In recent years, the Internet has set off a wave of "exquisite self-discipline". Later, anti-counterfeiting bloggers revealed that some so-called self-discipline videos are actually "performative self-discipline" that have been carefully edited and put together. The learning only circles some non-key content, and self-discipline cannot be separated from some "useful gadgets". There are often professional company teams behind self-disciplined bloggers, whose purpose is to promote related products that bring a "sophistication" in short videos.
"How much can you do if you wake up at four o'clock?" "Get up early and be disciplined every day if you earn 50,000 a month"... The topic of "self-discipline" frequently triggers heated discussions. It is true that a self-disciplined person and an unself-disciplined person use their time and related benefits differently. When many people lamented their lack of self-discipline, online self-discipline videos became popular. On the short video platform, the topic of "self-discipline" has attracted tens of millions of users and has been played more than 230 billion times; on the Weibo platform, a circle with the purpose of "self-discipline" has been joined by more than 2 million young people.
It is not a bad thing that self-discipline topics and self-discipline videos attract attention. They can remind us to value self-discipline and strengthen the cultivation of self-discipline awareness. However, many videos that appear to be "exquisite self-discipline" are deliberately packaged, and are full of loopholes, such as: the earlier the video is, the earlier the wake-up time is, which actually adjusts the internal time system of the phone; multiple cameras record the same event , there were even drone shots, and there were serious signs of staged shooting; on the surface, they were studying seriously, but slowing down and observing turned out to be just repetitive copying work... This has been suspected of false propaganda.
So, what is the purpose of doing this? The answer seems to be nothing more than two: on the one hand, bloggers deliberately concoct "exquisite self-discipline" videos to trick netizens into clicking and earn traffic to harvest advertising shares; on the other hand, they use videos to promote goods, that is, these bloggers unintentionally Many "exquisite goodies" will be revealed, ranging from facial masks and kitchen utensils to refrigerators, home furnishings, etc., and their personal stores will sell the above products simultaneously. That is to say, commercial purposes are achieved by inducing netizens to make purchases through fake "exquisite self-discipline" videos.
Although it is said that the choice of whether to buy or not lies with netizens, and similar "soft advertisements" embedded in videos are not uncommon, such "exquisite self-discipline" videos have a misleading effect on netizens. The reporter found that some top self-discipline bloggers’ sales can reach millions, which shows that they are very inductive or misleading. The reason is that many netizens think that this kind of "exquisite self-discipline" video is authentic and credible, and they have a good impression of the "exquisite good things" in the video, which leads to impulse shopping, which allows the blogger to achieve his goal.
's real "exquisite self-discipline" video is worth encouraging, and this kind of video performed by a blogger is misleading and deceptive if it is not marked as "advertising". According to the "Internet Advertising Management Measures", Internet advertisements should be true and legal; Internet advertisements should be identifiable and enable consumers to identify them as advertisements. When promoting goods or services through knowledge introduction, experience sharing, consumption evaluation, etc., and attaching shopping links and other purchase methods, the advertising publisher should clearly indicate "advertising".
Therefore, it is necessary to strengthen the standard management of this kind of "exquisite self-discipline" video that fishes in troubled waters. First of all, as a video platform, it must implement its main responsibilities and strengthen review and inspection of such videos to prevent them from deceiving consumers into shopping. Secondly, from a regulatory perspective, monitoring and evaluation of such videos should be strengthened, and any videos that do not comply with relevant regulations should be urged to make rectifications on the platform in accordance with the law. In addition, from a consumer perspective, don’t be fooled by superficially “exquisite” self-discipline videos, but look at such videos rationally to avoid being misled.
In the context of entering the video era, whether it is short video or online live broadcast, there are many "traps". Certain video works that appear to have no commercial purpose actually induce consumers to make purchases in a variety of ways, and regulatory management must be strengthened on this.
In recent years, the Internet has set off a wave of "exquisite self-discipline". Later, anti-counterfeiting bloggers revealed that some so-called self-discipline videos are actually "performative self-discipline" that have been carefully edited and put together. The learning only circles some non-key content, and self-discipline cannot be separated from some "useful gadgets". There are often professional company teams behind self-disciplined bloggers, whose purpose is to promote related products that bring a "sophistication" in short videos.
"How much can you do if you wake up at four o'clock?" "Get up early and be disciplined every day if you earn 50,000 a month"... The topic of "self-discipline" frequently triggers heated discussions. It is true that a self-disciplined person and an unself-disciplined person use their time and related benefits differently. When many people lamented their lack of self-discipline, online self-discipline videos became popular. On the short video platform, the topic of "self-discipline" has attracted tens of millions of users and has been played more than 230 billion times; on the Weibo platform, a circle with the purpose of "self-discipline" has been joined by more than 2 million young people.
It is not a bad thing that self-discipline topics and self-discipline videos attract attention. They can remind us to value self-discipline and strengthen the cultivation of self-discipline awareness. However, many videos that appear to be "exquisite self-discipline" are deliberately packaged, and are full of loopholes, such as: the earlier the video is, the earlier the wake-up time is, which actually adjusts the internal time system of the phone; multiple cameras record the same event , there were even drone shots, and there were serious signs of staged shooting; on the surface, they were studying seriously, but slowing down and observing turned out to be just repetitive copying work... This has been suspected of false propaganda.
So, what is the purpose of doing this? The answer seems to be nothing more than two: on the one hand, bloggers deliberately concoct "exquisite self-discipline" videos to trick netizens into clicking and earn traffic to harvest advertising shares; on the other hand, they use videos to promote goods, that is, these bloggers unintentionally Many "exquisite goodies" will be revealed, ranging from facial masks and kitchen utensils to refrigerators, home furnishings, etc., and their personal stores will sell the above products simultaneously. That is to say, commercial purposes are achieved by inducing netizens to make purchases through fake "exquisite self-discipline" videos.
Although it is said that the choice of whether to buy or not lies with netizens, and similar "soft advertisements" embedded in videos are not uncommon, such "exquisite self-discipline" videos have a misleading effect on netizens. The reporter found that some top self-discipline bloggers’ sales can reach millions, which shows that they are very inductive or misleading. The reason is that many netizens think that this kind of "exquisite self-discipline" video is authentic and credible, and they have a good impression of the "exquisite good things" in the video, which leads to impulse shopping, which allows the blogger to achieve his goal.
's real "exquisite self-discipline" video is worth encouraging, and this kind of video performed by a blogger is misleading and deceptive if it is not marked as "advertising". According to the "Internet Advertising Management Measures", Internet advertisements should be true and legal; Internet advertisements should be identifiable and enable consumers to identify them as advertisements. When promoting goods or services through knowledge introduction, experience sharing, consumption evaluation, etc., and attaching shopping links and other purchase methods, the advertising publisher should clearly indicate "advertising".
Therefore, it is necessary to strengthen the standard management of this kind of "exquisite self-discipline" video that fishes in troubled waters. First of all, as a video platform, it must implement its main responsibilities and strengthen review and inspection of such videos to prevent them from deceiving consumers into shopping. Secondly, from a regulatory perspective, monitoring and evaluation of such videos should be strengthened, and any videos that do not comply with relevant regulations should be urged to make rectifications on the platform in accordance with the law. In addition, from a consumer perspective, don’t be fooled by superficially “exquisite” self-discipline videos, but look at such videos rationally to avoid being misled.
In the context of entering the video era, whether it is short video or online live broadcast, there are many "traps". Certain video works that appear to have no commercial purpose actually induce consumers to make purchases in a variety of ways, and regulatory management must be strengthened on this.
text/Eagle
picture source/Visual China
editor/Wang Han
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