In 2000, Liu Wenkui joined the China Rural Development Foundation (hereinafter referred to as the "Rural Development Foundation"). This year is Liu Wenkui’s 24th year at the Township Foundation, and he currently serves as the executive vice chairman.
He worked diligently and intensively in the public welfare industry, introduced mature mechanisms in modern enterprises into the public welfare field, led the villagers to bring intensively cultivated agricultural products to the market, and used "blood-making" methods to help farmers, allowing them to rely on their own sweat and Work hard and win a place with dignity in the fierce market competition.
During his tenure at the Township Foundation, Liu Wenkui planned and implemented brand poverty alleviation public welfare projects such as "Good Deeds", "Backbone", "Children Accompanying Mothers", "Baimei Village Stay", "Shanpin Commune", and "Living Water Project"; He promoted the China Foundation for Poverty Alleviation to establish an industry-leading mechanism for maintaining and increasing the value of public welfare assets, and participated in the establishment of the largest social enterprise in China at the time, "Zhonghe Rural Credit Co., Ltd." Over the past two decades, he has been committed to helping the development of poor rural areas, and has successfully explored a market-oriented rural sustainable development model based on villagers' cooperatives. He has in-depth practice and thinking on farmer cooperatives, industrial poverty alleviation and social enterprises.
"We face different pain points and difficulties at different stages and in new fields, which require our team to continuously improve our professionalism." Liu Wenkui remains completely humble and puts himself very low when it comes to public welfare undertakings. "Public welfare must first 'see people', pay attention to and solve the difficulties of disadvantaged groups, and the power of public welfare will naturally be seen."
During a brief dialogue and interview with Xinjing Public Welfare, he talked about how to introduce corporate mechanisms into public welfare. field, constantly exploring and innovating, and recalling how to deal with the industry trust crisis caused by the "Guo Meimei Incident" in 2011. “Talking about these projects brings back a lot of memories for me,” he said.
Liu Wenkui, Executive Vice Chairman of China Rural Development Foundation. Photo provided by the interviewee
What is public welfare
Xinjing Public Welfare: How do you understand "public welfare"?
Liu Wenkui: Conceptually, public welfare can be understood as public interest. Charity is a kind of voluntary spirit, which comes from the heart, and only then can love continue. Public welfare is also a spirit of altruism and dedication. Do your best to help others without expecting anything in return.
When I first joined the China Rural Development Foundation, this organization was still called the China Poverty Alleviation Foundation, so I first started to understand public welfare through poverty alleviation. After arriving in impoverished mountainous areas, we found that the gap between impoverished mountainous areas and the eastern coastal areas is very large, and the lives of fellow villagers in mountainous areas are very difficult. If we can actually help them through some actions, it will be a very valuable thing.
Xinjing Charity: How to understand the theme of the 9th China Charity Day: “Advocating morality, doing charity, and promoting charity in accordance with the law”?
Liu Wenkui: These two sentences are very good. Everyone upholds virtue and does good, and as more and more people participate, society's public welfare resources and power will become larger and larger, and many social problems can be solved. If everyone participates in public welfare, society will continue to progress.
But this is not without boundaries. “Doing good according to the law” is the boundary of public welfare. Everyone's understanding of public welfare is different, and their motivations and methods are also different, which is harmless. As long as you are willing to help others and society, comply with operating standards, and abide by laws and regulations, you can do it.
Xinjing Public Welfare: What social problems is the China Rural Development Foundation committed to solving?
Liu Wenkui: At different stages, the focus of the China Rural Development Foundation is also different. Around 2000, the country's poverty alleviation campaign had not yet been completed, and a series of social problems arose in many poor areas due to resource shortages. In some places, children cannot go to school, people cannot eat, there is no housing, and basic survival conditions are very poor.
Therefore, many of our project designs at that time were designed to solve the problem of resource shortage. Build schools, donate schoolbags and buy clothes to children so that children can afford to go to school; build roads and bridges, build health centers and clinics so that villagers can afford medical treatment.Generally speaking, the biggest feature of this stage is that more investment is made in infrastructure, which solves the problem of "creating something from nothing".
As the fight against poverty comes to an end, we have begun to enter the stage of rural revitalization and have experienced the transformation and upgrading of "from having to doing well". For example, "Cheer for the Future" and "Children Accompanying Moms" seek comprehensive solutions by stimulating children's abilities by improving rural curriculum design and paying attention to the physical and mental health of left-behind children through the care of working mothers.
When it comes to rural revitalization, "rural hollowing out" and "aging" are two unavoidable problems. In many villages, people under the age of fifty or sixty are still considered strong laborers. Through continuous exploration and accumulation of experience, we have summarized a set of methods, which is to first solve the problem of fragmentation of farmers through farmers' cooperatives in the sustainable development of rural areas.
Agricultural products operated by retail investors are completely uncompetitive in the market. Nowadays, many agricultural enterprises are divided into professional fields and carry out large-scale production. Compared with enterprises, individual farmers work alone and do the entire production chain themselves. They have no chance in market competition. They can only sell agricultural products to middlemen at cheap prices for raw materials, making it difficult to earn considerable income.
Therefore, if we want to solve the problems of aging and hollowing out, we must increase the income of farmers through the development of rural industries, let those who are willing to stay and live in the countryside live with dignity, increase the attractiveness of land to young people, and alleviate the problem of young people. The situation of attrition has caused more people to return to their hometowns.
But this is very difficult, especially changing the farmers’ mindset. Small farmers who have been accustomed to working alone for many years have their own planting methods and experience accumulation, and may not necessarily follow the rules of an "outsider" cooperative. However, by establishing a community of interests, we can guide farmers to standardize and standardize production, reduce the use of pesticides and fertilizers, turn agricultural products into commodities, and better participate in market competition.
In 2017, Executive Vice Chairman Liu Wenkui visited the Shuanghe Village Demonstration Base, Pingan Town, Shulan City, Jilin Province to inspect the Daohua Fragrant Rice Project. Picture provided by interviewee
Public welfare innovation: "You can use stones from other mountains to attack jade"
Xinjing Public Welfare: Can you share some of your views on the innovation of public welfare projects in conjunction with innovative projects such as Shanpin Commune and Enriching People's Workshops?
Liu Wenkui: What I want to say most is that innovation in the public welfare industry is not as difficult as imagined. Frankly speaking, I think some innovations in the public welfare field are achieved by introducing relatively mature practices from other fields. Stones from other mountains can be used to attack jade.
For example, the modern enterprise system has existed for 400 years. It burst out with great vitality as soon as it was born, making the wealth creation in the last 400 years surpass the history of the past thousands of years. We help farmers increase their income. Ultimately, it is an economic and wealth creation issue. Since it is a wealth creation issue, why can't we use the company as a carrier to operate, integrate resources, and introduce mature corporate mechanisms into the public welfare field to solve social problems?
The innovation of our "Shanpin Commune" project is that the project implementation entity has become a social enterprise due to a public welfare institution. By establishing social enterprises, organizing farmers to establish cooperatives, setting rules and standards, and producing good products to the market, we can solve problems that are difficult to solve under the foundation mechanism.
For example, we want to help farmers in Ya'an Mingshan sell kiwi fruits, but the foundation cannot open a Taobao store because within the legal boundaries, the foundation cannot endorse the product. But because Shanpin Commune is a social enterprise, this problem can be easily solved. This is also the foundation’s experience gained through hard work over the past 20 years.
Xinjing Charity: What type of charity projects does our society need more?
Liu Wenkui: I think a good public welfare project has several elements.
First, good public welfare projects must respond to relatively large social problems that have not yet been fundamentally solved, such as the hollowing out of rural areas, the mental health problems of teenagers, etc.
Second, it can effectively solve social problems. I think a big role of public welfare organizations at present is to explore models.On the basis of in-depth research, understand the crux of social problems, design the project structure, and propose solutions.
Third, another important feature of good public welfare projects is that the project plan can be supported by social forces, which is also an objective proof of value.
Fourth, regarding the expression of public welfare projects. In the era of Internet public welfare, a fair and transparent public welfare project needs warm and caring expressions to present China's public welfare story well. Let the social problems and vulnerable groups behind public welfare projects be seen and paid attention to, and then have a chance to be solved.
Xinjing Public Welfare: What pain points and difficulties does the China Rural Development Foundation face?
Liu Wenkui: We face different difficulties at different stages. What we are facing now is that the professionalism of our team still needs to be improved. For example, we have been in the business of Shanpin Commune for 10 years, and the annual transaction volume of helping farmers is only tens of millions, but the leading anchor can sell tens of millions of goods in a day, and our scale is far from enough.
I have been doing charity work for more than 20 years, and the market-oriented track is unfamiliar to me. Many members of our team also come from the public welfare industry. We have a lot to learn about the development direction of rural industries and facing a fully competitive market. Out of trust in us, everyone puts the money in our hands, and we have the responsibility and obligation to "spend the money well." Therefore, how to continuously improve the team's market capabilities through rapid learning is still the biggest challenge we face.
Xinjing Public Welfare: How to enhance the influence and appeal of public welfare undertakings in the public mind?
Liu Wenkui: First of all, charity must "see people", pay attention to the real needs of disadvantaged groups, endure loneliness, focus and do what you should do in a down-to-earth manner, and everyone will naturally see the value and power of charity. , this is the core. If we use some specific indicators to quantify the influence of public welfare undertakings, the most essential thing is value, scale, how many social problems have been solved, and the effectiveness. These are very direct.
In 2022, Executive Vice Chairman Liu Wenkui had a dialogue with Langzhong fig farmers to learn about the fresh fig and dried fig industries. Photo provided by interviewee
“Persistence will change”
Xinjing Charity: In the current public welfare environment, what shortcomings do you think there are?
Liu Wenkui: First of all, the scale of public welfare undertakings is still relatively small, and its professionalism and influence still need to be improved. A public welfare organization is an organizational form in modern society, where a group of professional people gather various resources to solve social problems. Therefore, from this perspective, public welfare is not only a concept, but also a profession with professional thresholds.
Having worked at the China Rural Development Foundation for more than 20 years, I can feel that the public’s understanding of public welfare is improving. When I first joined the foundation, "doing charity" was a very niche concept, and the public still had some prejudices and misunderstandings about charity. For example, in the public's inherent perception, public welfare is always a matter for a few people, such as the financial support of the wealthy and entrepreneurial groups. For another example, why do full-time public welfare practitioners still receive wages? Isn’t doing public welfare “generating electricity for love”?
In recent years, the overall public welfare atmosphere in society has become better and better. Everyone also realizes that public welfare organizations need professional teams, and public welfare practitioners also need to earn a living. We should not just use "dedication", "free" and "volunteer" to "label" public welfare undertakings. Only by allowing capable professionals to devote themselves to the development of public welfare undertakings without any distractions and worries can the accumulation of knowledge be formed and the entire industry achieve a virtuous cycle.
At the same time, there are also some mixed phenomena within the industry. Therefore, laws and regulations and a complete and mature supporting mechanism must be established to punish evil and promote good.For example, how can limited resources be maximized through project design and execution to benefit more disadvantaged groups? Resources are limited. How to allocate the gathered resources to recipients, who should be given and who should not be given, who should be given first and who should be given last, requires very clear rules and logic.
Fairness, transparency and trust are the most basic requirements for public welfare organizations. Regardless of good or evil, everything must have an "echo" on the public. Only when public welfare organizations maintain information transparency and disclose in detail the use of resources, project implementation, etc. can the public understand whether the entire process is fair enough, generate trust, and then be able to link, attract, and mobilize more social forces to devote themselves to public welfare undertakings. .
Xinjing Public Welfare: In the digital age, how to better stimulate public welfare dissemination and public participation, especially the public welfare participation of the younger generation?
Liu Wenkui: The emergence of some new technologies and public welfare communication methods in the Internet has made it easier for public welfare to reach the public. This is also a great progress in the participation channel. I remember that during the Wenchuan earthquake, people who wanted to donate to the earthquake-stricken areas had to come to our foundation office to donate, or they took money to the bank and queued up to donate. At that time, there were so many people coming to our office to donate that we had to use up 4 money counting machines and we were still busy. Now, as long as you "move your fingers", you can send love on Alipay and WeChat.
The advancement of participation channels has also made everyone more enthusiastic about participating in public welfare undertakings. The concepts of "public welfare for everyone" and "public welfare for all" have gradually become a consensus. Public welfare is no longer something only those with a lot of resources can do. As long as a person has a public spirit and is willing to use his or her own strength to help others, anyone can participate. Only if everyone takes action will this society become better day by day.
Xinjing Public Welfare: What is your public welfare advocacy philosophy?
Liu Wenkui: China Rural Development Foundation has a slogan - Persistence will change!
After the Guo Meimei incident, our staff also faced great challenges. There were more and more voices of doubt and distrust. Many colleagues had doubts about the value of their work. They felt a lot of enthusiasm and pride in dedicating themselves to public welfare undertakings. Big impact.
We had a big discussion internally, and finally reached a consensus: Although the public welfare atmosphere and environment at that time were not so ideal, if we all left this industry and no one insisted on doing public welfare, we might initiate initiatives to help farmers and provide relief. The children's projects would not be able to continue and they would not receive support.
As long as they still need it, we should persevere and not be frightened by the difficulties before us. As long as we persist in doing the right things, let recipients get help, and let donors see results, prejudices and misunderstandings will be diluted or even eliminated. The road to public welfare will not be smooth sailing, but persistence will lead to change! Everything is left to time.
In 2000, Liu Wenkui joined the China Rural Development Foundation (hereinafter referred to as the "Rural Development Foundation"). This year is Liu Wenkui’s 24th year at the Township Foundation, and he currently serves as the executive vice chairman.
He worked diligently and intensively in the public welfare industry, introduced mature mechanisms in modern enterprises into the public welfare field, led the villagers to bring intensively cultivated agricultural products to the market, and used "blood-making" methods to help farmers, allowing them to rely on their own sweat and Work hard and win a place with dignity in the fierce market competition.
During his tenure at the Township Foundation, Liu Wenkui planned and implemented brand poverty alleviation public welfare projects such as "Good Deeds", "Backbone", "Children Accompanying Mothers", "Baimei Village Stay", "Shanpin Commune", and "Living Water Project"; He promoted the China Foundation for Poverty Alleviation to establish an industry-leading mechanism for maintaining and increasing the value of public welfare assets, and participated in the establishment of the largest social enterprise in China at the time, "Zhonghe Rural Credit Co., Ltd." Over the past two decades, he has been committed to helping the development of poor rural areas, and has successfully explored a market-oriented rural sustainable development model based on villagers' cooperatives. He has in-depth practice and thinking on farmer cooperatives, industrial poverty alleviation and social enterprises.
"We face different pain points and difficulties at different stages and in new fields, which require our team to continuously improve our professionalism." Liu Wenkui remains completely humble and puts himself very low when it comes to public welfare undertakings. "Public welfare must first 'see people', pay attention to and solve the difficulties of disadvantaged groups, and the power of public welfare will naturally be seen."
During a brief dialogue and interview with Xinjing Public Welfare, he talked about how to introduce corporate mechanisms into public welfare. field, constantly exploring and innovating, and recalling how to deal with the industry trust crisis caused by the "Guo Meimei Incident" in 2011. “Talking about these projects brings back a lot of memories for me,” he said.
Liu Wenkui, Executive Vice Chairman of China Rural Development Foundation. Photo provided by the interviewee
What is public welfare
Xinjing Public Welfare: How do you understand "public welfare"?
Liu Wenkui: Conceptually, public welfare can be understood as public interest. Charity is a kind of voluntary spirit, which comes from the heart, and only then can love continue. Public welfare is also a spirit of altruism and dedication. Do your best to help others without expecting anything in return.
When I first joined the China Rural Development Foundation, this organization was still called the China Poverty Alleviation Foundation, so I first started to understand public welfare through poverty alleviation. After arriving in impoverished mountainous areas, we found that the gap between impoverished mountainous areas and the eastern coastal areas is very large, and the lives of fellow villagers in mountainous areas are very difficult. If we can actually help them through some actions, it will be a very valuable thing.
Xinjing Charity: How to understand the theme of the 9th China Charity Day: “Advocating morality, doing charity, and promoting charity in accordance with the law”?
Liu Wenkui: These two sentences are very good. Everyone upholds virtue and does good, and as more and more people participate, society's public welfare resources and power will become larger and larger, and many social problems can be solved. If everyone participates in public welfare, society will continue to progress.
But this is not without boundaries. “Doing good according to the law” is the boundary of public welfare. Everyone's understanding of public welfare is different, and their motivations and methods are also different, which is harmless. As long as you are willing to help others and society, comply with operating standards, and abide by laws and regulations, you can do it.
Xinjing Public Welfare: What social problems is the China Rural Development Foundation committed to solving?
Liu Wenkui: At different stages, the focus of the China Rural Development Foundation is also different. Around 2000, the country's poverty alleviation campaign had not yet been completed, and a series of social problems arose in many poor areas due to resource shortages. In some places, children cannot go to school, people cannot eat, there is no housing, and basic survival conditions are very poor.
Therefore, many of our project designs at that time were designed to solve the problem of resource shortage. Build schools, donate schoolbags and buy clothes to children so that children can afford to go to school; build roads and bridges, build health centers and clinics so that villagers can afford medical treatment.Generally speaking, the biggest feature of this stage is that more investment is made in infrastructure, which solves the problem of "creating something from nothing".
As the fight against poverty comes to an end, we have begun to enter the stage of rural revitalization and have experienced the transformation and upgrading of "from having to doing well". For example, "Cheer for the Future" and "Children Accompanying Moms" seek comprehensive solutions by stimulating children's abilities by improving rural curriculum design and paying attention to the physical and mental health of left-behind children through the care of working mothers.
When it comes to rural revitalization, "rural hollowing out" and "aging" are two unavoidable problems. In many villages, people under the age of fifty or sixty are still considered strong laborers. Through continuous exploration and accumulation of experience, we have summarized a set of methods, which is to first solve the problem of fragmentation of farmers through farmers' cooperatives in the sustainable development of rural areas.
Agricultural products operated by retail investors are completely uncompetitive in the market. Nowadays, many agricultural enterprises are divided into professional fields and carry out large-scale production. Compared with enterprises, individual farmers work alone and do the entire production chain themselves. They have no chance in market competition. They can only sell agricultural products to middlemen at cheap prices for raw materials, making it difficult to earn considerable income.
Therefore, if we want to solve the problems of aging and hollowing out, we must increase the income of farmers through the development of rural industries, let those who are willing to stay and live in the countryside live with dignity, increase the attractiveness of land to young people, and alleviate the problem of young people. The situation of attrition has caused more people to return to their hometowns.
But this is very difficult, especially changing the farmers’ mindset. Small farmers who have been accustomed to working alone for many years have their own planting methods and experience accumulation, and may not necessarily follow the rules of an "outsider" cooperative. However, by establishing a community of interests, we can guide farmers to standardize and standardize production, reduce the use of pesticides and fertilizers, turn agricultural products into commodities, and better participate in market competition.
In 2017, Executive Vice Chairman Liu Wenkui visited the Shuanghe Village Demonstration Base, Pingan Town, Shulan City, Jilin Province to inspect the Daohua Fragrant Rice Project. Picture provided by interviewee
Public welfare innovation: "You can use stones from other mountains to attack jade"
Xinjing Public Welfare: Can you share some of your views on the innovation of public welfare projects in conjunction with innovative projects such as Shanpin Commune and Enriching People's Workshops?
Liu Wenkui: What I want to say most is that innovation in the public welfare industry is not as difficult as imagined. Frankly speaking, I think some innovations in the public welfare field are achieved by introducing relatively mature practices from other fields. Stones from other mountains can be used to attack jade.
For example, the modern enterprise system has existed for 400 years. It burst out with great vitality as soon as it was born, making the wealth creation in the last 400 years surpass the history of the past thousands of years. We help farmers increase their income. Ultimately, it is an economic and wealth creation issue. Since it is a wealth creation issue, why can't we use the company as a carrier to operate, integrate resources, and introduce mature corporate mechanisms into the public welfare field to solve social problems?
The innovation of our "Shanpin Commune" project is that the project implementation entity has become a social enterprise due to a public welfare institution. By establishing social enterprises, organizing farmers to establish cooperatives, setting rules and standards, and producing good products to the market, we can solve problems that are difficult to solve under the foundation mechanism.
For example, we want to help farmers in Ya'an Mingshan sell kiwi fruits, but the foundation cannot open a Taobao store because within the legal boundaries, the foundation cannot endorse the product. But because Shanpin Commune is a social enterprise, this problem can be easily solved. This is also the foundation’s experience gained through hard work over the past 20 years.
Xinjing Charity: What type of charity projects does our society need more?
Liu Wenkui: I think a good public welfare project has several elements.
First, good public welfare projects must respond to relatively large social problems that have not yet been fundamentally solved, such as the hollowing out of rural areas, the mental health problems of teenagers, etc.
Second, it can effectively solve social problems. I think a big role of public welfare organizations at present is to explore models.On the basis of in-depth research, understand the crux of social problems, design the project structure, and propose solutions.
Third, another important feature of good public welfare projects is that the project plan can be supported by social forces, which is also an objective proof of value.
Fourth, regarding the expression of public welfare projects. In the era of Internet public welfare, a fair and transparent public welfare project needs warm and caring expressions to present China's public welfare story well. Let the social problems and vulnerable groups behind public welfare projects be seen and paid attention to, and then have a chance to be solved.
Xinjing Public Welfare: What pain points and difficulties does the China Rural Development Foundation face?
Liu Wenkui: We face different difficulties at different stages. What we are facing now is that the professionalism of our team still needs to be improved. For example, we have been in the business of Shanpin Commune for 10 years, and the annual transaction volume of helping farmers is only tens of millions, but the leading anchor can sell tens of millions of goods in a day, and our scale is far from enough.
I have been doing charity work for more than 20 years, and the market-oriented track is unfamiliar to me. Many members of our team also come from the public welfare industry. We have a lot to learn about the development direction of rural industries and facing a fully competitive market. Out of trust in us, everyone puts the money in our hands, and we have the responsibility and obligation to "spend the money well." Therefore, how to continuously improve the team's market capabilities through rapid learning is still the biggest challenge we face.
Xinjing Public Welfare: How to enhance the influence and appeal of public welfare undertakings in the public mind?
Liu Wenkui: First of all, charity must "see people", pay attention to the real needs of disadvantaged groups, endure loneliness, focus and do what you should do in a down-to-earth manner, and everyone will naturally see the value and power of charity. , this is the core. If we use some specific indicators to quantify the influence of public welfare undertakings, the most essential thing is value, scale, how many social problems have been solved, and the effectiveness. These are very direct.
In 2022, Executive Vice Chairman Liu Wenkui had a dialogue with Langzhong fig farmers to learn about the fresh fig and dried fig industries. Photo provided by interviewee
“Persistence will change”
Xinjing Charity: In the current public welfare environment, what shortcomings do you think there are?
Liu Wenkui: First of all, the scale of public welfare undertakings is still relatively small, and its professionalism and influence still need to be improved. A public welfare organization is an organizational form in modern society, where a group of professional people gather various resources to solve social problems. Therefore, from this perspective, public welfare is not only a concept, but also a profession with professional thresholds.
Having worked at the China Rural Development Foundation for more than 20 years, I can feel that the public’s understanding of public welfare is improving. When I first joined the foundation, "doing charity" was a very niche concept, and the public still had some prejudices and misunderstandings about charity. For example, in the public's inherent perception, public welfare is always a matter for a few people, such as the financial support of the wealthy and entrepreneurial groups. For another example, why do full-time public welfare practitioners still receive wages? Isn’t doing public welfare “generating electricity for love”?
In recent years, the overall public welfare atmosphere in society has become better and better. Everyone also realizes that public welfare organizations need professional teams, and public welfare practitioners also need to earn a living. We should not just use "dedication", "free" and "volunteer" to "label" public welfare undertakings. Only by allowing capable professionals to devote themselves to the development of public welfare undertakings without any distractions and worries can the accumulation of knowledge be formed and the entire industry achieve a virtuous cycle.
At the same time, there are also some mixed phenomena within the industry. Therefore, laws and regulations and a complete and mature supporting mechanism must be established to punish evil and promote good.For example, how can limited resources be maximized through project design and execution to benefit more disadvantaged groups? Resources are limited. How to allocate the gathered resources to recipients, who should be given and who should not be given, who should be given first and who should be given last, requires very clear rules and logic.
Fairness, transparency and trust are the most basic requirements for public welfare organizations. Regardless of good or evil, everything must have an "echo" on the public. Only when public welfare organizations maintain information transparency and disclose in detail the use of resources, project implementation, etc. can the public understand whether the entire process is fair enough, generate trust, and then be able to link, attract, and mobilize more social forces to devote themselves to public welfare undertakings. .
Xinjing Public Welfare: In the digital age, how to better stimulate public welfare dissemination and public participation, especially the public welfare participation of the younger generation?
Liu Wenkui: The emergence of some new technologies and public welfare communication methods in the Internet has made it easier for public welfare to reach the public. This is also a great progress in the participation channel. I remember that during the Wenchuan earthquake, people who wanted to donate to the earthquake-stricken areas had to come to our foundation office to donate, or they took money to the bank and queued up to donate. At that time, there were so many people coming to our office to donate that we had to use up 4 money counting machines and we were still busy. Now, as long as you "move your fingers", you can send love on Alipay and WeChat.
The advancement of participation channels has also made everyone more enthusiastic about participating in public welfare undertakings. The concepts of "public welfare for everyone" and "public welfare for all" have gradually become a consensus. Public welfare is no longer something only those with a lot of resources can do. As long as a person has a public spirit and is willing to use his or her own strength to help others, anyone can participate. Only if everyone takes action will this society become better day by day.
Xinjing Public Welfare: What is your public welfare advocacy philosophy?
Liu Wenkui: China Rural Development Foundation has a slogan - Persistence will change!
After the Guo Meimei incident, our staff also faced great challenges. There were more and more voices of doubt and distrust. Many colleagues had doubts about the value of their work. They felt a lot of enthusiasm and pride in dedicating themselves to public welfare undertakings. Big impact.
We had a big discussion internally, and finally reached a consensus: Although the public welfare atmosphere and environment at that time were not so ideal, if we all left this industry and no one insisted on doing public welfare, we might initiate initiatives to help farmers and provide relief. The children's projects would not be able to continue and they would not receive support.
As long as they still need it, we should persevere and not be frightened by the difficulties before us. As long as we persist in doing the right things, let recipients get help, and let donors see results, prejudices and misunderstandings will be diluted or even eliminated. The road to public welfare will not be smooth sailing, but persistence will lead to change! Everything is left to time.
Beijing News reporter Qin Bing
Editor Yang Hai proofread by Liu Jun
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