Romance movies, as one of the important genres in the film market, have always attracted a large audience with their unique emotional charm and narrative style. However, as the market continues to change and audience tastes become increasingly diverse, romance movies are also fac

Romance movies, as one of the important genres in the film market, have always attracted a broad audience with their unique emotional charm and narrative style. However, as the market continues to change and audience tastes become increasingly diverse, romance movies are also facing unprecedented challenges. In November, films such as "The Untold Story of ", "The Love I Loved" and "I Don't Want to Have Regrets with You" were released. Will the audience buy it?

Love movies are "tagged"

In recent years, new love movies have emerged one after another, but their performance is uneven. On the one hand, the audience's increasing emotional needs have led to some films achieving good results at the box office and word of mouth; on the other hand, due to the proliferation and intensification of homogeneity of love movies, the audience's expectations have gradually decreased.

Take several works released in November as an example. Although the movie "The Untold Story", which focuses on "sadomasochism", received a box office of 62.58 million yuan on the first day of release, its reputation failed to continue to grow. Douban scores With only 5.7 points, the box office dropped to 18.16 million yuan on the second day of release. There is a big gap between the audience's expectations of the film and its actual performance. Many viewers expressed disappointment and believed that the film failed to produce the deeply touching and delicate emotions they expected.

Looking at the movie market, it is not difficult to find that in recent years, the titles of domestic love movies have shown a high degree of similarity, especially the high-frequency words "I", "You", "Love", "Lian", "Time", "Tomorrow", etc. use. For example, " I'm Waiting for You at the End of Time " released in 2021, " Your Wedding " and " I Want Us Together " released in 2022, and the upcoming "I Don't Want to Have Regrets with You" etc. , these titles all attempt to directly convey the emotional core of the film from a personal perspective through simple word combinations.

Although the "tagged" film titles are easier for the audience to sympathize with to a certain extent, with a large number of similar film titles, when the audience is faced with the choice of multiple films, it is easy to fall into difficulty in choosing, and even suffer from "aesthetic fatigue". The upcoming movies "My Love" and "I Don't Want to Have Regrets with You" have received mediocre attention and are also facing the challenge of homogeneous competition.

Audience expectations and aesthetic fatigue

In the long history of love movies, there are many classics that are both popular and popular. For example, "Titanic" has become a classic in film history with its grand scenes, touching love story and profound thematic thinking. It has not only won the love of global audiences, but also achieved great success at the box office and word of mouth. The key reason why classic works can be deeply rooted in the hearts of the people is that they can deeply explore the complexity of human nature and the diversity of love, and trigger the audience's resonance and thinking.

However, a large number of love movies on the market lack innovation in plots, and there are also great similarities in the promotion and distribution of the films. For example, the promotion of domestic love movies focuses on key points such as "empathy", "breaking defenses" and "difficult to calm down". Words, or filming the audience's tearful reaction to the movie, this homogeneous marketing method has an increasingly weak effect on stimulating the desire to watch the movie.

As the audience’s viewing volume increases, their expectations for love movies have become more diverse. Traditional plot routines such as "sadomasochism" and "missing out" are no longer able to meet the aesthetic needs of the audience. They not only expect to find emotional resonance and spiritual comfort in the movie, but are also worried about encountering a movie that lacks new ideas and has a clichéd plot. Romance movie. How to break the traditional framework and innovate storylines and forms of expression while meeting the needs of the audience has become an important issue that love movies need to face. "Love+" has become one of the directions for love movies to be both popular and popular in the future.

Many viewers said that they prefer to see the complex emotions and inner world of human nature in love movies, and to resonate and think through real, touching and deep love stories that reflect social reality.