Letting traditional skills shine with new brilliance and connecting intangible cultural heritage with the past and the future is what we need to continue to work hard at the moment.
Since China joined the UNESCO Convention for the Protection of Intangible Cultural Heritage in 2004, it has gone through 20 years of intangible cultural heritage protection. During this period, society's understanding of intangible cultural heritage gradually deepened, from being shelved on the shelf and regarded as ancient art to now being returned to daily life and integrated into life. Intangible cultural heritage, as the cultural heritage of the country and nation's history, is leading us to explore a new way of life and life perspective with its profound connotation and unique charm.
As a concrete expression of "Oriental beauty", intangible cultural heritage is now being paid attention to and sought after by more and more young people. Whether it is exquisite embroidery or unique paper-cutting, they all contain profound oriental aesthetics and wisdom. These traditional skills are not only the inheritance of craftsmanship, but also the continuation of culture and the manifestation of oriental aesthetics. How does
create richer links between traditional culture, oriental aesthetics, intangible cultural heritage skills and the world? Recently, The Paper and Infinitus (China), the official partner of the 10th anniversary, officially launched the "Flowers of Light" intangible cultural heritage renewal charity plan (hereinafter referred to as the "Flowers of Light" plan). This plan aims to deeply explore the value of traditional culture and "oriental beauty", and inject new vitality into the inheritance of traditional culture through a series of specific measures, innovation workshops, online innovation design competitions, innovative sustainable transformation, etc.
This "Flowers of Light" project pays attention to the group of female inheritors who silently persevere and pass on their skills with their hands and wisdom. Through skills teaching, artistic creation, form innovation and other forms, they pass on the beauty of the East and traditional culture to the next generation, demonstrating the infinite charm of intangible inheritance.
At the launch of the "Flowers of Light" project, as one of the first round of activities, the recruitment of leaders of the Intangible Cultural Heritage Innovation Workshop also started at the same time. We look forward to female inheritors and enthusiasts of intangible cultural heritage with potential and enthusiasm to join the program. plan.
In addition to targeting intangible cultural heritage practitioners in the industry, the plan will also launch an online innovation design competition in the near future. With the theme of "Beautiful Oriental Flower of Time", it will extensively collect and display innovative intangible cultural heritage works from all over the Internet, bringing together the power of the public. Inject new vitality into the renewal of intangible cultural heritage. The "Flowers Picking Up Light" project hopes to pay attention to and empower intangible cultural heritage practitioners in the industry, especially female inheritors of intangible cultural heritage, while further stimulating the public's love for traditional culture, actively promote the preservation and innovation of China's excellent traditional culture, and thereby promote non-legacy cultural heritage. Sustainable development of the heritage industry.
"Flowers of Light" Intangible Cultural Heritage Renewal Charity Plan [Time Schedule]
1. Innovation Workshop (click here for recruitment details, welcome to sign up)
· Recruitment of supervisors: November 13, 2024 - November 19, 2024
· Workshop innovation training: November 22, 2024 - November 23, 2024
· Intangible cultural heritage innovative work design: 2024 November 24, 2024 - December 1, 2024
2. Online Intangible Cultural Heritage Innovation Design Competition (click here to learn more about the competition , and you are welcome to submit your works at that time)
· Entire network collection: November 18, 2024-2024-November 2 6th
· The final evaluation results were officially announced: December 16, 2024
“Flowers of Light” intangible cultural heritage renewal charity plan not only continues The Paper’s ten-year mission of devoting itself to cultural inheritance and innovation, but also a contribution to Infinitus The perfect interpretation of the brand spirit. All along, The Paper has continued to pay attention to reports on traditional culture and intangible cultural heritage, planning and launching special reports such as "China in the Twenty-Four Solar Terms", "Intangible Cultural Heritage Chinese Colors" and "Intangible Cultural Heritage Search" to deeply explore the origins of traditional culture. The connotation fully demonstrates the charm of Chinese culture and reveals the cultural spirit and cultural sentiments of the Chinese nation on the road to intangible cultural heritage.
As a leading company in the health industry, Infinitus (China) Co., Ltd. has always been adhering to innovative public welfare and social responsibility. This public welfare cooperation with The Paper is another active exploration of the integration of traditional culture and modern society.This "Flowers of Light" intangible cultural heritage renewal charity plan not only hopes to build a stage for female intangible cultural inheritors to bloom "beauty", but also hopes to allow more people to appreciate the unique charm of traditional culture and feel The depth and breadth of "Oriental Beauty" allow "Oriental Beauty" to take root in the hearts of more people.
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