On November 2, in response to the recent question about whether Hefei Sanyang Network Technology Co., Ltd. (hereinafter referred to as "Three Yang Company") has paid the fine, Hefei Municipal Market Supervision and Administration Bureau 12315 hotline operator stated that Sanyang Company has After the penalty decision is served, the fine and forfeiture must be paid in full. Previously, the Hefei City Joint Investigation Team issued a situation report on September 26, saying that on September 19, Hefei City established a joint investigation team to investigate the relevant problems in the live broadcast of Three Sheep Company that were recently reported on the Internet.
The notice pointed out that in accordance with the "Administrative Penalty Law", "Anti-Unfair Competition Law" and other relevant regulations, it is planned to decide to confiscate illegal gains and fine a total of 68.9491 million yuan against Sanyang Company. In response to related problems in the live broadcast of goods by Sanguang Sheep Company, the company was ordered to suspend operations within a time limit for rectification and bear relevant legal responsibilities. For units and relevant personnel who neglect their duties during the work process, the disciplinary inspection and supervision departments will open a case for investigation and deal with them seriously in accordance with laws and regulations.
Subsequently, Three Sheep Company issued a statement apologizing for the company’s recent false propaganda and misleading consumers in live broadcasts. The company stated that it will fully accept the investigation opinions and punishment results of the joint investigation team, and is willing to assume relevant legal responsibilities; it will comprehensively carry out comprehensive investigations in accordance with the "Consumer Rights Protection Law of the People's Republic of China", "Internet Anchor Code of Conduct" and other relevant laws and regulations. The company has internal rectification, operates in accordance with the law, and effectively protects the legitimate rights and interests of consumers.
On September 26, the Douyin E-commerce Security Center also issued an announcement stating that in order to promote a clean and upright community atmosphere and protect the legitimate rights and interests of consumers and a good shopping experience, in accordance with relevant laws and regulations and the "Douyin E-commerce Creator Management General Provisions", the platform punished the "Three Sheep". Since September 21, the platform has suspended the broadcast of the "Three Sheep" accounts, and will further urge them to actively rectify and properly resolve the after-sales compensation issues for relevant consumers.
It is worth mentioning that it is reported that the well-known anchor "Zui Ge" under Three Sheep Company has made an appointment for a live broadcast at 9 pm on November 3. Zui Ge currently has 9.608 million fans, which will also be his first broadcast since 9 It will be broadcast for the first time since March 12. 's account information has the "mcn three sheep" logo. Three Sheep Company customer service said that it has not yet received relevant notifications about the launch of the live broadcast.
According to Red Star News, reporters learned from authoritative channels that the reason why the "Zui Ge" account showed an interface for live broadcast reservations on November 3 was because the account had previously automatically set up live broadcast applications on Wednesdays, Fridays, and Sundays every week, which was not artificial. Live broadcast reservation set.
In addition to the "Zui Ge" account, Red Star News reporters also noticed that the information of many accounts including "Three Sheep Network", the well-known anchor "Seven Bosses", and "Zhuo Shilin" have "mcn三者" The anchors with the "Sheep" logo and even the three big sheep V accounts such as "Crazy Little Yang Ge" have no live broadcast reservations.
In this regard, the Red Star News reporter asked the Douyin customer service of the above multiple accounts, and they all responded that "Customer service has not received relevant notifications yet." The reporter learned from authoritative channels that although the fine has been paid, Three Sheep The company is still undergoing rectification. A person familiar with said: "Because we were previously required to suspend operations for rectification, we still need to wait for notification whether to resume operations."
Previously, two anchors of Three Sheep, "Chaoge Digital" and "Xiaoyu Women's Wear", were suspended. One and a half months later, the live broadcasts resumed one after another. Both and concealed the "mcn three sheep" logo, and multiple accounts certified as "mcn three sheep" forwarded their live broadcast slice videos.
According to the operator of the 12315 hotline of the Hefei Municipal Administration for Market Regulation, “After paying the fine, the relevant departments will still strengthen supervision of the Three Sheep Company. On November 2, in response to the recent question about whether Hefei Sanyang Network Technology Co., Ltd. (hereinafter referred to as "Three Yang Company") has paid the fine, Hefei Municipal Market Supervision and Administration Bureau 12315 hotline operator stated that Sanyang Company has After the penalty decision is served, the fine and forfeiture must be paid in full. Previously, the Hefei City Joint Investigation Team issued a situation report on September 26, saying that on September 19, Hefei City established a joint investigation team to investigate the relevant problems in the live broadcast of Three Sheep Company that were recently reported on the Internet. The notice pointed out that in accordance with the "Administrative Penalty Law", "Anti-Unfair Competition Law" and other relevant regulations, it is planned to decide to confiscate illegal gains and fine a total of 68.9491 million yuan against Sanyang Company. In response to related problems in the live broadcast of goods by Sanguang Sheep Company, the company was ordered to suspend operations within a time limit for rectification and bear relevant legal responsibilities. For units and relevant personnel who neglect their duties during the work process, the disciplinary inspection and supervision departments will open a case for investigation and deal with them seriously in accordance with laws and regulations. Subsequently, Three Sheep Company issued a statement apologizing for the company’s recent false propaganda and misleading consumers in live broadcasts. The company stated that it will fully accept the investigation opinions and punishment results of the joint investigation team, and is willing to assume relevant legal responsibilities; it will comprehensively carry out comprehensive investigations in accordance with the "Consumer Rights Protection Law of the People's Republic of China", "Internet Anchor Code of Conduct" and other relevant laws and regulations. The company has internal rectification, operates in accordance with the law, and effectively protects the legitimate rights and interests of consumers. On September 26, the Douyin E-commerce Security Center also issued an announcement stating that in order to promote a clean and upright community atmosphere and protect the legitimate rights and interests of consumers and a good shopping experience, in accordance with relevant laws and regulations and the "Douyin E-commerce Creator Management General Provisions", the platform punished the "Three Sheep". Since September 21, the platform has suspended the broadcast of the "Three Sheep" accounts, and will further urge them to actively rectify and properly resolve the after-sales compensation issues for relevant consumers. It is worth mentioning that according to reports, the well-known anchor "Zui Ge" of Three Sheep Company has made an appointment for a live broadcast at 9 pm on November 3. The current number of fans of Brother Zui is 9.608 million. This will also be his first broadcast since September 12. There is a "mcn three sheep" logo in his account information. The customer service of Three Sheep Company said that it has not been received yet. Notifications related to the start of the live broadcast. According to Red Star News, reporters learned from authoritative channels that the reason why the "Zui Ge" account showed an interface for live broadcast reservations on November 3 was because the account had previously automatically set up live broadcast applications on Wednesdays, Fridays, and Sundays every week, which was not artificial. Live broadcast reservation set. In addition to the "Zui Ge" account, Red Star News reporters also noticed that the information of many accounts including "Three Sheep Network", the well-known anchor "Seven Bosses", and "Zhuo Shilin" have "mcn三者" The anchors with the "Sheep" logo and even the three big sheep V accounts such as "Crazy Little Yang Ge" have no live broadcast reservations. In this regard, the Red Star News reporter asked the Douyin customer service of the above multiple accounts, and they all responded that "Customer service has not received relevant notifications yet." The reporter learned from authoritative channels that although the fine has been paid, Three Sheep The company is still undergoing rectification. A person familiar with said: "Because we were previously required to suspend operations for rectification, we still need to wait for notification whether to resume operations." Previously, two anchors of Three Sheep, "Chaoge Digital" and "Xiaoyu Women's Wear", were suspended. One and a half months later, the live broadcasts resumed one after another. Both and concealed the "mcn three sheep" logo, and multiple accounts certified as "mcn three sheep" forwarded their live broadcast slice videos. According to the operator of the 12315 hotline of the Hefei Municipal Administration for Market Regulation, “After paying the fine, the relevant departments will still strengthen supervision of the Three Sheep Company." editor | Chen Keming Yi Qijiang proofreading | Wang Yuelong Daily economic news comprehensive from Securities Times, Dahe News, Red Star News, public news, etc. Daily Economic News
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