"Opening up to the outside world is my country's basic national policy and cannot be shaken at any time." As the world's first national expo with the theme of imports, the China International Import Expo (hereinafter referred to as the CIIE) is China's promotion of high-level development in the new era. The major decision of opening up to the outside world is an important measure for China to proactively open its market to the world.
From November 5th to 10th, in Shanghai, the 7th CIIE will arrive as scheduled. The State Council Information Office held a press conference on October 23 to introduce the situation of the Seventh China International Import Expo. At the meeting, Assistant Minister of Commerce Tang Wenhong said that the Ministry of Commerce will promote "deepening the reform of foreign investment and outbound investment management systems." , focusing on building the "Invest in China" brand and other strategic deployments into concrete measures to actively promote a higher level of opening up.
An open China will surely be a hot spot for foreign capital to gather and yearn for. The "CIIE Dividend" allows more and more people to understand and share the Chinese market, brings more new opportunities to global economic development, accelerates Chinese enterprises to accelerate "bringing in" and "going out", and generates more demand for cross-border cooperation. Promote two-way travel at home and abroad, create new advantages in cooperation and competition, and win the initiative in economic development with the initiative of opening up to the outside world.
Build the "Invest in China" brand and expand high-level opening up to the outside world
In July this year, the Third Plenary Session of the 20th Central Committee of the Communist Party of China was held, and the "Decision of the Central Committee of the Communist Party of China on Further Comprehensively Deepening Reform and Promoting Chinese-style Modernization" was reviewed and approved. This is the sequel to the deepening of reforms after the Third Plenary Session of the 18th Central Committee of the Communist Party of China, and a new chapter in the new journey to promote Chinese-style modernization.
Openness is a distinctive symbol of Chinese modernization. The theme of the seventh CIIE is "New Era, Shared Future". At a press conference held by the State Council Information Office, Tang Wenhong said that the Ministry of Commerce will thoroughly implement the spirit of the Third Plenary Session of the 20th Central Committee of the Communist Party of China, promote the transformation of various strategic deployments into concrete measures, and specifically propose in this regard to steadily expand institutional opening-up and On the basis of promoting high-quality development of trade, we will further deepen the reform of foreign investment and outbound investment management systems, focus on building the "Invest in China" brand, support local innovation in investment promotion models, and improve the level of precise investment promotion.
believes that as more opening-up measures are gradually implemented, China's door to opening up will only open wider. Since the beginning of this year, a series of policy measures have been introduced one after another, which has once again made the world feel China's firm determination to promote high-level opening up: allowing the establishment of wholly foreign-owned hospitals in 9 places including Beijing, Tianjin, and Shanghai, and restricting foreign investment access in the manufacturing sector. Achieving "clearance" and establishing a negative list management model for cross-border service trade nationwide...
Complying with the general trend of economic globalization and adjusting the opening strategy with the times are valuable lessons we have learned from practice experience. Facing the world's greatest changes unseen in a century, China's reform is resolutely moving forward into the deep water zone. Only by taking the initiative of openness to win the initiative of reform and development and further expanding high-level opening up can we build consensus on cooperation, release innovation momentum, and push the Chinese economy and the world economy toward a more prosperous and developed future.
will continue to release the dividends of openness and share China's new development opportunities.
will reach its goal wherever it leads. By upgrading the innovation incubation area, providing free booths, and holding cooperation forums, the CIIE shares the "CIIE dividends" with countries around the world and shares China's new development and new opportunities with the world.
It is reported that the first six CIIEs have launched nearly 2,500 representative new products, new technologies, and new services, with a cumulative intended transaction volume of more than 420 billion US dollars; a total of more than 1,130 foreign-invested enterprises and investment promotion agencies have been organized to carry out activities in various places. Through precise docking, many exhibitors have opened new stores, new factories, and new R&D centers in China. Relying on the advantages of China's ultra-large market, the CIIE promotes the emergence of vivid "CIIE stories" of "exhibits turning into commodities" and "exhibitors turning into investors".
The CIIE is a window and epitome of China’s unswerving promotion of opening up to the outside world.For more than 40 years, we have unswervingly promoted opening up to the outside world and achieved numerous fruits: the economic scale ranks second in the world, with an average annual growth rate much higher than the world average for the same period; we have become a major trading partner of more than 140 countries and regions, and our goods Its total trade volume ranks first in the world; its utilization of foreign capital and outward investment rank among the best in the world. It is a major two-way investment country in the world and has made important contributions to world economic growth.
Since the first CIIE was held in 2018, in the past seven years, many countries and parties have worked together to promote trade innovation, strengthen investment promotion, and deepen people-to-people and cultural exchanges. From 6 days of excitement to 365 days of normalcy, the CIIE "never ends" , there is no end to open cooperation.
The introduction has achieved remarkable results, creating a high-level opening "business card"
The "CIIE" has promoted Shanghai to become a demonstration and radiating new highland for high-level opening up, promoted economic prosperity in coastal areas, and brought unprecedented benefits to the western region of assistance.
In recent years, the western region has made significant progress in opening up to the outside world. According to data from the General Administration of Customs, in the first three quarters of 2024, the total import and export volume of the western region reached 2.92 trillion yuan, a year-on-year increase of 8.9%. At the same time, the import and export of foreign-invested enterprises in the western region increased by 9%, and the growth rate was ahead of other regions. It fully demonstrates the huge potential and vitality contained in the western market.
The western region is not only an export powerhouse, but also an important hub for foreign investment in the Chinese market, attracting more than 4,000 foreign-invested companies including Intel, Microsoft, and Siemens. Data shows that from January to July this year, Chengdu’s foreign direct investment (FDI) scale ranked first in the central and western regions. The high-level opening-up process in the western region not only relies on the support of national policies, but also cannot be separated from the active promotion of enterprises. Many companies have taken root in the west, expanded the international market, and participated in global industrial chain cooperation. Among them, Sichuan Shuijingfang Co., Ltd. (hereinafter referred to as Shuijingfang) is a pioneer in the opening up of the liquor industry.
Since 2006, as a leader in China's liquor industry, Shuijingfang has joined hands with Diageo, a world-renowned spirits group, to embark on a journey of in-depth integration of products, brands and management experience, aiming to jointly explore and enhance the profound heritage and value of traditional Chinese liquor. international influence. This cross-border cooperation led to the birth of China's first case of foreign investment in a well-known liquor brand, marking a new starting point for China's liquor industry to open up to the outside world.
In view of relevant policies such as the "Catalogue for Guiding Industries for Foreign Investment" and the "Measures for the Management of Strategic Investments by Foreign Investors in Listed Companies" at that time, foreign investment in listed liquor companies was subject to a series of restrictions. Sichuan Province and Chengdu Municipal Government attach great importance to it and resolutely implement the basic national policy of opening up to the outside world, and list Shuijingfang as a pilot for the opening up of the liquor industry. As the competent departments for foreign investment, the Sichuan Provincial and Municipal Commerce Departments have provided guidance and support in various aspects. In 2011, Diageo became the actual controller of Sichuan Shuijingfang Co., Ltd. and became the first foreign investment to break through policy constraints and investment restricted industries. Successful cases have made a pioneering mark in the internationalization process of China's liquor industry.
Focusing on the needs of the company's long-term strategic development, Shuijingfang has made a solid layout for the construction and development of high-quality production capacity. It is reported that the first phase of the Shuijingfang Qionglai full industry chain base project has completed an investment of 2.756 billion yuan and has been put into operation. The second phase project plans to invest 4.048 billion yuan and will start construction in June 2024.
's continued investment will inject strong impetus into the high-quality development of the Chengdu liquor production area. It will effectively promote the accelerated revitalization of the Chengdu liquor production area and the establishment of strong industrial links, help the revitalization and development of the Chengdu liquor production area and Sichuan liquor, and give full confidence to foreign investment. Even in the face of fluctuations in market demand and intensified industry competition, Diageo remains unswervingly increasing local investment, taking root in Chengdu, and implementing its high-quality development philosophy with practical actions. The story of
Shuijingfang is a vivid practice of Chinese enterprises actively "bringing in". It is also an example of the government, enterprises and other parties working together to create a "business card" for opening up under China's opening-up policy. Facing a new journey, the internationalization journey of national brands such as Shuijingfang has just begun.In the future, more and more local enterprises will be deeply integrated into the overall development of the country, join hands with outstanding global partners, promote reform and stabilize development through opening up, promote opening up to the outside world from a higher starting point, and share China's opportunities with the world.
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