As one of the world's leading boutique groups, Richemont Group recently officially unveiled the theme exhibition hall of the 7th China International Import Expo, showcasing the artistic attainments and long-standing heritage of its seven participating brands. In its fifth consecutive year of participating in the CIIE, Richemont was once again invited to participate in the CIIE's new product release event this year to present the brand's new works.
The Richemont Group exhibition hall is located in the consumer goods exhibition area, with the theme of "Cultural Elegance and Inheritance of Craftsmanship", demonstrating the Group's unremitting commitment to inheriting craftsmanship. Each of the seven participating brands presents a unique interpretation of this theme, combining traditional exquisite craftsmanship with modern innovative spirit, and sincerely invites visitors to explore each brand's unique classics.
Cartier takes this CIIE as an opportunity to demonstrate its firm commitment to protecting and inheriting exquisite craftsmanship by displaying the portraits and stories of eight female craftsmen working in jewelry, watchmaking workshops and factories in France and Switzerland.
chloé specially presents the 2024 winter series. This is the first series of creative director chemena Kamali, which continues the brand founder’s vision of encouraging women to pursue freedom and a casual attitude.
dunhill Dunhill presents its Autumn/Winter 2024 collection, which celebrates and chronicles the origins of the brand and traces the development of dunhill into a unique British luxury brand.
For jaeger-lecoultre Jaeger-LeCoultre , the pursuit of precision has always been its core concept since its founding, and will also lead the brand's continued development in the future.
montblanc Montblanc launched a global integrated marketing plan on the occasion of the 100th anniversary of the Meisterstück series, telling the century-old legend of Meisterstück writing instruments through the unique style perspective of the famous director and screenwriter Wes Anderson.
vacheron constantin Vacheron Constantin takes the theme of "Salute to Chinese Cultural Icons" and integrates the traditional Chinese pattern "sea water and river cliff pattern" into the square inch of the wrist, interpreting the interplay of Eastern ancient charm and Western craftsmanship.
van cleef & arpels presents the perlée series, which was born in 2008. It is full of poetry and pays homage to the family's long-standing gold bead craftsmanship.
Richemont Group participated in the new product release event of the China International Import Expo on November 6 and released new works of participating brands, focusing on the pursuit of integrating long heritage and modern innovation of each brand. Cartier exhibited two important new works. The grain de café series of jewelry innovatively interprets plant inspiration with an aesthetic style that transforms the ordinary into precious. It presents a retro and gorgeous interpretation of the "coffee bean" pattern through rich and exquisite craftsmanship. The tortue single-button chronograph pays tribute to the tortue watch born in 1912, interpreting Cartier’s unique watchmaking concept of achieving aesthetic design through craftsmanship.
montblanc Montblanc launches the new Meisterstück Traveler Limited Edition writing instrument (1,924 pieces worldwide), which subverts the piston-type inking method that has been the core of Montblanc in the past 90 years. The inking process can be completed with just one click, greatly improving the inking process. The speed and ink storage capacity further enhance the fun writing experience.
vacheron constantin Vacheron Constantin launches a new series of métiers d’ art masters. The brand worked with the former associate research librarian of the Palace Museum in Beijing to create four new timepieces. “Surge of the World” pays tribute to the ancient and complicated filigree enamel craftsmanship. The dial depicts the vast landscape of mountains and waves lapping at the shore, showing a natural image of turbulent waves but unmoving mountains; “Moonlight Rivers and Mountains” is painted in blue The enamel and gold appliqués represent the majestic mountains. Brilliant-cut diamonds outline the outline of the ocean tide, complementing the diamond bezel, as bright and clear as moonlight.
Gu Jialin, CEO of Richemont China, said: "The CIIE provides Richemont Group with a broad and far-reaching platform, allowing us to showcase the rich heritage and outstanding innovation of our brands to China and even the world. We are full of pride and would like to express our gratitude to you all It shows how the Richemont brand continues to develop and transform, and while adhering to cultural values, it continues to interpret timeless craftsmanship in new ways."
In order to better continue the Richemont Group's exhibition theme of "cultural elegance, craftsmanship and inheritance", Richemont Group not only presented the craftsmanship and innovation of each brand in the exhibition hall, but also held a fascinating seminar. November 6 , Richemont Group joined hands with its brands Cartier and Montblanc to deeply discuss the eternal power of culture in the development of Richemont Group and brand, and further demonstrated its influence at the CIIE. This seminar not only strengthened exchanges with global culture. The dialogue also deepened the communication and connection between Richemont and the Chinese market
Source: Shanghai Jing’an
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