On the afternoon of November 8, Shanghai Radio and Television Station (Shanghai Media Group) held the 2025 Shanghai Radio and Television Station (Shanghai Media Group) Business Innovation Cooperation Conference at the CIIE Press Center with the theme of "Reconstructing Media Value and Linking the Future of Business". At the conference, the main mobile platform "Looking East" and the main industrial base "Oriental Intelligent Media City" were simultaneously unveiled. Through the wonderful presentation of the five major sections of "new links, new tracks, new scenes, new ecology, and new cooperation", Shanghai Radio and Television has issued cooperation invitations to all walks of life, and sincerely invites "thousands of industries" to participate and chart the future together.
At the
event site, Fang Shizhong, director and editor-in-chief of Shanghai Radio and Television Station, joined hands with Chinese and foreign partners to jointly release the 2025 business innovation cooperation plan, marking the official launch of full-scenario, international, and technology-empowered business innovation cooperation. Fang Shizhong said that Shanghai Radio and Television Station is currently vigorously promoting systemic changes in mainstream media. It not only focuses on the main business of news media and strengthens news service capabilities, but also focuses on reconstructing media value, strengthening commercial link capabilities, and striving to create a more internationally influential, technological A new mainstream all-media group with innovation and industrial competitiveness.
Song Jiongming, deputy director and president of Shanghai Radio and Television Station (Group), took "Reconstructing Media Value to Link Business Future" as the theme, comprehensively explained the commercial value of Shanghai Radio and Television Station (Group) in the context of systemic changes in mainstream media, and introduced New business cooperation projects. He stressed that the commercial projects jointly cultivated with customers in recent years have been fruitful. For example, the first Shanghai International Light and Film Festival has become Shanghai’s new business card, which is a typical example of the resource reorganization and capacity reorganization of Shanghai Radio and Television Station in response to challenges, integrated development, and active transformation. Shaping and value reconstruction. At present, Shanghai Radio and Television Station has formed new creative expressions, new business tracks, and new consumption scenarios in the three directions of artistic light and shadow, outdoor music, and trendy sports, demonstrating its unique advantages in four aspects—brand advantage, technological empowerment, Continuous evolution and hyperlinking. In the future, Shanghai Radio and Television Station will deepen cooperation and collaborative innovation with partners at home and abroad, create new links, explore new tracks, develop new scenarios, build new ecology, and jointly promote new cooperation, so as to achieve "better cooperation, greater cooperation" Win-win."
4 major core competencies to reconstruct commercial value
Brand advantage: Shanghai Radio and Television (Shanghai Media Group) has created a unique identity and discourse advantage as a mainstream media brand since its establishment 75 years ago. Combined with corporate communication, it is bound to form other The communication power, influence, guidance and credibility are unmatched by communication carriers.
Technical empowerment: Shanghai Radio and Television Station (Shanghai Media Group) is no longer limited to traditional audio-visual experience, and continues to break through and innovate audio and video presentation methods to achieve audio and video empowerment for thousands of industries. The Light and Shadow Festival is empowered by 20k ultra-high-definition light and shadow technology, and uses waterfront spaces, buildings, canopies, etc. as carriers to create a new audio-visual experience that combines technology and art. It confirms that Shanghai Radio and Television Station (Shanghai Media Group) promotes intelligent, ultra-high-end The feasibility and inevitability of cleansing and mobilization.
continues to evolve: The agencies under Shanghai Radio and Television (Shanghai Media Group) continue to transform their identities and upgrade their capabilities to better meet customer needs. From a news content collector to a cultural IP shaper and disseminator, from an internal technical guarantee to a domestic and foreign market pioneer and an integrator of advanced technologies in the audio and video field, from an advertising business manager to a city festival planner and implementer, From the "broadcaster" of sports events to the "creator" of sports events, we continue to evolve and upgrade from "serving broadcasting" to "serving communication".
hyperlink: In the era of Internet of Everything, the value of links from mainstream media has become increasingly prominent.Shanghai Radio and Television Station (Group) can help customers achieve links with all communication channels. Currently, it has built all channels covering radio, television and Internet platforms; it can help customers achieve links with various consumer groups. Mainstream groups and vertical niches have different differences. Different interactive connections are being realized under the media products; it can help customers realize links with deep-seated resources, link with deep-seated resources such as the city’s administrative organizations, social mobilization, management systems, etc., to build momentum, create festivals, and create industries for urban development. , and at the same time, we can rely on the Shanghai Media and Broadcasting International Communication Center to connect the world and establish a more powerful resource system.
Multiple full-scenario audio-visual innovative products and diverse new business scenarios
At the conference, Shanghai Radio and Television (Shanghai Media Group) officially issued an invitation for cooperation to all walks of life, launching the main mobile platform "Look East" and the main industrial base "Oriental Intelligent Media" "City" two major new business platforms have released a number of full-scenario audio-visual innovative products and diverse new business scenarios, and we look forward to working with partners to create a new business ecosystem.
The main mobile platform "Kanfangfang" app is newly released, committed to creating the first video in international metropolises, the first choice entrance for new consumption in the city, and a highland for the application of new AI technology. The platform focuses on the concept of "interaction" and will launch new video products such as interactive dramas, interactive documentaries, and interactive variety shows. It also has special vertical fields such as sports, music, micro-short dramas, and animations. It can customize content for brand products and provide partners with E-commerce solutions.
Oriental Intelligent Media City has created a center for overseas micro-short dramas and released the first overseas micro-short drama. It will weave an ecological network, issue proposals, publish overseas overseas indexes, and achieve industrial agglomeration. The goal is to produce 150 micro-short dramas locally in 2025, including 50 short dramas overseas. The base will link upstream and downstream enterprises, build a large audio-visual ecosystem, and jointly promote the micro-short drama industry to new heights.
With the help of AI innovation, Dragon TV Quality Festival has achieved an evolutionary iteration in audio-visual creativity. "The Moon in the East·Mid-Autumn Wonderful Night" created 7 AIGC moon short films, which ran throughout the entire evening party. The high-quality production has won wide reputation in the industry. Shanghai Radio and Television Station (Shanghai Media Group) created the AI digital light and shadow exhibition "Millennium Promise", teamed up with SenseTime to independently develop innomotion sports event AI products, and discussed cooperation with SAIC to provide ultra-high-definition content to empower smart car cockpits, continuing to use technology Innovation breaks through the boundaries of traditional media and empowers diverse business scenarios.
combines digital light and shadow, immersive experience and commercial entities, linking business, tourism, cultural and sports exhibitions to stimulate consumption vitality. The 2024 Shanghai International Light and Shadow Festival has created 128 light and shadow art activities, more than 210 light and shadow shows, and built multiple immersive cultural experience venues. It has driven 3.8 billion yuan in nighttime consumption in the city, fully activated the urban night economy, and continued to expand new areas of urban light and shadow cooperation.
SMG Performing Arts developed a high-quality film IP "The Myth of Love". Based on the Zhangyuan landmark, it positioned itself as a "performing arts retail", allowing the story to take place in random spaces such as courtyards, shops, and walkways. "The clerks and customers are both actors, and the brand and theater are both actors." There is a script" to create an immersive performing arts experience for citizens and tourists and open up a new space for performing arts cooperation.
"Dynamic 101", "Love Radio03.7", "Classic 947" and other Shanghai radio frequencies continue to optimize and upgrade Chenshan Grassland Radio Music Festival and other series of music festivals, using new scenes to link young and new circles to help customers achieve new growth.
Five-star Sports uses the business model of "sports + whole industry value chain" to host the "isu Shanghai Super Cup" ice event, using the Shanghai Super Cup to ignite the ice and snow sports craze in Shanghai. At the same time, it actively promotes the "Five-Star Glory" series of independent events and develops sports The business possibilities are endless.
Business Innovation Center takes the lead in building diverse business scenarios with the China International Import Expo and the National Exhibition Center to open up the Chinese market for international exhibitors, expand publicity, improve business chains, and jointly develop good international business.
Integrated Media Center plans a high-end interview program "World Living Room", inviting decision-makers and leaders of top international companies to have in-depth dialogues around the theme of "Invest in China, Opportunities in China" to help international brands delve into China and penetrate the market.
Oriental Broadcasting Center created the "Shanghai State-owned Enterprise Live Room" and co-created it in depth with corporate partners to present the transformation, development and innovation momentum of state-owned enterprise brands, provide brands with forward-looking communication strategies, enhance brand image, and aggregate industrial resources. China Business Network has created a high-quality international professional scene and communication platform, starting from the "Yue Mountain to the Sea·Chinese Enterprises Going Overseas" project, accompanying and promoting Chinese enterprises to make their voices heard, express opinions, and set issues in a series of international scenes. , helping Chinese enterprises spread their influence overseas. At the
conference, Shanghai Radio and Television (Shanghai Media Group) and its partners launched the 2025 CIIE business co-creation plan to carry out diverse new cooperation under the CIIE scenario, including cooperation in communication influence, cooperation in high-quality cultural activities, and CIIE Cooperation with consumer brands to bring goods will closely link global merchants and exhibitors to expand new business cooperation at home and abroad.
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