The slg mobile game "age of empires mobile" released by Tencent's overseas brand level infinite has steadily exceeded US$600,000 in revenue in the past week (source: Diandian Data).
Based on this data, the first-month revenue of "Age of Empires Mobile" is estimated to be around US$15 million. Comparing our previous statistics of the "100 Most Profitable Mobile Games in the World in September" list, looking only at overseas markets, "Age of Empires Mobile" can firmly rank in the top 10 of the SLG track. Even if the domestic market is included, it is also ranked in the top 15.
This makes people curious. Is Tencent, which has been obsessed with SLG market share in the past few years, going to "get ahead"?
In a long-term category like slg, it is impossible to answer the above questions just by looking at the current results. However, is not without reference, because "age of empires mobile" is actually the "sibling" of "Return to Empire".
Two slg products of a well-known IP
"Age of Empires Mobile" and "Return to the Empire" are both authorized adaptations of Microsoft's "Age of Empires", and both Tencent participates in the development and distribution, but their relationship is a bit complicated.
On the one hand, you can't say these are two versions of the same product.
In April this year, foreign media pocketgamer interviewed Brayden Fan, head of the Tianmei Studio team (producer of "Return to Empire"), and said that "Return to Empire" was completely developed by Tencent, and "Age of Empires Mobile" was developed by Tencent. Developed in cooperation with world's edge studio, the development team of "Age of Empires".
According to Brayden, the biggest difference between the two games is that "Return to the Empire" has a season system, while "Age of Empires Mobile" has no season, which means there will be obvious differences in the development line.
On the other hand, the core gameplay of the two games has too many common mechanics.
After "age of empires mobile" was launched overseas, an up owner on the b station shared his experience of this game. When talking about its advantages, he mentioned the arms restraint system (sword soldiers, pikemen, cavalry and archers), and the battle of mass confrontation. Features (will give priority to attacking the restrained units), forest ambush and weather system bring strategic changes and game style details (such as destroying city walls).
Comparing my colleague’s review of “Return to Empire” two years ago (click here to jump to view), you can find that the above design of “Age of Empires Mobile” is completely consistent with “Return to Empire”.
Of course, from an industry perspective, it is easy to understand why "Age of Empires Mobile" chooses a non-season system: overseas users are different from domestic SLG players who pursue PVP pleasure, and pay more attention to the socialization and growth of SLG, and regularly "clear" "The season system will, to a certain extent, discourage them from continuing to play.
In general, we cannot judge the long-term fluctuations of "age of empires mobile" based on domestic players' feelings about "Return to Empire" and the commercial performance of "Return to Empire" in the domestic market, but we can still use "Return to Empire" to judge its long-term fluctuations. The design of "Return to Empires" to understand the competitiveness of the SLG framework of "Age of Empires Mobile". The IP method of
slg does not work? Maybe I just didn't choose the right market.
Because the long-term performance of "Return to the Empire" in the domestic market is not particularly good (it is currently stable at around 100-150 on the iOS best-selling list), there were once voices that suspected that Tencent was playing IP on SLG. Is the law on the wrong track?
The author’s point of view is that it may just not be so “suitable” in China.
A very direct comparison is that after "Return to the Empire" was launched in the domestic market, there was a lot of content discussing the product, but the proportion of mentions of the difference with "Age of Empires" was very small. After "Age of Empires Mobile" was launched in overseas markets, you can find a large number of low-scoring reviews in the app store's comment area saying "it is not the real Age of Empires".
Translated evaluation
These low-star evaluations are naturally not a "good thing" for "age of empires mobile", but they are enough to prove that it has indeed attracted a wide range of user attention through IP in its promotion. You have to admit that the top 10 free iOS apps in 117 countries on the first day of overseas launch are inseparable from Tencent’s resources and app store recommendations, as well as IP blessings.
volume is particularly important for SLG products that need to seize and screen core users.
And if you are a player of the "Age of Empires" series and are also interested in the SLG category, "Age of Empires Mobile" can bring emotional touches in many details. Many players have discovered in "Return to Empire" that the building shape, farmland layout, game sound effects, etc. are all close to the Empire series. Its relatively free and non-grid combat also fits the look and feel of RTS, not to mention "Age of Empires Mobile" It is also clear that it will pay more attention to restoring IP content than "Return to the Empire".
used the IP of "Age of Empires" to "sell" the SLG "age of empires mobile". Judging from the current market, Tencent's exploration is quite successful.
Back to the opening question, is Tencent going to “get ahead” in SLG?
We cannot answer in the affirmative with "Age of Empires Mobile", which is still unclear about its specific future direction and still needs to be verified whether it meets the stable expectations of overseas players (although its daily estimated revenue is showing a better trend), but I think , its verification of IP play will definitely open up Tencent’s growth in SLG.
Next, Tencent expects that another "command conquer: legions" will be launched overseas this year, and " World Qiyuan ", which will be distributed domestically by Ruyi Jingxiu, may also accelerate its entry into overseas markets. The slg mobile game "age of empires mobile" released by Tencent's overseas brand level infinite has steadily exceeded US$600,000 in revenue in the past week (source: Diandian Data). Based on this data, the first-month revenue of "Age of Empires Mobile" is estimated to be around US$15 million. Comparing our previous statistics of the "100 Most Profitable Mobile Games in the World in September" list, looking only at overseas markets, "Age of Empires Mobile" can firmly rank in the top 10 of the SLG track. Even if the domestic market is included, it is also ranked in the top 15. This makes people curious. Is Tencent, which has been obsessed with SLG market share in the past few years, going to "get ahead"? In a long-term category like slg, it is impossible to answer the above questions just by looking at the current results. However, is not without reference, because "age of empires mobile" is actually the "sibling" of "Return to Empire". Two slg products of a well-known IP "Age of Empires Mobile" and "Return to the Empire" are both authorized adaptations of Microsoft's "Age of Empires", and both Tencent participates in the development and distribution, but their relationship is a bit complicated. On the one hand, you can't say these are two versions of the same product. In April this year, foreign media pocketgamer interviewed Brayden Fan, head of the Tianmei Studio team (producer of "Return to Empire"), and said that "Return to Empire" was completely developed by Tencent, and "Age of Empires Mobile" was developed by Tencent. Developed in cooperation with world's edge studio, the development team of "Age of Empires". According to Brayden, the biggest difference between the two games is that "Return to the Empire" has a season system, while "Age of Empires Mobile" has no season, which means there will be obvious differences in the development line. On the other hand, the core gameplay of the two games has too many common mechanics. After "age of empires mobile" was launched overseas, an up owner on the b station shared his experience of this game. When talking about its advantages, he mentioned the arms restraint system (sword soldiers, pikemen, cavalry and archers), and the battle of mass confrontation. Features (will give priority to attacking the restrained units), forest ambush and weather system bring strategic changes and game style details (such as destroying city walls). Comparing my colleague’s review of “Return to Empire” two years ago (click here to jump to view), you can find that the above design of “Age of Empires Mobile” is completely consistent with “Return to Empire”. Of course, from an industry perspective, it is easy to understand why "Age of Empires Mobile" chooses a non-season system: overseas users are different from domestic SLG players who pursue PVP pleasure, and pay more attention to the socialization and growth of SLG, and regularly "clear" "The season system will, to a certain extent, discourage them from continuing to play. In general, we cannot judge the long-term fluctuations of "age of empires mobile" based on domestic players' feelings about "Return to Empire" and the commercial performance of "Return to Empire" in the domestic market, but we can still use "Return to Empire" to judge its long-term fluctuations. The design of "Return to Empires" to understand the competitiveness of the SLG framework of "Age of Empires Mobile". The IP method of slg does not work? Maybe I just didn't choose the right market. Because the long-term performance of "Return to the Empire" in the domestic market is not particularly good (it is currently stable at around 100-150 on the iOS best-selling list), there were once voices that suspected that Tencent was playing IP on SLG. Is the law on the wrong track? The author’s point of view is that it may just not be so “suitable” in China. A very direct comparison is that after "Return to the Empire" was launched in the domestic market, there was a lot of content discussing the product, but the proportion of mentions of the difference with "Age of Empires" was very small. After "Age of Empires Mobile" was launched in overseas markets, you can find a large number of low-scoring reviews in the app store's comment area saying "it is not the real Age of Empires". Translated evaluation These low-star evaluations are naturally not a "good thing" for "age of empires mobile", but they are enough to prove that it has indeed attracted a wide range of user attention through IP in its promotion. You have to admit that the top 10 free iOS apps in 117 countries on the first day of overseas launch are inseparable from Tencent’s resources and app store recommendations, as well as IP blessings. volume is particularly important for SLG products that need to seize and screen core users. And if you are a player of the "Age of Empires" series and are also interested in the SLG category, "Age of Empires Mobile" can bring emotional touches in many details. Many players have discovered in "Return to Empire" that the building shape, farmland layout, game sound effects, etc. are all close to the Empire series. Its relatively free and non-grid combat also fits the look and feel of RTS, not to mention "Age of Empires Mobile" It is also clear that it will pay more attention to restoring IP content than "Return to the Empire". used the IP of "Age of Empires" to "sell" the SLG "age of empires mobile". Judging from the current market, Tencent's exploration is quite successful. Back to the opening question, is Tencent going to “get ahead” in SLG? We cannot answer in the affirmative with "Age of Empires Mobile", which is still unclear about its specific future direction and still needs to be verified whether it meets the stable expectations of overseas players (although its daily estimated revenue is showing a better trend), but I think , its verification of IP play will definitely open up Tencent’s growth in SLG. Next, Tencent expects that another "command conquer: legions" will be launched overseas this year, and " World Qiyuan ", which will be distributed domestically by Ruyi Jingxiu, may also accelerate its entry into overseas markets.
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