Yesterday, Li Ziqi, who had been dormant for more than 1,200 days, posted two videos in a row, making a strong comeback. Social media also flooded the social platforms with text messages and long articles to tell each other. Netizens’ barrage was even more “crowded” with Li Ziqi’

Yesterday, Li Ziqi, who had been dormant for more than 1,200 days, posted two videos in a row, making a strong comeback. Social media also flooded the social platforms with text messages and long articles to tell each other. Netizens’ barrage was even more “crowded” with Li Ziqi’s videos. Thousands of emotions including missing, surprise, and touching finally turned into A “welcome back”.

This peaceful and harmonious atmosphere seems to have not appeared on the Internet for a long time. The return of Li Ziqi is more like an intentional act by "God", giving a "stimulant" at the end of 2024, so that the current Internet world dominated by negative emotions such as anxiety and anger can temporarily get a cathartic outlet. Export, and at the same time be healed by the simple and real pastoral scenery in Li Ziqi's video.

followed Li Ziqi on the hot searches on multiple platforms. Also mentioned was Huanong Brothers, who became popular on the Internet in the summer of 2018. In the few years since they stopped raising bamboo rats, their account has not fallen into silence, and the playback data has been quite stable. As one of the first popular bloggers on agriculture, rural areas and farmers, Huanong Brothers has its own fixed audience of fans by virtue of its most basic and authentic rural life.

During this year’s Double 11, there was another “veteran Internet celebrity” whose name was mentioned many times. She was Wei Ya. Many netizens expressed their hope on social platforms such as Xiaohongshu that she would return to the live broadcast room to bring goods. Many netizens lamented with hindsight, “I didn’t think Wei Ya was so good before, but now she really is.” There is no harm without comparison.”

Perhaps we can simply think that these comments are just a “rude” expression of netizens’ dissatisfaction with the current situation of live broadcast sales. In essence, they are ordinary consumers’ opinions on professionals. Anchor, quality goods simple and strong desire.

Since the birth of the live broadcast e-commerce industry in 2016, Viya was once synonymous with the industry. In Wei Ya's live broadcast room, everything from cars and real estate to toilet paper and toilet seats is available. Wei Ya meets all the needs of fans in the live broadcast room, and fans also have absolute trust and dependence on Wei Ya.

From the perspective of a host, Wei Ya is professional enough. When she opened a clothing store earlier, Wei Ya accumulated rich industry experience. Wei Ya understands products and consumers, and can also help consumers better understand product features and usage through professional explanations and demonstrations.

From the perspective of goods, the Viya live broadcast room is also of high quality. Wei Ya once set the principle of product selection as "Treat fans as my family and friends. When I get every product, I imagine whether my mother and sister will like it." From the selection by the business team to Wei Ya's final nod, for To ensure product quality, this pass rate is not high in the industry.

Consumer reputation is the first life of the live broadcast room. At a time when some of the leading Internet celebrity anchors are falling apart due to reasons such as personal set-ups and false propaganda, Wei Ya’s respect for consumers and reverence for product quality have also made Wei Ya stand out three years after she retired from the live broadcast room. , is still mentioned and affirmed by countless netizens.

What’s interesting is that whether it’s Li Ziqi, Huanong Brothers or Viya, everyone seems to think more and more that “it’s better to be an internet celebrity” because they are real and the Internet world is changing rapidly. In fact, as long as we move our eyes slightly, we can find them Still there, always there, keeping your original intention and doing what you like and are good at.