Text | New Knowledge Research Institute, author | Fan Wenfei, editor | Ding Li This winter, domestic variety shows will usher in the outbreak season of "NPD personality". In the past, Huang Lei was dug up and whipped while cooking, and later in the show, Zhou Yutong led Hua Xue t

Text | New Knowledge Research Institute, author | Fan Wenfei, editor | Ding Li

This winter, domestic variety shows will usher in the outbreak season of "NPD personality". Before

there was Huang Lei who was dug up and whipped while cooking, then there was Zhou Yutong led Huaxue to usher in a renaissance, and then there was Huang Shengyi who was soft-hearted and loving the "father" Yang Zi who was unwilling to divorce, which directly aroused netizens They are afraid of people with extreme personalities around them. The full name of

npd is narcissistic personality disorder, which is characterized by excessive focus on oneself and self-centeredness. Patients usually believe that they are unique and outstanding, and desire to be praised and admired by those around them. They tend to put themselves above everything else, thereby ignoring the needs and feelings of others.

never expected that this npd personality, which was disliked by thousands of people on social platforms after pua, would become a "hot commodity" in the variety show market.

01 npd, another public sensitive word after pua?

There may be someone close to you who is charming and funny on the surface. But when you get to know them better, you realize that they are intolerant of even the slightest criticism and jealous of the achievements of others. As for the ability to empathize, it is even more difficult to talk about.

When you chat or get along with them, you may feel physically and mentally exhausted, and even begin to question yourself not being good enough, smart enough, or even doubting your own value. What's more, they may emotionally exploit and control others in order to satisfy their own vanity. No doubt about

, you have encountered npd.

has nearly 10,000 posts on Xiaohongshu discussing how to get along with NPDs around you. Most of them advise everyone to run away as soon as possible if they can't afford to offend them.

The first people to notice the trend were emotional bloggers. Reflection and analysis on kinship and gender relationships have always been a topic of interest to netizens. Many people have experienced moments of ineffective communication in which they were ignored, suppressed, and criticized. Turning into a "blood pack" for NPD to absorb energy is a new topic among bloggers. The victims also found an outlet for their emotions.

"My mother is an NPD. She lives in finding faults and getting angry every day. No matter how you explain it, she can always find faults and slander her from all angles, and she always thinks she is right. I feel like she can't live without this atmosphere of conflict and struggle." When Yang Mengyun talked about the people around him, his first reaction was to think of being dominated by his mother.

"I can't help but hurt the other person, and I regret and feel guilty afterwards. But when I think of something that irritates me, and I know that the other person will be hurt, I still can't help hurting the other person immediately, like a mental illness." Ren Fangyuan was a little anxious when he saw the overwhelming discussion on the Internet. He asked netizens on Xiaohongshu whether he met the symptoms. Fortunately, someone there comforted him and said, "You have such a strong self-awareness and you don't belong to NPD. Maybe you really belong to the other party." Maybe it’s wrong.”

relies on telling how to “counter-kill” NPD. The account named “NPD Survivor Eight Bowls” shares his experience of getting out of the control of NPD boyfriend. His posts have gained 38,000 followers in one year. Below each post. Some people left messages telling their stories.

Picture source: Xiaohongshu app

This wave of traffic has also been eaten by workplace bloggers. After all, for modern young people, the proportion of colleagues and leaders in your life may not be lower than that of your family and loved ones. In the workplace,

npd often uses other people's talents, efforts or resources to achieve their own goals. Once these "tools" lose their use value, they will ruthlessly abandon them.

's extreme utilitarianism and indifferent attitude can easily make workplace relationships extremely fragile and sensitive, which is not conducive to long-term teamwork and building a foundation of trust.

"All NPDs are provocative and will not eat or drink as punishment. They bully the weak and avoid the strong. If you really go crazy, he will be submissive. All NPDs have a tentative personality. From the first contact, they will start to test your boundaries. The bottom line is that you either bully others or be bullied by others. The only way to peacefully coexist with NPD is if you completely suppress him." Zhang Lingyu recalled, "My previous boss was NPD. He would come up to give you a blow before everyone, but there was one person. Colleagues were not suppressed, he concluded, saying that leaders only bully people who are polite and courteous to him."

In the Douyin npd topic, Dabing’s video rebutting npd black fans ranked fifth on the hot list. Amateur blogger “Yes Na Not Na” used a video imitating npd to have more than 4 million views and 37,000 likes. , far exceeding all the videos she released in half a year.

Picture source: Douyin app

The once popular anti-pua topic has changed into talking about npd.

02 npd personality, the meat and potatoes of variety shows?

The hot search "Huang Shengyi still chooses divorce" has not been hot for a week, but in the new episode of the program, she expressed that she will not divorce again.

However, the audience this time is also relieved. After all, there are not many normal people among the guests this season. Coupled with the devilish editing of the program team, everyone is not sure whether there will be a reversal.

"Goodbye Lover 4" has only been aired for two episodes. Yang Zi, Liu Jishou, and Mai Lin have all been diagnosed by netizens as having "NPD" personality. Perhaps it is exaggerated to define others as mentally ill, but these three couples are indeed Each has his or her own suffocation.

"I feel bad after watching the whole show. When I think about my emotional experience, my breasts are going to be blocked, nodules are going to form, and my emotional volcano is going to explode." Ronaldinho is uncomfortable not watching the first episode of the variety show, but uncomfortable after watching it. a few days.

is different from Huang Lei's overturn seven years later. In the first episode of "Goodbye Lover 4", Yang Zi was accurately positioned by netizens as "daddy" and "npd". In the second episode, Li Xingliang's wife Mai Lin triggered a confrontational discussion. In the third episode, The trailer of this issue directly exposed the love, money, and power in intimate relationships. The program team became more and more aware of where the public focused their attention, and the popularity of the program also continued to rise.

Zhou Yutong, who lives next door, is also on the hot search for "Anjia Sethu". During a dunst brand event, she talked about hoping to clarify the recent controversy.

In the show, many netizens said that she vividly interpreted the npd personality that is disliked by the public. Some netizens listed her several "evidences", which were specifically manifested as double standards: Let Jin Chen send skin care products to Hou Minghao 's mother , and asked Tian Jiarui to send Victoria Song, who was feeling unwell, back to the hotel. In the eyes of netizens,

has no sense of boundaries, and its performance is like opening gifts given to Jin Chen by others. When he asked Jin Chen for a drink, he complained and belittled him; when he asked Hou Minghao for a drink, he praised him fiercely. In the eyes of

netizens, she hates women and loves men. For example, she and Hou Minghao quarreled with Chen Hao, and wanted Yang Tianzhen to send supplies to compete with Song Qian.

Zhou Yutong single-handedly made this program frequently on the hot search list, which also caused the film and television reputation she had accumulated over the past few years to plummet. Douyin, Douban, Bilibili, and Xiaohongshu are full of videos analyzing and explaining her "Tongxue" class. The show

has been running for 6 seasons, and there have been many controversial characters. Zheng Shuang and Xu Qing in Hua Shao 2 are typical examples. Their mental state and behavior are difficult for the audience to understand, and the show crew is indispensable for this. And many artists did not come out to argue, indicating that they are happy to see this. After all, the principle of "black and red is also red" has been regarded as a norm by some people in the entertainment industry.

Amidst the recent controversy denounced Sister Zhou on the entire Internet, on October 27, a topic titled #zhouyutong starring in Taiping Year# topped the Weibo hot search list. The historical drama "The Year of Peace" produced by Huace Film and Television is the project with the largest investment for him to star in. He also partners with Bai Yu and Zhu Yawen, two powerful actors who both belong to Yang Tianzhen Yixin Entertainment Company. From this point of view, the traffic of Zhou Yutong's "Hua Shao 6" has become a key springboard for her career to soar.

In the past, Zhao Yingzi, who claimed to be "Di Mi Meng Zha", made an astonishing statement, but later, Zhang Dada, who was "disliked by thousands of people", led a live broadcast to clear the air.Meng Ziyi and Yu Shuxin, whose early reputations were at their lowest, have also made their mark with their silly and beautiful characters and high-quality ancient puppets in variety shows. The path of black and red has been verified, and it is a unique trick for variety show stars to "bounce back".

After all, everyone is used to seeing the quietness of the years, and the sudden intrusion of an "exotic beast and rare bird" will not only drive the popularity of the entire show to skyrocket, but also give the variety show Little Transparent a chance to become famous overnight. This is also the secret of Mango Variety N Generation’s long-lasting prosperity, and it has also been used by Aiyouteng in programs such as “The Birth of an Actor” and “ Infinite Beyond Class ”.

Some netizens summarized three terrible things in 2024: "eating food cooked by Huang Lei, marrying Yang Zi, and traveling with Zhou Yutong."

The teasing and ridiculing meaning is obvious, but it can be seen that young people have begun to resent and resist the frequent cross-border behaviors in reality shows.

Although the public is more interested in the "hot spots" in variety shows than boring and fake family carnivals, the sinking of entertainment is the general trend, but I don't know if this kind of "poisonous traffic" will cause the platform to lose part of the fertile ground cultivated." nourishment".

The interviewees in this article are all pseudonyms.

Text | New Knowledge Research Institute, author | Fan Wenfei, editor | Ding Li

This winter, domestic variety shows will usher in the outbreak season of "NPD personality". Before

there was Huang Lei who was dug up and whipped while cooking, then there was Zhou Yutong led Huaxue to usher in a renaissance, and then there was Huang Shengyi who was soft-hearted and loving the "father" Yang Zi who was unwilling to divorce, which directly aroused netizens They are afraid of people with extreme personalities around them. The full name of

npd is narcissistic personality disorder, which is characterized by excessive focus on oneself and self-centeredness. Patients usually believe that they are unique and outstanding, and desire to be praised and admired by those around them. They tend to put themselves above everything else, thereby ignoring the needs and feelings of others.

never expected that this npd personality, which was disliked by thousands of people on social platforms after pua, would become a "hot commodity" in the variety show market.

01 npd, another public sensitive word after pua?

There may be someone close to you who is charming and funny on the surface. But when you get to know them better, you realize that they are intolerant of even the slightest criticism and jealous of the achievements of others. As for the ability to empathize, it is even more difficult to talk about.

When you chat or get along with them, you may feel physically and mentally exhausted, and even begin to question yourself not being good enough, smart enough, or even doubting your own value. What's more, they may emotionally exploit and control others in order to satisfy their own vanity. No doubt about

, you have encountered npd.

has nearly 10,000 posts on Xiaohongshu discussing how to get along with NPDs around you. Most of them advise everyone to run away as soon as possible if they can't afford to offend them.

The first people to notice the trend were emotional bloggers. Reflection and analysis on kinship and gender relationships have always been a topic of interest to netizens. Many people have experienced moments of ineffective communication in which they were ignored, suppressed, and criticized. Turning into a "blood pack" for NPD to absorb energy is a new topic among bloggers. The victims also found an outlet for their emotions.

"My mother is an NPD. She lives in finding faults and getting angry every day. No matter how you explain it, she can always find faults and slander her from all angles, and she always thinks she is right. I feel like she can't live without this atmosphere of conflict and struggle." When Yang Mengyun talked about the people around him, his first reaction was to think of being dominated by his mother.

"I can't help but hurt the other person, and I regret and feel guilty afterwards. But when I think of something that irritates me, and I know that the other person will be hurt, I still can't help hurting the other person immediately, like a mental illness." Ren Fangyuan was a little anxious when he saw the overwhelming discussion on the Internet. He asked netizens on Xiaohongshu whether he met the symptoms. Fortunately, someone there comforted him and said, "You have such a strong self-awareness and you don't belong to NPD. Maybe you really belong to the other party." Maybe it’s wrong.”

relies on telling how to “counter-kill” NPD. The account named “NPD Survivor Eight Bowls” shares his experience of getting out of the control of NPD boyfriend. His posts have gained 38,000 followers in one year. Below each post. Some people left messages telling their stories.

Picture source: Xiaohongshu app

This wave of traffic has also been eaten by workplace bloggers. After all, for modern young people, the proportion of colleagues and leaders in your life may not be lower than that of your family and loved ones. In the workplace,

npd often uses other people's talents, efforts or resources to achieve their own goals. Once these "tools" lose their use value, they will ruthlessly abandon them.

's extreme utilitarianism and indifferent attitude can easily make workplace relationships extremely fragile and sensitive, which is not conducive to long-term teamwork and building a foundation of trust.

"All NPDs are provocative and will not eat or drink as punishment. They bully the weak and avoid the strong. If you really go crazy, he will be submissive. All NPDs have a tentative personality. From the first contact, they will start to test your boundaries. The bottom line is that you either bully others or be bullied by others. The only way to peacefully coexist with NPD is if you completely suppress him." Zhang Lingyu recalled, "My previous boss was NPD. He would come up to give you a blow before everyone, but there was one person. Colleagues were not suppressed, he concluded, saying that leaders only bully people who are polite and courteous to him."

In the Douyin npd topic, Dabing’s video rebutting npd black fans ranked fifth on the hot list. Amateur blogger “Yes Na Not Na” used a video imitating npd to have more than 4 million views and 37,000 likes. , far exceeding all the videos she released in half a year.

Picture source: Douyin app

The once popular anti-pua topic has changed into talking about npd.

02 npd personality, the meat and potatoes of variety shows?

The hot search "Huang Shengyi still chooses divorce" has not been hot for a week, but in the new episode of the program, she expressed that she will not divorce again.

However, the audience this time is also relieved. After all, there are not many normal people among the guests this season. Coupled with the devilish editing of the program team, everyone is not sure whether there will be a reversal.

"Goodbye Lover 4" has only been aired for two episodes. Yang Zi, Liu Jishou, and Mai Lin have all been diagnosed by netizens as having "NPD" personality. Perhaps it is exaggerated to define others as mentally ill, but these three couples are indeed Each has his or her own suffocation.

"I feel bad after watching the whole show. When I think about my emotional experience, my breasts are going to be blocked, nodules are going to form, and my emotional volcano is going to explode." Ronaldinho is uncomfortable not watching the first episode of the variety show, but uncomfortable after watching it. a few days.

is different from Huang Lei's overturn seven years later. In the first episode of "Goodbye Lover 4", Yang Zi was accurately positioned by netizens as "daddy" and "npd". In the second episode, Li Xingliang's wife Mai Lin triggered a confrontational discussion. In the third episode, The trailer of this issue directly exposed the love, money, and power in intimate relationships. The program team became more and more aware of where the public focused their attention, and the popularity of the program also continued to rise.

Zhou Yutong, who lives next door, is also on the hot search for "Anjia Sethu". During a dunst brand event, she talked about hoping to clarify the recent controversy.

In the show, many netizens said that she vividly interpreted the npd personality that is disliked by the public. Some netizens listed her several "evidences", which were specifically manifested as double standards: Let Jin Chen send skin care products to Hou Minghao 's mother , and asked Tian Jiarui to send Victoria Song, who was feeling unwell, back to the hotel. In the eyes of netizens,

has no sense of boundaries, and its performance is like opening gifts given to Jin Chen by others. When he asked Jin Chen for a drink, he complained and belittled him; when he asked Hou Minghao for a drink, he praised him fiercely. In the eyes of

netizens, she hates women and loves men. For example, she and Hou Minghao quarreled with Chen Hao, and wanted Yang Tianzhen to send supplies to compete with Song Qian.

Zhou Yutong single-handedly made this program frequently on the hot search list, which also caused the film and television reputation she had accumulated over the past few years to plummet. Douyin, Douban, Bilibili, and Xiaohongshu are full of videos analyzing and explaining her "Tongxue" class. The show

has been running for 6 seasons, and there have been many controversial characters. Zheng Shuang and Xu Qing in Hua Shao 2 are typical examples. Their mental state and behavior are difficult for the audience to understand, and the show crew is indispensable for this. And many artists did not come out to argue, indicating that they are happy to see this. After all, the principle of "black and red is also red" has been regarded as a norm by some people in the entertainment industry.

Amidst the recent controversy denounced Sister Zhou on the entire Internet, on October 27, a topic titled #zhouyutong starring in Taiping Year# topped the Weibo hot search list. The historical drama "The Year of Peace" produced by Huace Film and Television is the project with the largest investment for him to star in. He also partners with Bai Yu and Zhu Yawen, two powerful actors who both belong to Yang Tianzhen Yixin Entertainment Company. From this point of view, the traffic of Zhou Yutong's "Hua Shao 6" has become a key springboard for her career to soar.

In the past, Zhao Yingzi, who claimed to be "Di Mi Meng Zha", made an astonishing statement, but later, Zhang Dada, who was "disliked by thousands of people", led a live broadcast to clear the air.Meng Ziyi and Yu Shuxin, whose early reputations were at their lowest, have also made their mark with their silly and beautiful characters and high-quality ancient puppets in variety shows. The path of black and red has been verified, and it is a unique trick for variety show stars to "bounce back".

After all, everyone is used to seeing the quietness of the years, and the sudden intrusion of an "exotic beast and rare bird" will not only drive the popularity of the entire show to skyrocket, but also give the variety show Little Transparent a chance to become famous overnight. This is also the secret of Mango Variety N Generation’s long-lasting prosperity, and it has also been used by Aiyouteng in programs such as “The Birth of an Actor” and “ Infinite Beyond Class ”.

Some netizens summarized three terrible things in 2024: "eating food cooked by Huang Lei, marrying Yang Zi, and traveling with Zhou Yutong."

The teasing and ridiculing meaning is obvious, but it can be seen that young people have begun to resent and resist the frequent cross-border behaviors in reality shows.

Although the public is more interested in the "hot spots" in variety shows than boring and fake family carnivals, the sinking of entertainment is the general trend, but I don't know if this kind of "poisonous traffic" will cause the platform to lose part of the fertile ground cultivated." nourishment".

The interviewees in this article are all pseudonyms.

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