How do creativity, technology and music collide? On October 26, the finals of the 2024 YouRu Music Instrument Maker Marathon China Competition, hosted by Sony (China) Co., Ltd. (referred to as Sony China) and co-organized by the World YouRu Music Association and Sony Music Entertainment (Japan) Co., Ltd., were held in Shanghai. Held in Huangpu District.
takes "let everyone enjoy the fun of playing musical instruments" as its concept. Youru Music is a national music creative culture project that integrates cultural creativity, technology, and public welfare. After several months of screening and polishing, six groups of contestants from all over the country, of different ages and occupations, including people with disabilities, were successfully shortlisted for the finals with their creative works. It is understood that Sony has provided one-on-one technical support to the finalist teams, and provided equipment including Sony's low-power AI development board spresense, Sony's toio™ core q treasure and koov® programmable robot kit, as well as musical instrument research and development incentives. To help contestants create and promote the development of innovative musical instruments.
is among the 6 finalists of the 2024 Youru Musical Instrument Maker Marathon China. Picture provided by the organizer
On the final day, musical instrument makers took the stage one after another with their own developed instruments, showing the wonderful integration of creativity and technology in the field of music.
They are: "National Music Keyboard" with built-in Sony's low-power AI development board spresense. Through the change of key color in different performance modes, the sensory conversion from auditory signals to visual signals is realized, providing musical instruments for hearing-impaired people to enjoy. More possibilities for playing; the "Music Magic Gloves" that integrate Sony's toio™ core q treasure into cute-shaped gloves, and can complete the performance through gestures, helping children with ADHD and autism find happiness in music; integrating traditional Xun Integrated with modern technology, equipped with Sony's low-power AI development board spresense, the "Smart Sound Xun" is suitable for people with hearing and speech impairments; the "Iron Can Erhu" is made of tea cans instead of piano buckets and is not covered with snake skin; based on The electronic percussion instrument "Acoustic Percussion" developed by spresense captures the movement and strength of the player's striking at different positions, and generates percussion sound effects of different timbres and volumes in real time; a music maker kit "Childlike Heart" specially designed for children "Painting Rhythm" aims to stimulate children's music creation potential through the corresponding relationship between colors and notes.
This event also demonstrated the phased results since the launch of the 2024 Youru Music China project. The Chinese-style yuru musical instrument co-created by Sony China Software Center and game expert Nvliu was officially released, named "yuru hulusi". China's new generation Chinese style singer and multi-lingual music producer Circle 9 also announced that he has joined the international band "yuru music almost allstars", becoming the first Chinese member of the band.
Takeji Yoshida, President of Sony China, said: "Music is the universal language of mankind, and we hope that everyone can enjoy the fun brought by music. As an important partner of Youru Music, Sony Group will continue to focus on diversified businesses such as electronics and entertainment. Advantages allow the Youru Music China project to extend richer content and forms, allowing more people who are interested in music to participate, using the power of creativity and technology to make music everywhere.
How do creativity, technology and music collide? On October 26, the finals of the 2024 YouRu Music Instrument Maker Marathon China Competition, hosted by Sony (China) Co., Ltd. (referred to as Sony China) and co-organized by the World YouRu Music Association and Sony Music Entertainment (Japan) Co., Ltd., were held in Shanghai. Held in Huangpu District.
takes "let everyone enjoy the fun of playing musical instruments" as its concept. Youru Music is a national music creative culture project that integrates cultural creativity, technology, and public welfare. After several months of screening and polishing, six groups of contestants from all over the country, of different ages and occupations, including people with disabilities, were successfully shortlisted for the finals with their creative works. It is understood that Sony has provided one-on-one technical support to the finalist teams, and provided equipment including Sony's low-power AI development board spresense, Sony's toio™ core q treasure and koov® programmable robot kit, as well as musical instrument research and development incentives. To help contestants create and promote the development of innovative musical instruments.
is among the 6 finalists of the 2024 Youru Musical Instrument Maker Marathon China. Picture provided by the organizer
On the final day, musical instrument makers took the stage one after another with their own developed instruments, showing the wonderful integration of creativity and technology in the field of music.
They are: "National Music Keyboard" with built-in Sony's low-power AI development board spresense. Through the change of key color in different performance modes, the sensory conversion from auditory signals to visual signals is realized, providing musical instruments for hearing-impaired people to enjoy. More possibilities for playing; the "Music Magic Gloves" that integrate Sony's toio™ core q treasure into cute-shaped gloves, and can complete the performance through gestures, helping children with ADHD and autism find happiness in music; integrating traditional Xun Integrated with modern technology, equipped with Sony's low-power AI development board spresense, the "Smart Sound Xun" is suitable for people with hearing and speech impairments; the "Iron Can Erhu" is made of tea cans instead of piano buckets and is not covered with snake skin; based on The electronic percussion instrument "Acoustic Percussion" developed by spresense captures the movement and strength of the player's striking at different positions, and generates percussion sound effects of different timbres and volumes in real time; a music maker kit "Childlike Heart" specially designed for children "Painting Rhythm" aims to stimulate children's music creation potential through the corresponding relationship between colors and notes.
This event also demonstrated the phased results since the launch of the 2024 Youru Music China project. The Chinese-style yuru musical instrument co-created by Sony China Software Center and game expert Nvliu was officially released, named "yuru hulusi". China's new generation Chinese style singer and multi-lingual music producer Circle 9 also announced that he has joined the international band "yuru music almost allstars", becoming the first Chinese member of the band.
Takeji Yoshida, President of Sony China, said: "Music is the universal language of mankind, and we hope that everyone can enjoy the fun brought by music. As an important partner of Youru Music, Sony Group will continue to focus on diversified businesses such as electronics and entertainment. Advantages allow the Youru Music China project to extend richer content and forms, allowing more people who are interested in music to participate, using the power of creativity and technology to make music everywhere.”
Written by: Nandu reporter Zhao Weijia from Shanghai
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