxi University of Science and Technology will continue to serve the party Educate people and educate talents for the country, keep in mind the original intention and mission, insist on taking culture as the root and innovation as the wing, promote the high-quality development of education and teaching, and explore diversified forms of education, so that every student can feel the charm of art , can be influenced by traditional Chinese culture and become pillars of the country capable of shouldering the important responsibilities of the times.

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Material sources: Shaanxi University of Science and Technology official website/official WeChat, Shaanxi University of Science and Technology Undergraduate Admissions Information Network, Shaanxi University of Science and Technology Postgraduate Education, Xi'an International Design Center, Chinese Film