A bay of Yellow River water is filled with all kinds of beauty in the world.
brought huge waves down from the Qinghai Plateau, roaring for thousands of miles, with long winds and high waves flying all the way, winding through mountains and basins, rushing in plains and hills, from white snow to blooming flowers, from turbulent to blue waves, and traveled through nine Province (autonomous region), and finally flows into the Bohai Sea. Every piece of land that the Yellow River flows through is imprinted with profound history and culture.
On November 16, the "Meeting the Sea Along the Yellow River" publicity and promotion conference with the theme of "Meeting the River and the Sea to Share the Future" was held in Dongying, Shandong. Along the nine provinces (districts) of Huangshan, we will discuss brand building, study new trends in cultural tourism development, and discuss cooperation paths and strategies for regional development.
Look at the innovative practices of cultural tourism brands going out of the circle along the Yellow River
The river has nurtured civilization and has flowed for thousands of years. Shandong, located in the hinterland of the downstream "fan", is the master of Yellow River culture and should be responsible for protecting, inheriting and promoting Yellow River culture. The historical mission is to proactively serve the overall ecological protection and high-quality development of the Yellow River Basin.
"Meeting the Sea Along the Yellow River" is another beautiful business card created by Shandong together with the provinces (districts) along the Yellow River after "Hospitable Shandong", just to better display the natural scenery and customs of the region and play the "Yellow River Cantata" "Culture and Tourism Movement." This "Meeting the Sea Along the Yellow River" publicity and promotion conference is the finale of this year's "Meeting the Sea Along the Yellow River", and it can be said to be full of sincerity. This conference invited guests from different fields such as national special tour guides, provincial cultural tourism recommendation officers, new media creative experts, and overseas students to participate in the promotion session. It was promoted from various angles such as the United States and the United States, leading the audience to trace the origin of the Yellow River and appreciate the magnificent picture from the snow-capped mountains and glaciers of Qinghai to the estuary of the Yellow River in Shandong.
In addition to interpretation and sharing of cultural tourism products from different angles, the conference also innovatively designed promotion formats, used intangible cultural heritage drum music to connect various chapters, and created original musicals and rap music to innovatively interpret cultural tourism products of each province through literature, art, culture and other forms. Innovate communication methods from the perspective of different groups and art appreciation preferences, so that cultural tourism products in the nine provinces (districts) along the Yellow River can truly break through the circle of communication.
This publicity and promotion conference is not only a cultural and tourism feast, but also an innovative practice of collaboratively building a cultural and tourism brand along the nine provinces (districts) of the Yellow River. The conference will definitely further promote in-depth exchanges and cooperation between Shandong and the provinces (regions) along the Yellow River in terms of industry linkage, mutual sharing of discounts, mutual market expansion, mutual supply of customers, media linkage, and mutual promotion, and empower cultural tourism with high-quality brands. High-quality development of the industry, leveraging the "large traffic" of cultural tourism with high-quality cultural tourism IP.
Looking at the poetry and distance of Shandong along the Yellow River
The clear spring water is charming Jinan; the honor of the five mountains is proud Mount Tai ; the oriental holy land, elegant Qufu; the city and water depend on each other, the water city in the north of the Yangtze River... The Shandong section of the Yellow River is 628 kilometers long, occupying the Yellow River 11.5% of total length. The beauty of the Yellow River, its majesty and rapidity, and the vast connotation of the mother river also nourish the land of Qilu, not only leaving behind beautiful scenery everywhere, but also injecting the spirit of the Yellow River into this land. In recent years, Shandong has used culture to shape tourism and tourism to promote culture. It has made great efforts to promote the integrated development of culture and tourism in the Yellow River Basin, focusing on launching cultural experiences that can be viewed, participated in, and taken away. At the same time, it has improved the level of cultural tourism supporting services and revitalized the "along the Yellow River" "The natural and human resources of the Shandong section, and the construction of the Yellow River cultural tourism belt.
Since 2022, aiming to build a Yellow River culture and tourism brand, Shandong has joined forces with the nine provinces (districts) along the Yellow River to launch the global promotion of "Meeting the Sea Along the Yellow River". In 2023, it also planned and launched the "Meeting the Sea Along the Yellow River" hospitality Shandong cultural tourism new Media Creators Conference. In the past two years, "Meeting the Sea along the Yellow River" has been sung at home and abroad, continuing to enhance the dissemination and influence of Yellow River culture. "Meeting the Sea along the Yellow River" has gradually become a new business card of "Hospitable Shandong and Good Shandong".
Shandong not only has the heritage of civilization along the river, but also is permeated with the openness to the sea.In order to effectively connect the rich tourism resources in coastal cities along the Yellow River, Shandong promotes the construction of cultural experience tourism corridors along the Yellow River, and coordinates the development of red tourism, museum tourism, health tourism, study tourism, rural tourism, and industrial tourism. Visitors can visit Heze Peony along the corridor, Jining Three Kongs, Mount Tai, Jinan's No. 1 Spring in the World, the Yellow River Estuary and other famous attractions, and can deeply experience Luban Lock, Confucius Seal Pavilion and many other places that are both creative and close to life. "Handmade in Shandong", we see more new models of cultural inheritance.
Relying on the strong aura of the Yellow River culture, we strive to "realize" the multiplier benefits of the integration of culture and tourism. Shandong's powerful exploration around the brand building of "Meeting the Sea Along the Yellow River" has not only fully mobilized the excellent resources of the Yellow River culture, but also will The natural scenery and cultural charm along the Yellow River are connected together to form a hard-core "gravitation field", attracting tourists from all directions.
Painting a beautiful picture of green development along the Yellow River
When you come to the Yellow River Estuary Ecological Tourism Zone in autumn, you feel as if you are in a natural oil painting: the endless tamarisk forest and reed swamps are exceptionally quiet and open, and Suaeda salsa is as red as welcome. On the long carpet, various rare birds fly across the sky from time to time, leaving behind bursts of bird song...
Ecological prosperity makes the Yellow River beautiful. In recent years, Shandong has thoroughly implemented the major national strategies for ecological protection and high-quality development in the Yellow River Basin, solidly promoted the construction of green, low-carbon and high-quality development pilot areas, and gradually painted a new picture of harmonious coexistence between man and nature, and stable and improved industrial development. Picture scroll.
Swan Lake International Slow City in Gaoqing County, Zibo City was transformed from the "Yellow River Diversion to Zi" sand sink. The regional natural ecological environment is excellent and it has become a well-known eco-tourism scenic spot in the middle and lower reaches of the Yellow River; Binzhou City is built on the Yellow River Cultural Corridor Take this opportunity to develop classic Yellow River cultural and tourism routes and enhance the Yellow River cultural tourism belt. , striving to form a new development pattern of "points, lines and belts" for Yellow River tourism; Dongying City coordinates the construction of high-quality cultural tourism projects and the creation of eco-tourism products along the Yellow River, and launches a number of Yellow River eco-tourism routes with distinctive themes and reasonable layouts. A number of "Yellow River Style Villages" and characteristic B&Bs have been cultivated to drive economic development in surrounding areas.
In recent years, Shandong has regarded ecological environmental protection as an important basis for the development of tourism, and has strengthened the construction of the Yellow River eco-tourism area with a high sense of responsibility and mission. Not only the places mentioned above, but also the 9 cities along the Yellow River in Shandong have changed. . You can see green mountains and green water, retain nostalgia, protect the mountains and rivers, and benefit the people. Relying on the protection of unique ecological resources and tourism development, many places in Shandong have led the people to pick up "ecological bowls" and embark on the road to prosperity.
The river is surging, the times are turbulent, and a grand event will carry forward the past and open up the future. Let us follow the footsteps of the publicity and promotion conference, come to Shandong to listen to the heartbeat of the Yellow River, and run towards a more poetic distance where culture and tourism are integrated.
A bay of Yellow River water is filled with all kinds of beauty in the world.
brought huge waves down from the Qinghai Plateau, roaring for thousands of miles, with long winds and high waves flying all the way, winding through mountains and basins, rushing in plains and hills, from white snow to blooming flowers, from turbulent to blue waves, and traveled through nine Province (autonomous region), and finally flows into the Bohai Sea. Every piece of land that the Yellow River flows through is imprinted with profound history and culture.
On November 16, the "Meeting the Sea Along the Yellow River" publicity and promotion conference with the theme of "Meeting the River and the Sea to Share the Future" was held in Dongying, Shandong. Along the nine provinces (districts) of Huangshan, we will discuss brand building, study new trends in cultural tourism development, and discuss cooperation paths and strategies for regional development.
Look at the innovative practices of cultural tourism brands going out of the circle along the Yellow River
The river has nurtured civilization and has flowed for thousands of years. Shandong, located in the hinterland of the downstream "fan", is the master of Yellow River culture and should be responsible for protecting, inheriting and promoting Yellow River culture. The historical mission is to proactively serve the overall ecological protection and high-quality development of the Yellow River Basin.
"Meeting the Sea Along the Yellow River" is another beautiful business card created by Shandong together with the provinces (districts) along the Yellow River after "Hospitable Shandong", just to better display the natural scenery and customs of the region and play the "Yellow River Cantata" "Culture and Tourism Movement." This "Meeting the Sea Along the Yellow River" publicity and promotion conference is the finale of this year's "Meeting the Sea Along the Yellow River", and it can be said to be full of sincerity. This conference invited guests from different fields such as national special tour guides, provincial cultural tourism recommendation officers, new media creative experts, and overseas students to participate in the promotion session. It was promoted from various angles such as the United States and the United States, leading the audience to trace the origin of the Yellow River and appreciate the magnificent picture from the snow-capped mountains and glaciers of Qinghai to the estuary of the Yellow River in Shandong.
In addition to interpretation and sharing of cultural tourism products from different angles, the conference also innovatively designed promotion formats, used intangible cultural heritage drum music to connect various chapters, and created original musicals and rap music to innovatively interpret cultural tourism products of each province through literature, art, culture and other forms. Innovate communication methods from the perspective of different groups and art appreciation preferences, so that cultural tourism products in the nine provinces (districts) along the Yellow River can truly break through the circle of communication.
This publicity and promotion conference is not only a cultural and tourism feast, but also an innovative practice of collaboratively building a cultural and tourism brand along the nine provinces (districts) of the Yellow River. The conference will definitely further promote in-depth exchanges and cooperation between Shandong and the provinces (regions) along the Yellow River in terms of industry linkage, mutual sharing of discounts, mutual market expansion, mutual supply of customers, media linkage, and mutual promotion, and empower cultural tourism with high-quality brands. High-quality development of the industry, leveraging the "large traffic" of cultural tourism with high-quality cultural tourism IP.
Looking at the poetry and distance of Shandong along the Yellow River
The clear spring water is charming Jinan; the honor of the five mountains is proud Mount Tai ; the oriental holy land, elegant Qufu; the city and water depend on each other, the water city in the north of the Yangtze River... The Shandong section of the Yellow River is 628 kilometers long, occupying the Yellow River 11.5% of total length. The beauty of the Yellow River, its majesty and rapidity, and the vast connotation of the mother river also nourish the land of Qilu, not only leaving behind beautiful scenery everywhere, but also injecting the spirit of the Yellow River into this land. In recent years, Shandong has used culture to shape tourism and tourism to promote culture. It has made great efforts to promote the integrated development of culture and tourism in the Yellow River Basin, focusing on launching cultural experiences that can be viewed, participated in, and taken away. At the same time, it has improved the level of cultural tourism supporting services and revitalized the "along the Yellow River" "The natural and human resources of the Shandong section, and the construction of the Yellow River cultural tourism belt.
Since 2022, aiming to build a Yellow River culture and tourism brand, Shandong has joined forces with the nine provinces (districts) along the Yellow River to launch the global promotion of "Meeting the Sea Along the Yellow River". In 2023, it also planned and launched the "Meeting the Sea Along the Yellow River" hospitality Shandong cultural tourism new Media Creators Conference. In the past two years, "Meeting the Sea along the Yellow River" has been sung at home and abroad, continuing to enhance the dissemination and influence of Yellow River culture. "Meeting the Sea along the Yellow River" has gradually become a new business card of "Hospitable Shandong and Good Shandong".
Shandong not only has the heritage of civilization along the river, but also is permeated with the openness to the sea.In order to effectively connect the rich tourism resources in coastal cities along the Yellow River, Shandong promotes the construction of cultural experience tourism corridors along the Yellow River, and coordinates the development of red tourism, museum tourism, health tourism, study tourism, rural tourism, and industrial tourism. Visitors can visit Heze Peony along the corridor, Jining Three Kongs, Mount Tai, Jinan's No. 1 Spring in the World, the Yellow River Estuary and other famous attractions, and can deeply experience Luban Lock, Confucius Seal Pavilion and many other places that are both creative and close to life. "Handmade in Shandong", we see more new models of cultural inheritance.
Relying on the strong aura of the Yellow River culture, we strive to "realize" the multiplier benefits of the integration of culture and tourism. Shandong's powerful exploration around the brand building of "Meeting the Sea Along the Yellow River" has not only fully mobilized the excellent resources of the Yellow River culture, but also will The natural scenery and cultural charm along the Yellow River are connected together to form a hard-core "gravitation field", attracting tourists from all directions.
Painting a beautiful picture of green development along the Yellow River
When you come to the Yellow River Estuary Ecological Tourism Zone in autumn, you feel as if you are in a natural oil painting: the endless tamarisk forest and reed swamps are exceptionally quiet and open, and Suaeda salsa is as red as welcome. On the long carpet, various rare birds fly across the sky from time to time, leaving behind bursts of bird song...
Ecological prosperity makes the Yellow River beautiful. In recent years, Shandong has thoroughly implemented the major national strategies for ecological protection and high-quality development in the Yellow River Basin, solidly promoted the construction of green, low-carbon and high-quality development pilot areas, and gradually painted a new picture of harmonious coexistence between man and nature, and stable and improved industrial development. Picture scroll.
Swan Lake International Slow City in Gaoqing County, Zibo City was transformed from the "Yellow River Diversion to Zi" sand sink. The regional natural ecological environment is excellent and it has become a well-known eco-tourism scenic spot in the middle and lower reaches of the Yellow River; Binzhou City is built on the Yellow River Cultural Corridor Take this opportunity to develop classic Yellow River cultural and tourism routes and enhance the Yellow River cultural tourism belt. , striving to form a new development pattern of "points, lines and belts" for Yellow River tourism; Dongying City coordinates the construction of high-quality cultural tourism projects and the creation of eco-tourism products along the Yellow River, and launches a number of Yellow River eco-tourism routes with distinctive themes and reasonable layouts. A number of "Yellow River Style Villages" and characteristic B&Bs have been cultivated to drive economic development in surrounding areas.
In recent years, Shandong has regarded ecological environmental protection as an important basis for the development of tourism, and has strengthened the construction of the Yellow River eco-tourism area with a high sense of responsibility and mission. Not only the places mentioned above, but also the 9 cities along the Yellow River in Shandong have changed. . You can see green mountains and green water, retain nostalgia, protect the mountains and rivers, and benefit the people. Relying on the protection of unique ecological resources and tourism development, many places in Shandong have led the people to pick up "ecological bowls" and embark on the road to prosperity.
The river is surging, the times are turbulent, and a grand event will carry forward the past and open up the future. Let us follow the footsteps of the publicity and promotion conference, come to Shandong to listen to the heartbeat of the Yellow River, and run towards a more poetic distance where culture and tourism are integrated.(Text/Li Xiang)
lightning comments, welcome to contribute!
Submission email: qilushiping@iqilu.com
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