"What kind of city is Shenzhen in your mind?" "Innovative drones and light shows" "Romantic pig's trotter rice" "The mountain view of Lianhua Mountain and the sea view of Dameisha"... These are Your heart....

"What kind of city is Shenzhen in your mind?"

"Innovative drones and light shows"

"Romantic pig's trotter rice"

"The mountain view of Lianhua Mountain and the sea view of Dameisha"

... ...

Are these

the keywords of Shenzhen in your mind?

If you haven't thought about yet, you can first take a look at what they say

Sponsored by Southern Metropolis Newspaper in conjunction with

China Federation of Commerce, Shenzhen Municipal Commerce Bureau and other units,

"Chinese Style" The Fifth China Nighttime Economic Development Conference

cum "Shenzhen Style Young" Boiling Point Night Event

Many well-known bloggers participated in the event

Once the video was released

, it aroused widespread discussion on the entire Internet -

Netizens from all over the world praised: Shenzhen is great!

This

The Sky of Shenzhen

also made a "response"

*GaoJu's innovative drone formation helps "Chinese style" "explode" in the Shenzhen night sky

Do you think that's all?

Of course not!

There are more surprises waiting for you

This Wednesday

October 30, 19:30

This conference related to "night" will kick off

We extend an invitation to you

Come and have a 「 Late Night Surprise Appointment

1

Chinese style

The fifth China Nighttime Economic Development Conference is about to be unveiled

At 7:30 pm on October 30, by Southern Capital Municipal newspaper jointly China Business Federation, Shenzhen Municipal Commerce Bureau and other units The "Chinese Style" 5th China Nighttime Economic Development Conference and "Shenzhen Style Young" Boiling Night will be held at the Star Plaza under the Shenzhen Galaxy Twin Towers.

China Nighttime Economic Development Conference has been held for 4 consecutive years since 2020. During these 4 years, we have seen the sea in Shenzhen at night on the "Greater Bay Area No. 1" cruise ship, with the sea breeze blowing and the railings for viewing. ; In the ancient city of Nantou, we jointly write the Chinese story of ancient charm and new style; and on the streets of Dongmen Pedestrian Street, we can watch the fireworks life of generations of Shenzhen people.

There are hundreds of cities in China with countless styles. As a container and carrier of culture, cities, due to their historical and cultural differences, as well as modern development and changes, present a city with a hundred schools of thought contending and a variety of temperaments.

In 2024, Southern Metropolis Daily launched the "Chinese Style" city night economy tour plan to focus on, excavate, and promote the traditional culture of various places + the development of the night economy. From the multiple dimensions of city brand building and communication, night economy and other new consumption development, see The city’s national style and charm develop new styles and promote the city’s traditional culture to go new, deeper and further.

This year

we met at "China's tallest twin towers"

Shenzhen Galaxy·Twin Towers

with the theme of "Chinese Style"

Refreshing the night with various styles

Look at the diversified development of the national night economy

How to inherit and activate urban traditions Culture

Polish the background of Chinese-style modern urban culture

Create cultural consumption that empowers urban development

"Chinese style" ?

An urban discussion about

cultural inheritance and renewed expression

is about to kick off

...

The night in Shenzhen is irresistible

Shenzhen's night state also presents

Diversified development trend

2

Shenzhen Style

The night economy continues to increase

In recent years, Shenzhen has made long-term achievements in building high-quality and diversified nighttime consumption scenes, and continues to release new vitality of the "night economy" full of fireworks. Here, you only need "a quarter of an hour" to encounter your own "nightlife" style.

shenzhen Economic upgrade.

Shenzhen Nearly 1,600 new first stores, flagship stores and new concept stores were added, and more than 200 new stores were added in the first quarter of this year. A breakthrough has been made in the creation of Shenzhen time-honored brands. Four Shenzhen brands, including Xinjishao, Yongfengyuan, Heshenghao and Wufeng, were selected as "Chinese Time-honored Brands" for the first time. This shows the accelerated improvement of Shenzhen’s business vitality and consumer appeal.

shenzhen One, all provide huge advantages for the development of Shenzhen’s night economy.

Shenzhen × Night Food

Meituan takeout data shows that since the beginning of this year, the number of takeout orders in Shenzhen has increased by nearly 20% compared with the same period last year, and residents’ demand for purchasing goods continues to grow. Ele.me data shows that since the holiday, takeout volume during the period from 7 to 10 a.m., 1 to 4 p.m., and 0 to 3 o'clock in the middle of the night has increased by about 30% week-on-week.

Check in offline to taste special restaurants and order takeout online to unlock more local specialties, which has become a popular way for citizens and tourists. Consumers are increasingly inclined to shop online. Meituan’s takeout data shows that the top three districts in Shenzhen’s nighttime takeout orders are Bao’an District, Longgang District, and Futian District. 2 o'clock to 0 o'clock is the consumption peak for citizens and tourists. Longhua, Minzhi, and Shajing are popular business districts for the night economy and are also prime areas for takeout consumption.

Tourists and citizens are keen to explore and taste all kinds of authentic snacks. Cantonese delicacies, tea drinks and desserts are most popular among Shenzhen residents and tourists. Among them, dishes such as stir-fried beef river, Hakka Yong Tau Fu, and raw coconut latte have become the most popular takeaway items. The post-90s and post-00s generations are the main consumer groups in Shenzhen’s night economy. In line with the upsurge in residents’ consumption, the takeout platform has launched special promotions such as popular food and good rice, allowing consumers to taste authentic food and enjoy more discounts.

Shenzhen’s night in 2024 will be diversified, colorful and renewed. As a highlight, this conference not only invited corporate celebrities and brand managers to discuss the public issues of Shenzhen's night economy, but also invited young managers from different night economy industries across the country, as well as leading self-media Blogger came to the scene . uses the youth perspective to discuss the new value and new creativity of the national night-time economy, explore new patterns of urban night-time economic development, and promote the urban night-time economy to move forward in a new, deeper and further direction.

Shenzhen is a city dominated by young people with an average age of 32.5.

y o u n g

is their identity

is also a label of the city.

The young manager is the creator and promoter of Shenzhen’s night economy.

is also a consumer of the night economy. The main force and leader

are in the young night-time economic consumption scene of Generation Z

They are the booming Chinese style

Shenzhen style young

The conference will be gathered in two forms: "Intelligence Bureau" and "Open Mai" brand managers from different night-time economic fields across the country came to to set up issues focusing on different angles for young people to create "nights" in advance. They completed dialogues on site, with multiple people participating and releasing the young managers' experiences in creating "nights" from multiple angles. .

The highlights of the conference guests are spoiled in advance! Let’s take a look

"Gaoju Innovation"

The imagination of the night sky has never stopped

The night economy is not only about the extension of time, but also a profound change in urban culture, consumption experience and lifestyle.

In recent years, Gaoju Innovation has never stopped imagining the night sky. With technological innovation as its engine, it is committed to innovating in the field of night economy and driving the diversification and intelligent upgrading of nighttime consumption scenarios. Based on strong technical support, Gaoju Innovation brings highly innovative and ornamental drone performances to all parts of the country.

Not only that, Gaoju Innovation has also appeared in large-scale events at home and abroad many times, becoming the focus of attention, and has set multiple Guinness World Records in drone performances such as the Beijing Winter Olympics and the Shenzhen Universiade Center.

"Tiaohai Tavern"

Innovative night economy format "selling" relaxation

"For a real pub, drinking is the least important thing."

This sentence It is not only a brand statement of jumping into the sea; It is a vivid embodiment of deeply exploring the potential of the night economy.

Tiaohai Tavern, a unique nighttime consumption place, is subverting the definition of traditional pubs with its unique business philosophy. Here it allows workers to remove the tight constraints of the day and regain a sense of relaxation.

It relies on social media to achieve annual revenue of over 100 million yuan, and has recently completed tens of millions of yuan in angel round financing. With the support of capital, Tiaohai will continue to delve into the field of night economy, explore more innovative business formats related to the night economy, and lead the new trend of night consumption with more diverse and richer experiences.

"Chen Weirong"

Capture the charm of the night economy with a paintbrush

An interesting soul, he lives his life into jokes and records his life with humorous comics. Chen Weirong, a native of Shenzhen, uses his unique brush and profound insight to freeze every corner and moment of Shenzhen in his comic works. He not only recorded the prosperity and changes of Shenzhen with his brush, but also captured the unique charm of Shenzhen's night economy and vividly described the city's nightlife.

In his works, Shenzhen’s night economy is not only a simple economic phenomenon, but also a manifestation of a way of life. He depicts the streets and alleys of Shenzhen at night, with bright lights, crowded people, and various food, entertainment and cultural activities. It not only shows the prosperity of Shenzhen's night economy, but also conveys a relaxed and comfortable life atmosphere.

"Three-legged pig - Dai Wei"

Happy creative "laughing" night economy

Dai Wei is known as the man who has mastered laughter in the Pearl River Delta.

Faced with the background of the rapid development of the night economy, this representative figure who is well versed in market trends and cultural creativity is lighting up the joy of the city at night in a humorous way, allowing people to find relaxation and happiness after the busy day. The source of humor to resolve life stress.

He led the team to deeply explore the diversified development paths of the night economy. Through creative planning and precise marketing, he opened up a creative night life model, created a distinctive and highly interactive night "talk show", and helped the city's night economy bloom with youthful vitality. , make some people laugh first.

and

more excellent brand managers came to the scene

At the same time, we also invited

many tens of millions and million-level influencers to the scene

4

Many well-known celebrities gathered to continue empowering the development of urban cultural tourism

Self-media bloggers in various fields in Shenzhen will serve as Shenzhen style special recommendation officers to recommend Shenzhen’s special food, architecture, scenery, intangible cultural heritage and other content. At the same time, they will form the City Yeli Buyers Alliance to create a city promotion kol Matrix, to continuously empower the development of urban cultural tourism.

October 30, 19:30

Let us experience the charm of Shenzhen night together with the youth representatives

!

▽

Also as a highlight,

multiple nighttime economy products

will make a shining debut on the day of the conference, with a shocking release

5

Discover the secrets of "night" in the city

series of blockbuster products unveiled

"High-quality Development of China's Nighttime Economy in 2024" Report》

This year, the China Nighttime Economy High-Quality Development Research Research Team has taken a step further in the field of nighttime economy research. At the conference site, the China Nighttime Economy High-Quality Development Research Research Team will release the "2024 China Nighttime Economy High-Quality Development Report", which is not only an in-depth scan of the whole picture of China's nighttime economy, but also an in-depth review of the nighttime economy of cities across the country. A comprehensive review and assessment of vitality and potential.

The report will provide detailed data, in-depth analysis, and a forward-looking perspective to provide powerful reference and guidance for government decision-making, corporate layout, and consumer choice, and help China's night-time economy take a more solid step forward on the road to high-quality development. The program is .

"Gap Night · Shenzhen Yeli Buyer's Map"

is the first interactive story-based city consumption map, highlighting the power of Shenzhen's exclusive young consumer board.

This consumption map is linked to many tens of millions and million-level KOL "buyers" , taking "Wednesday night" as the time slice, throwing away the pre-made circle of friends, and "buying" a life of your own at night~

The consumption map uses the "interactive plot gameplay + Shenzhen style unlocking + consumption route matching" triple structure, covering low-altitude economy, launch economy, technological innovation, new quality productivity, manager economy and other aspects, telling the story of Shenzhen well and opening up The interaction between the city, the field, and the public helps consumers explore more diversified consumption fields, provide more reliable consumer information, and convey the spirit of Shenzhen.

welfare for the whole city!

"Gap night" city-wide consumption carnival night launch

"Shorten the work week and treat Wednesday as a gap day", this is the current popular "first aid" guide for urban youth. Based on this, the conference will bring together young people from all walks of life to create a mid-week carnival night. This year happens to be the 20th anniversary of the establishment of Xingsheng Commercial , the parent company of Galaxy World·Coco Park.. As the debut of Nandu's "gap night" concept, Nandu will link up with Galaxy Commercial to distribute consumption benefits to consumers. will also link up with multi-brand merchants in Galaxy Coco Park across regions to closely coordinate activities and superimpose consumption to empower consumption. Amplify the effect, gather together to promote the overall synergy of consumption, and truly boil the city's consumption craze.

Chinese style Shenzhen expression

A good show is about to be performed

October 30, 19:30

Let's meet

Shenzhen Galaxy·coco park