On October 30, the first original musical with realistic themes about China's manufacturing industry, "The Tide in the East," had its grand premiere at the Shenzhen Poly Theater. This performance not only attracted the attention of many musical theater lovers, but also attracted widespread attention from industry insiders. More than 1,400 viewers were able to observe the glorious history of changes in China's manufacturing industry over the past 40 years at close range and witness the "Rising Tide in the East" of global industrial development. ", I was deeply moved by the wonderful plot and superb performance. As the first musical to show the glorious journey of China's modern enterprises from a difficult start to standing at the center of the world stage since the reform and opening up, "The Tide in the East" is based on Haier's 40-year entrepreneurial story and aims to pay tribute to those who have always upheld the spirit of innovation and struggle and are constantly improving. I would like to express my high respect to the strong national enterprise.
[Fascinating plot: a must-see masterpiece to promote a successful premiere]
On the night of the performance, the Shenzhen Poly Theater was newly decorated. There were multiple check-in interactive areas in the theater hall. One of them, a time corridor showing the 40-year development history of Haier, was particularly attractive. It attracted people's attention and attracted many spectators to stop to admire and take photos. A variety of interactive mini-games were also set up on site. Participants had the opportunity to win fan meeting benefits and official peripheral souvenirs such as laser bags, ticket holders, actor posters, etc., bringing surprises to lucky viewers.
After the performance started, more than 1,400 seats in the theater were packed. As the curtain slowly opened, "Whoever has problems will smash the refrigerator for me", "We must be in line with international standards", "There are no successful companies." , only enterprises of the times” “I see the wave coming from the east” ...The plot unfolds in sequence, from winning China's first home appliance quality gold medal, to refusing to be acquired by a foreign brand, taking the first step to create a brand overseas, and then becoming the world's leading IoT ecological brand, Haier people use faith, Innovation and struggle turn "impossible" into "possible" and shoulder the mission to become the "first" in China's innovation. On the stage, the actors used their superb acting skills and soulful singing to portray each character vividly, winning applause from the audience.
After the performance, the audience applauded for a long time. Everyone was still impressed. This was a deeply shocking musical. It not only gave them a deeper understanding of the development of China's manufacturing industry, but also made them feel proud of Chinese companies like Haier that are striving to become the center of the global stage.
Huang Jun, executive vice president of the Shenzhen Retail Commerce Industry Association, who watched the drama on the spot, said, ""The Rise of the East" shows the reform and opening up of domestic industry and the creation of Chinese brands, which is particularly touching. Under such historical conditions, smashing the refrigerator , going overseas to create a brand are all very touching. After the performance that night, Gao Yang, Yu Yueyue, Ju Hongchuan, Yan Xujia, Cai Peng, Sun Kang, Li Xiang, Dong Zhiyong and other leading actors came to the audience. , interacted with fans and guests at the scene, and signed autographs.
[Refreshing interpretation: innovative themes resonate with all walks of life]
"The Tide in the East" is jointly produced by China Oriental Entertainment Group and Haier Group. It is based on Haier's 40-year entrepreneurial story and uses the perspectives of several generations to delicately depict this story. The hardships and glory of a modern Chinese enterprise that has grown step by step from an insolvent collective small factory into a world-leading global brand.
As an important breakthrough in the field of Chinese musicals, "The Tide in the East" has set a precedent for companies to create large-scale original musicals across borders. The play brings together "the first groundbreaking theme depicting the history of the struggle of a national enterprise", "a blockbuster production of the Guozitou Academy", "created with the efforts of a top creative team", "a blend of time and space to interpret the changes of forty years", "super luxurious" The six major highlights of the show include "starring cast members" and "the melody that travels through the eras resonates with people's hearts". It artistically reproduces the rise and glory of China's manufacturing industry.
Relying on the national-level theater group China Oriental Performing Arts Group and a top creative team in the industry, "The Rise of the East" has achieved innovation and breakthroughs in the design and presentation of the story.Director Zhang Xuanhao said: ""The Tide in the East" is not only a musical that tells the story of Haier, but also an artistic work that reflects the struggling spirit of China's manufacturing industry. We hope that through this drama, more people will understand Haier , understand the hardships and glory of China's manufacturing industry, and at the same time inspire more people to work hard to realize the Chinese dream of the great rejuvenation of the Chinese nation. "
At the level of content creation, the creative team has retained the public's recognition of the Haier brand and its user-first philosophy. The sense of familiarity subtly reveals the mystery of Haier’s little-known innovation details in its entrepreneurial history and today’s huge ecological layout.
In terms of plot narrative, "The Rising East" takes time as the axis, carefully connects multiple chapters, and details historical events and character stories. The play brings together a powerful cast including Gao Yang, Zhao Chaofan, Zhou Mohan, Yu Yueyue, Xu Mengdi, Zhang Xixin, Ju Hongchuan, Zhao Yanbo, Yan Xujia, Zhang Teng, Wen Yechen, etc., through their respective roles His deep understanding and superb acting skills lead the audience to experience the dreams and perseverance of the characters in the play immersively.
Actor Gao Yang, who plays the protagonist Lin Shen, said that innovation is not about thinking forever and divergently, but about breaking yourself and having the courage to try new methods and paths. He believes that the role of Lin Shen not only represents the innovative spirit of Haier Group, but also symbolizes everyone who bravely pursues their dreams in the changing times. During the performance, Gao Yang constantly challenged himself and strived to perfectly present Lin Shen's tenacity and wisdom to the audience.
In terms of stage design, the play combines stage design technologies such as conveyor belts, turntables, ice screens, and holographic images to break the boundaries of the traditional stage and make the audience feel as if they have experienced every important moment in the Haier Group's magnificent development history. The 26 pieces of original music, led by gold medal music producer Tan Xuan , integrate the music and elements that young people like today, making the entire musical closer to the pulse of the times.
""The Tide in the East" is the first play in the field of musicals that focuses its artistic perspective on modern industrial themes. Through cross-border cooperation, it not only enriches the art form, but also brings more novel artistic experiences and commercial value to the audience. New themes and new forms have made positive contributions to promoting the development of Chinese musicals and enhancing the public's understanding and recognition of the growth process of Chinese enterprises. It can be regarded as an important practice to strengthen national self-confidence.
Cao Xin, General Manager of Strategy of Phoenix Network, said after watching the play, “It is refreshing to express the development history of a company through the form of a musical. Haier’s 40-year journey of entrepreneurship and brand creation is exciting and moving, and one can especially feel the Chinese brand. It’s not easy to go overseas for innovation and entrepreneurship.” He believes that Haier has grown from a small company to one of the world’s top companies today, and there are definitely more stories worth exploring.
[The prototype of the rising tide in the east: portraits of struggling groups painting the glory of the times]
Since the reform and opening up, a number of internationally competitive and influential enterprises have emerged in China. As one of the leaders, Haier started from a small collective factory in Qingdao. After 40 years of ups and downs, it has grown into a world-leading ecological brand and has achieved remarkable results in technological innovation, global brand creation, and ecological layout.
Behind the entrepreneurial innovation, Haier Group has always focused on "people" over the past 40 years, with the mission of "maximizing human value", guiding employees to continuously break through themselves and pursue excellence. The characters in "The Tide Rising in the East" either break the waves or swim upstream. Their struggles and mental journeys are a true reflection of Haier people's courage to take responsibility and dare to innovate. The collective efforts of individuals have driven the Haier Group to transform from a small factory into a global giant step by step. This not only profoundly reflects the intertwining of social changes and individual destiny since China's reform and opening up, but also serves as the foundation for hundreds of millions of persevering and enterprising Chinese people. Portrait.
Today, Haier continues to focus on the real economy and deploys three major sectors: smart living, big health and industrial Internet. With the help of artificial intelligence , big data, cloud computing and other technological capabilities, it has already crossed the boundaries of the traditional home appliance industry and is in the smart home industry. Frontier fields such as home furnishing, industrial Internet, big health, smart cities, and green energy have incubated many innovative companies and brands such as Triwing Bird, Kaos, Hainayun, Yingkang Lifespan, Cataichi, and Nahui, providing services to various industries. Various industries have brought efficient and modern solutions, showing strong vitality and competitiveness in the competition in domestic and foreign markets.
With its contemporary, artistic and international fusion, "The Rising East" gives new themes deeper vitality and appeal, telling the world a moving story about dreams, struggle and transcendence, and profoundly demonstrates the values represented by Haier unlimited possibilities for Chinese enterprises. This musical tells the story of the innovative development of Chinese enterprises represented by Haier in the context of the times. It is the epitome of the innovative and striving spirit of the Chinese nation, and is also a portrayal of the Chinese people's spirit of striving to improve themselves.
It is reported that after the musical "The Tide in the East" premieres in Shenzhen, it will also go to Changsha, Xi'an, Chengdu, Beijing, Qingdao and other cities to start a national tour in the future, bringing wonderful performances to more audiences and delivering The fighting spirit and innovative power of Chinese enterprises.
——end——
Welcome to follow [Chinese Business Taolue], get to know the famous figures, and read the legend of Taolue.
On October 30, the first original musical with realistic themes about China's manufacturing industry, "The Tide in the East," had its grand premiere at the Shenzhen Poly Theater. This performance not only attracted the attention of many musical theater lovers, but also attracted widespread attention from industry insiders. More than 1,400 viewers were able to observe the glorious history of changes in China's manufacturing industry over the past 40 years at close range and witness the "Rising Tide in the East" of global industrial development. ", I was deeply moved by the wonderful plot and superb performance. As the first musical to show the glorious journey of China's modern enterprises from a difficult start to standing at the center of the world stage since the reform and opening up, "The Tide in the East" is based on Haier's 40-year entrepreneurial story and aims to pay tribute to those who have always upheld the spirit of innovation and struggle and are constantly improving. I would like to express my high respect to the strong national enterprise.
[Fascinating plot: a must-see masterpiece to promote a successful premiere]
On the night of the performance, the Shenzhen Poly Theater was newly decorated. There were multiple check-in interactive areas in the theater hall. One of them, a time corridor showing the 40-year development history of Haier, was particularly attractive. It attracted people's attention and attracted many spectators to stop to admire and take photos. A variety of interactive mini-games were also set up on site. Participants had the opportunity to win fan meeting benefits and official peripheral souvenirs such as laser bags, ticket holders, actor posters, etc., bringing surprises to lucky viewers.
After the performance started, more than 1,400 seats in the theater were packed. As the curtain slowly opened, "Whoever has problems will smash the refrigerator for me", "We must be in line with international standards", "There are no successful companies." , only enterprises of the times" "I see the wave coming from the east"... The plot unfolds in sequence, from winning China's first home appliance quality gold medal, to refusing to be acquired by a foreign brand, taking the first step to create a brand overseas, and then becoming The world's leading IoT ecological brand, Haier people use belief, innovation and struggle to turn "impossible" into "possible", and shoulder the mission to become the "first" in China's innovation. On the stage, the actors used their superb acting skills and soulful singing to portray each character vividly, winning applause from the audience.
After the performance, the audience applauded for a long time. Everyone was still impressed. This was a deeply shocking musical. It not only gave them a deeper understanding of the development of China's manufacturing industry, but also made them feel proud of Chinese companies like Haier that are striving to become the center of the global stage.
Huang Jun, executive vice president of the Shenzhen Retail Commerce Industry Association, who watched the drama on the spot, said, ""The Rise of the East" shows the reform and opening up of domestic industry and the creation of Chinese brands, which is particularly touching. Under such historical conditions, smashing the refrigerator , going overseas to create a brand are all very touching, and even more shocking.”
After the performance that night, Gao Yang, Yu Yueyue, Ju Hongchuan, Yan Xujia, Cai Peng, Sun Kang, Li Xiang, Dong Zhiyong. The leading actors also came to the audience to interact with the fans and guests and sign autographs.
[Refreshing interpretation: innovative themes resonate with all walks of life]
"The Tide in the East" is jointly produced by China Oriental Entertainment Group and Haier Group. It is based on Haier's 40-year entrepreneurial story and uses the perspectives of several generations to delicately depict this story. The hardships and glory of a modern Chinese enterprise that has grown step by step from an insolvent collective small factory into a world-leading global brand.
As an important breakthrough in the field of Chinese musicals, "The Tide in the East" has set a precedent for companies to create large-scale original musicals across borders. The play brings together "the first groundbreaking theme depicting the history of the struggle of a national enterprise", "a blockbuster production of the Guozitou Academy", "created with the efforts of a top creative team", "a blend of time and space to interpret the changes of forty years", "super luxurious" The six major highlights of the show include "starring cast members" and "the melody that travels through the eras resonates with people's hearts". It artistically reproduces the rise and glory of China's manufacturing industry.
Relying on the national-level theater group China Oriental Performing Arts Group and a top creative team in the industry, "The Rise of the East" has achieved innovation and breakthroughs in the design and presentation of the story.Director Zhang Xuanhao said: ""The Tide in the East" is not only a musical that tells the story of Haier, but also an artistic work that reflects the struggling spirit of China's manufacturing industry. We hope that through this drama, more people will understand Haier , understand the hardships and glory of China's manufacturing industry, and at the same time inspire more people to work hard to realize the Chinese dream of the great rejuvenation of the Chinese nation. "
At the level of content creation, the creative team has retained the public's recognition of the Haier brand and its user-first philosophy. The sense of familiarity subtly reveals the mystery of Haier’s little-known innovation details in its entrepreneurial history and today’s huge ecological layout.
In terms of plot narrative, "The Rising East" takes time as the axis, carefully connects multiple chapters, and details historical events and character stories. The play brings together a powerful cast including Gao Yang, Zhao Chaofan, Zhou Mohan, Yu Yueyue, Xu Mengdi, Zhang Xixin, Ju Hongchuan, Zhao Yanbo, Yan Xujia, Zhang Teng, Wen Yechen, etc., through their respective roles His deep understanding and superb acting skills lead the audience to experience the dreams and perseverance of the characters in the play immersively.
Actor Gao Yang, who plays the protagonist Lin Shen, said that innovation is not about thinking forever and divergently, but about breaking yourself and having the courage to try new methods and paths. He believes that the role of Lin Shen not only represents the innovative spirit of Haier Group, but also symbolizes everyone who bravely pursues their dreams in the changing times. During the performance, Gao Yang constantly challenged himself and strived to perfectly present Lin Shen's tenacity and wisdom to the audience.
In terms of stage design, the play combines stage design technologies such as conveyor belts, turntables, ice screens, and holographic images to break the boundaries of the traditional stage and make the audience feel as if they have experienced every important moment in the Haier Group's magnificent development history. The 26 pieces of original music, led by gold medal music producer Tan Xuan , integrate the music and elements that young people like today, making the entire musical closer to the pulse of the times.
""The Tide in the East" is the first play in the field of musicals that focuses its artistic perspective on modern industrial themes. Through cross-border cooperation, it not only enriches the art form, but also brings more novel artistic experiences and commercial value to the audience. New themes and new forms have made positive contributions to promoting the development of Chinese musicals and enhancing the public's understanding and recognition of the growth process of Chinese enterprises. It can be regarded as an important practice to strengthen national self-confidence.
Cao Xin, General Manager of Strategy of Phoenix Network, said after watching the play, “It is refreshing to express the development history of a company through the form of a musical. Haier’s 40-year journey of entrepreneurship and brand creation is exciting and moving, and one can especially feel the Chinese brand. It’s not easy to go overseas for innovation and entrepreneurship.” He believes that Haier has grown from a small company to one of the world’s top companies today, and there are definitely more stories worth exploring.
[The prototype of the rising tide in the east: portraits of struggling groups painting the glory of the times]
Since the reform and opening up, a number of internationally competitive and influential enterprises have emerged in China. As one of the leaders, Haier started from a small collective factory in Qingdao. After 40 years of ups and downs, it has grown into a world-leading ecological brand and has achieved remarkable results in technological innovation, global brand creation, and ecological layout.
Behind the entrepreneurial innovation, Haier Group has always focused on "people" over the past 40 years, with the mission of "maximizing human value", guiding employees to continuously break through themselves and pursue excellence. The characters in "The Tide Rising in the East" either break the waves or swim upstream. Their struggles and mental journeys are a true reflection of Haier people's courage to take responsibility and dare to innovate. The collective efforts of individuals have driven the Haier Group to transform from a small factory into a global giant step by step. This not only profoundly reflects the intertwining of social changes and individual destiny since China's reform and opening up, but also serves as the foundation for hundreds of millions of persevering and enterprising Chinese people. Portrait.
Today, Haier continues to focus on the real economy and deploys three major sectors: smart living, big health and industrial Internet. With the help of artificial intelligence , big data, cloud computing and other technological capabilities, it has already crossed the boundaries of the traditional home appliance industry and is in the smart home industry. Frontier fields such as home furnishing, industrial Internet, big health, smart cities, and green energy have incubated many innovative companies and brands such as Triwing Bird, Kaos, Hainayun, Yingkang Lifespan, Cataichi, and Nahui, providing services to various industries. Various industries have brought efficient and modern solutions, showing strong vitality and competitiveness in the competition in domestic and foreign markets.
With its contemporary, artistic and international fusion, "The Rising East" gives new themes deeper vitality and appeal, telling the world a moving story about dreams, struggle and transcendence, and profoundly demonstrates the values represented by Haier unlimited possibilities for Chinese enterprises. This musical tells the story of the innovative development of Chinese enterprises represented by Haier in the context of the times. It is the epitome of the innovative and striving spirit of the Chinese nation, and is also a portrayal of the Chinese people's spirit of striving to improve themselves.
It is reported that after the musical "The Tide in the East" premieres in Shenzhen, it will also go to Changsha, Xi'an, Chengdu, Beijing, Qingdao and other cities to start a national tour in the future, bringing wonderful performances to more audiences and delivering The fighting spirit and innovative power of Chinese enterprises.
——end——
Welcome to follow [Chinese Business Taolue], get to know the famous figures, and read the legend of Taolue.
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