Jimu News Reporter Liu Junhua Correspondent Li Wenlai Wang Xiaosong On November 15, the reporter learned from the Yidu City Culture and Tourism Bureau in Hubei Province that the Yidu Three Gorges Eternal Love Performance, which had just completed its 100th day of operation, had p

Jimu News reporter Liu Junhua

Correspondent Li Wenlai Wang Xiaosong

On November 15, the reporter learned from the Yidu City Culture and Tourism Bureau in Hubei Province that the Yidu Three Gorges Eternal Love Performance, which had just completed its 100th day of operation, had performed 416 times, and its revenue exceeded 100 million yuan. . The ultra-high traffic brought by the top cultural tourism IP has made cultural tourism consumption in Yidu "hot".

In just 100 days since its opening, the Three Gorges Eternal Scenic Area has driven a 120% increase in hotel occupancy rates in Yidu and extended the overall number of overnight stays in Yidu by 0.52 days. It has driven Yidu's total tourism revenue to grow by more than 40% on a comparable basis and the entire industry chain to grow by billions of yuan, making it a veritable new landmark of tourism culture in Yichang and even central China.

Three Gorges Eternal Scenery has gradually become a new landmark of Hubei cultural tourism

Three Gorges Eternal Scenic Area is a market well experience, immersive performance, and customs and folk customs that Yidu jointly innovatively developed based on the culture of the Yangtze River, Hangzhou Songcheng Performing Arts Group, and Hubei Communications Investment. style cultural tourism projects.

The core repertoire of the scenic spot, the large-scale musical and dance drama "Three Gorges Eternal Love" based on the culture of the Three Gorges of the Yangtze River, stunned the cultural tourism market as soon as it debuted. The performance uses cross-era film and television models to connect ancient and modern contexts, uses cross-dimensional innovative performances to reshape artistic tension, revitalizes and ignites the 8,000-year history of the Three Gorges, and one performance ignites a city.

In the scenic area, tourists are not only impressed by the "cultural" performances, but also the endless theme activities: Zhao Mei, the popular "Kaifeng Queen Mother", held the marriage thread on the spot; Fei Fei, who has more than 20 million fans, Jiang Xunqian (September), the inheritor of the deceased daughter, performs the intangible cultural heritage skill of iron flower; Burning Man Carnival, "The Most Beautiful Wang Zhaojun " Chinese style flash mob, free tickets for reciting "Li Sao"...

At the same time, the novel content, innovative forms, unique experiences and high-quality services in the scenic area have also continued to attract tourists Tourists from all over the country rush to check in and experience it.

Tourists are flocking to the scenic area.

The performance economy is known as the mobile "GDP". The increasingly popular Three Gorges Eternal Love Project has become a new engine to promote urban consumption in Yidu.

Yidu also continues to strengthen guidance and make "Eternal Love+" articles to support the coordinated development of the city's tourism-related industry. Connecting the eternal love with major scenic spots in Yidu, we create 5 high-quality global tourism routes, allowing tourists to have more and richer cultural tourism experiences.

From January to October this year, Yidu received a total of 6.857 million tourists, a year-on-year increase of 34.5%. The comprehensive tourism income was 8.51 billion yuan, a year-on-year increase of 43.4%.

(Source: Jimu News)

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