Red Star Capital Bureau reported on November 7 that recently, the phenomenon of "live broadcast stock trading" on Internet platforms has attracted attention. There are many Douyin live broadcast rooms that are very active, and anchors in multiple live broadcast rooms explain the same stock at the same time. On the Kuaishou platform, there are anchors who analyze how to buy and sell multiple stocks, and there are anchors who say "Type your code" on the screen. An expert from
told Red Star Capital Bureau that the platform should strengthen the review and management of relevant content to ensure that the content is legal and compliant. On November 7, Douyin responded to the Red Star Capital Bureau saying that the platform had paid attention to the relevant information and was dealing with key issues. If users find illegal content, they can report it to the platform.
2.4 million fans Financial anchor "Xiaohan Changsheng" has been blocked
"Hong Bangzhu" and other anchors have suspended live broadcasts
According to brokerage China reports, many Douyin live broadcast rooms have been very active recently, and many anchors are following the real-time market trends at the opening. According to analysis, there are multiple live broadcast anchors explaining the news of the same company. For example, on November 6, three anchors were recommending the same shell resources stock concept at the same time. One of the anchors said, "What I can help everyone do is to send the 600 billion Shanghai Microelectronics in the direction of successful restructuring and mergers and acquisitions." Here you go.”
After Douyin stepped up efforts to crack down on recommended stock accounts, some bloggers changed their “vests” and reopened their accounts and were banned again. According to Blue Whale Finance, on November 5, the internet celebrity stock anchor "Xiaohan Changshang (Only this Number One)" with 2.4 million Douyin fans was banned. According to China Business News, in the early morning of November 7, a Douyin blogger with the ID "Xiaohan Changshang (Back)" registered an account and posted six short videos in a row, all of which were old content that previously commented on the stock market trend. After the blogger’s account was banned by Douyin, his newly registered account was banned again.
In addition to the ban on "Xiaohan Factory Rising", the Red Star Capital Bureau found that according to the history of Douyin live broadcasts, many financial anchors such as "Clear Flag", "Hong Gangzhu" and "Qi Ming" had live broadcasts on recent trading days, and by November On March 6, many financial anchors such as "Hong Bangzhu" and "Qi Ming" suspended live broadcasts. As of press time today, the anchor "Clear Flag" with 1.6 million fans has not broadcast live during his usual live broadcast time period.
Screenshot from Douyin
On the morning of November 7, Red Star Capital Bureau saw on Douyin that many anchors were still analyzing the stock market, and the number of real-time viewers ranged from a few hundred to tens of thousands. However, most of the anchors analyzed the market or popularized securities knowledge, without mentioning individual stocks. Many anchors said that supervision has become stricter and they need to have a healthy live broadcast room. Some anchors even directly marked on the screen "no talking about individual stocks", "no stock diagnosis, no stock recommendation, and please do not type stock names and codes."
However, some anchors claimed in the live broadcast room that they could receive "unblocking" and "internal benefits" to achieve traffic diversion. After Red Star Capital Bureau entered the Douyin live broadcast room of an investment consultant, the anchor said that he could receive information. Red Star Capital Bureau immediately added the WeChat account of the company's investment assistant, and the other party sent investment suggestions with specific stocks.
In addition, on the Kuaishou platform, an anchor is recommending a stock picker and analyzing how to buy and sell based on the specific stocks mentioned by netizens in the comment area, saying, "Buy when you see point b + purple 3, sell when you see green point s." ; There are also anchors who directly indicate "Type your code" on the screen, and an anchor is also constantly replying to netizens' questions about specific stocks.
Screenshot from Kuaishou
Douyin: has paid attention to the relevant information and is focusing on dealing with
. In fact, some anchors have been blocked for illegal stock recommendation before. Red Star Capital Bureau previously reported that Douyin anchor "Big Blue" with millions of fans posted a number of stock market-related works, and many netizens said in the comment area that they were losing money by following the trend. Subsequently, the "Big Blue" Douyin account was blocked.
On October 11, Douyin also issued an announcement saying that with the recent increase in the popularity of the capital market, illegal securities activities on the platform have increased. For example, some accounts directly call on fans to full positions in a specific stock; in the past month, Douyin has accumulated More than 3,600 illegal accounts related to the stock market and more than 15,000 pieces of illegal content were rectified.Zheng Lei, chief economist of
Samoyed Cloud Technology Group, told Red Star Capital Bureau that providing securities investment analysis, forecasts or suggestions to investors requires a qualification certificate issued by the China Securities Regulatory Commission. Zheng Lei said that the current level of live broadcast stock trading anchors is uneven. Some anchors may have professional securities knowledge and experience and can provide valuable investment advice, but other anchors may exaggerate or provide inaccurate information just to attract viewers. .
Zheng Lei also pointed out that some anchors will induce investors to engage in excessive trading and incite retail investors to take orders, causing investors to suffer losses; or they will guide investors to external platforms to commit fraud by receiving "unwinding" and "internal benefits". . Zheng Lei suggested that investors need to remain vigilant and pay attention to guarding against fraud.
Regarding the platforms where these anchors are active, Zheng Lei said that the platform should supervise the securities investment activities in the live broadcast room to ensure that the content is legal and compliant, delete illegal content in a timely manner, and punish illegal accounts to prevent criminals from using the platform to commit fraud. or market manipulation. At the same time, the platform should also actively cooperate with the work of regulatory authorities to jointly maintain market order and investor interests
On November 7, Douyin responded to the Red Star Capital Bureau saying that the platform had paid attention to the relevant information and was dealing with it in key areas. In response to the recent ban on stock recommendation accounts, the relevant person in charge of the Douyin Security Center stated that the platform severely cracks down on all types of illegal securities activities. For illegal content and accounts found, the platform will take measures including banning live broadcast permissions, removing content, and resetting data. , account banning, etc. If users find illegal content on the platform, they can give feedback to the platform through the "report" function, and the platform will deal with it promptly. Douyin will also increase its efforts to rectify stock recommendation accounts in the near future.
Red Star Capital Bureau reported on November 7 that recently, the phenomenon of "live broadcast stock trading" on Internet platforms has attracted attention. There are many Douyin live broadcast rooms that are very active, and anchors in multiple live broadcast rooms explain the same stock at the same time. On the Kuaishou platform, there are anchors who analyze how to buy and sell multiple stocks, and there are anchors who say "Type your code" on the screen. An expert from
told Red Star Capital Bureau that the platform should strengthen the review and management of relevant content to ensure that the content is legal and compliant. On November 7, Douyin responded to the Red Star Capital Bureau saying that the platform had paid attention to the relevant information and was dealing with key issues. If users find illegal content, they can report it to the platform.
2.4 million fans Financial anchor "Xiaohan Changsheng" has been blocked
"Hong Bangzhu" and other anchors have suspended live broadcasts
According to brokerage China reports, many Douyin live broadcast rooms have been very active recently, and many anchors are following the real-time market trends at the opening. According to analysis, there are multiple live broadcast anchors explaining the news of the same company. For example, on November 6, three anchors were recommending the same shell resources stock concept at the same time. One of the anchors said, "What I can help everyone do is to send the 600 billion Shanghai Microelectronics in the direction of successful restructuring and mergers and acquisitions." Here you go.”
After Douyin stepped up efforts to crack down on recommended stock accounts, some bloggers changed their “vests” and reopened their accounts and were banned again. According to Blue Whale Finance, on November 5, the internet celebrity stock anchor "Xiaohan Changshang (Only this Number One)" with 2.4 million Douyin fans was banned. According to China Business News, in the early morning of November 7, a Douyin blogger with the ID "Xiaohan Changshang (Back)" registered an account and posted six short videos in a row, all of which were old content that previously commented on the stock market trend. After the blogger’s account was banned by Douyin, his newly registered account was banned again.
In addition to the ban on "Xiaohan Factory Rising", the Red Star Capital Bureau found that according to the history of Douyin live broadcasts, many financial anchors such as "Clear Flag", "Hong Gangzhu" and "Qi Ming" had live broadcasts on recent trading days, and by November On March 6, many financial anchors such as "Hong Bangzhu" and "Qi Ming" suspended live broadcasts. As of press time today, the anchor "Clear Flag" with 1.6 million fans has not broadcast live during his usual live broadcast time period.
Screenshot from Douyin
On the morning of November 7, Red Star Capital Bureau saw on Douyin that many anchors were still analyzing the stock market, and the number of real-time viewers ranged from a few hundred to tens of thousands. However, most of the anchors analyzed the market or popularized securities knowledge, without mentioning individual stocks. Many anchors said that supervision has become stricter and they need to have a healthy live broadcast room. Some anchors even directly marked on the screen "no talking about individual stocks", "no stock diagnosis, no stock recommendation, and please do not type stock names and codes."
However, some anchors claimed in the live broadcast room that they could receive "unblocking" and "internal benefits" to achieve traffic diversion. After Red Star Capital Bureau entered the Douyin live broadcast room of an investment consultant, the anchor said that he could receive information. Red Star Capital Bureau immediately added the WeChat account of the company's investment assistant, and the other party sent investment suggestions with specific stocks.
In addition, on the Kuaishou platform, an anchor is recommending a stock picker and analyzing how to buy and sell based on the specific stocks mentioned by netizens in the comment area, saying, "Buy when you see point b + purple 3, sell when you see green point s." ; There are also anchors who directly indicate "Type your code" on the screen, and an anchor is also constantly replying to netizens' questions about specific stocks.
Screenshot from Kuaishou
Douyin: has paid attention to the relevant information and is focusing on dealing with
. In fact, some anchors have been blocked for illegal stock recommendation before. Red Star Capital Bureau previously reported that Douyin anchor "Big Blue" with millions of fans posted a number of stock market-related works, and many netizens said in the comment area that they were losing money by following the trend. Subsequently, the "Big Blue" Douyin account was blocked.
On October 11, Douyin also issued an announcement saying that with the recent increase in the popularity of the capital market, illegal securities activities on the platform have increased. For example, some accounts directly call on fans to full positions in a specific stock; in the past month, Douyin has accumulated More than 3,600 illegal accounts related to the stock market and more than 15,000 pieces of illegal content were rectified.Zheng Lei, chief economist of
Samoyed Cloud Technology Group, told Red Star Capital Bureau that providing securities investment analysis, forecasts or suggestions to investors requires a qualification certificate issued by the China Securities Regulatory Commission. Zheng Lei said that the current level of live broadcast stock trading anchors is uneven. Some anchors may have professional securities knowledge and experience and can provide valuable investment advice, but other anchors may exaggerate or provide inaccurate information just to attract viewers. .
Zheng Lei also pointed out that some anchors will induce investors to engage in excessive trading and incite retail investors to take orders, causing investors to suffer losses; or they will guide investors to external platforms to commit fraud by receiving "unwinding" and "internal benefits". . Zheng Lei suggested that investors need to remain vigilant and pay attention to guarding against fraud.
Regarding the platforms where these anchors are active, Zheng Lei said that the platform should supervise the securities investment activities in the live broadcast room to ensure that the content is legal and compliant, delete illegal content in a timely manner, and punish illegal accounts to prevent criminals from using the platform to commit fraud. or market manipulation. At the same time, the platform should also actively cooperate with the work of regulatory authorities to jointly maintain market order and investor interests
On November 7, Douyin responded to the Red Star Capital Bureau saying that the platform had paid attention to the relevant information and was dealing with it in key areas. In response to the recent ban on stock recommendation accounts, the relevant person in charge of the Douyin Security Center stated that the platform severely cracks down on all types of illegal securities activities. For illegal content and accounts found, the platform will take measures including banning live broadcast permissions, removing content, and resetting data. , account banning, etc. If users find illegal content on the platform, they can give feedback to the platform through the "report" function, and the platform will deal with it promptly. Douyin will also increase its efforts to rectify stock recommendation accounts in the near future.
Red Star News reporter Yu Yao intern reporter Zeng Han
editor Yang Cheng
-
-
-
-
-
-
-
-
-
-