Author | Editor by Mia | In the recent film market of Akagi Bottle, imported films have a high presence. All eight parts of the "Harry Potter" series were re-released, giving Harry Potter fans a "marathon viewing"; "Joker 2: Double Delusion" released last week allowed them to let

Author | mia

Editor | Akagi Bottle

In the recent movie market, imported films have a high sense of presence.

All eight parts of the "Harry Potter" series were re-released, giving Harry Potter fans a "marathon viewing"; last week's release of "Joker 2: Double Delusion" allowed them to let themselves go and give them an "anti-shuang literary experience". There is a subtle contrast inside and outside the film: the audience only wants to see the "Joker", and no one cares about this long analysis of "Arthur's spiritual world". The addition of singing and dancing elements and the joining of Lady Gaga superstars have no real effect. It has a poor reputation worldwide and the box office failed miserably at less than 200 million US dollars. Warner will face a huge loss on a cost of 200 million US dollars;

Sony Pictures' "Venom: The Last Dance" ( (hereinafter referred to as " venom 3") will be released in mainland China in North America two days ahead of schedule on October 23. Domestic audiences are "the first in the world" to watch the movie . Jia Bing is invited to be the Chinese dubbing, and exclusive Chinese version posters are launched. , fully demonstrates its emphasis on the Chinese market. It is currently the most popular new film this weekend, . Maoyan predicts that the box office will be over 500 million. The 1994 film history classic "The Killer Isn't Too Cold" is scheduled to be released in mainland China on November 1.

From the beginning of the year to the end of the year, dark horses appear in imported films from time to time. In this year when domestic films are facing a film shortage, they play a role in filling the unpopular schedule.

cpParty's Victory

On the Douban page of "Venom 3", in the front row of popular comments, there is a fierce confrontation between five stars and one star. Obviously, this is a "fan-oriented movie". Whether you are a CP fan or not, you will have a completely different perception.

The character Venom was born in the 18th issue of "Web of Spider-Man" in 1986. It is an alien "symbiote" that appears in liquid form. It has a manic and vicious personality and can copy its host. With its own abilities and personality characteristics, it can liquefy and heal itself. In the movie "Spider-Man 3", Venom appears as a villain, parasitizing Peter Parker, and then parasitizing the villain Eddie Brock, transforming into a "dark version" Spider-Man" has gradually become the most popular "anti-hero".

The first Venom's first independent film was a box office hit, which has something to do with the cuteness, sweetness, joy, etc. that are rare in superhero movies. The defects such as insufficient restoration and incoherent plot were also ignored. The quality of the film alone does not exceed the overall level of Marvel's popcorn superhero blockbusters, mainly because it is popular enough in the market. The Rotten Tomatoes freshness score is only 29%, but the popcorn index is as high as 87%, and the global box office has exceeded 850 million US dollars. The data can prove it.

I don’t blame the audience for looking at people with bad eyes. The official comics also intentionally “sell bad things”. The audience found a lot of “evidence of sweet love” from the interaction between Eddie and Venom, “I am Venom, and you are mine!” "I'm going to die soon!" "I won't let you die!" "I'm starting to like you a little bit!" "Are you there? Are you there..." "I am" and other lines were full of excitement. The crowd was There are calls for "overbearing alien creatures fell in love with me", "pure love movies" and "idol dramas".

The first part was a huge hit, and the second part deliberately amplified the elements of cuteness, fuss, comedic remarks and other elements, creating a water-filled "youth movie". Venom even has lines like "We are a match made in heaven", and its reputation is also very good. Ushered in a big landslide, from the first Douban score of 7.2 to 5.0.

Learning from the lessons of the second part, the third part was improved. The director was changed from Andy Serkis in the second part to Kelly Marcel, a female director who participated in the screenwriting and production of the first two parts. "Venom 3" introduces the hidden boss - "God of Symbiotes" and "King in Black" Gnar, and Gnar's minion Macrophage serves as the villain.

has a conscientious duration of over 90 minutes. In the first half of the road movie, the duo maintains the mode of "complaining about each other", and the latter is still the logic of "who will go to hell if I don't", while not forgetting the sweetness, is compared to the second part The reputation of has improved somewhat, but the pace is not as good as the first one. "I can't let you die." "Eddie, don't forget me.""I need you, Eddie." "I will stay with you until the last moment." These affectionate lines are hard not to be moved or to eat. After receiving the chocolate from the little boy, Eddie put it in his pocket and kept it. Said "I have a friend who loves eating the most." At the end, Eddie went to New York to see the Statue of Liberty with Venom's wish. The poster even printed "Until death do us part." "Venom 3" knows how to give "Venom" The cp party "made sugary ."

But "cuteness" also corresponds to the whitewashing of anti-heroes. Venom and Eddie were originally dark characters in the MCU universe, but they have completely lost their dark flavor on the big screen and are becoming more and more glorious. The Easter egg in "Venom 2" is linked to the MCU, but Spider-Man did not appear in the third film and was criticized. The broken test tubes and cockroaches in the Easter egg seemed to imply that "this is not the final dance, and the money making will continue." The fighting scenes are mediocre, and the characters' intellectualization and tool-like features have been criticized for the inherent shortcomings of "driving customers away" of assembly-line industrial products.

The first part of "Venom" grossed 1.87 billion yuan at the box office in China, surpassing North America to become the film's largest box office in the world. "Venom 2" in 2021 failed to be introduced due to various reasons. Before the official release of "Venom 3", the pre-sale/screening box office reached 23.9 million yuan, and the first day's film schedule accounted for 37%. It is no longer the golden age of superhero movies, but in the unpopular post-National Day period, it doesn't matter. Competitors, the film still has a certain size and appeal.

introduced film pick up years?

This year marks the 60th anniversary of the establishment of diplomatic relations between China and France, and the "China Film Joint Booth" showcases many excellent domestic films. "Dog Formation" directed by Guan Hu won the Best Film Award in the "Un Certain Regard" section of the 77th Cannes International Film Festival. " Romance Generation ", which was shortlisted for the Cannes main competition and directed by Jia Zhangke, has also been announced to be released nationwide on November 22.

The pace of "bringing in" and "going out" exchanges is accelerating. The speech by Mao Yu, executive deputy director of the Central Propaganda Film Bureau, set the official tone of "China's film market will intensify its efforts to introduce foreign films." "We will uphold an open and inclusive mind, optimize film introduction policies, encourage and support the introduction of business, and widely introduce more diverse countries and types, so that Chinese audiences can see the best movies in the world."

Correspondingly, Introduced films have also ushered in a more relaxed schedule and publicity environment.. In the past, there was an unwritten rule called "Domestic Film Protection Month", which meant that the number of imported films released during the summer season was reduced to ensure the market share of domestic films. Starting from 2023, the "Domestic Film Protection Month" has quietly disappeared, and many Hollywood blockbusters have entered the summer season.

This year, "Detective Conan: Million Dollar Star " was the first in the series to break into the summer season, setting a new high in the series with a box office of nearly 300 million. " Alien: Death Ship " has also successfully entered the summer season. " Transformers: Origins" is scheduled to be released in mainland China on September 27, close to the prime period of National Day, and during the three-day Mid-Autumn Festival holiday (September 15-17) from 14:00 to 16:00 and 19:00 At 21 o'clock, large-scale screenings will be held in special halls of theaters across the country, which was also rare in the past.

As the final chapter of the series, "Venom 3" has officially announced its mainland schedule one and a half months in advance, which gives the film crew more freedom in promotion and a window period for popularity. Imported films gradually say goodbye to "sudden air landing" and "unannounced release", which is a good thing for the film producers and the publicity company.

In the past few years, the box office output of imported films has become 28% higher than that of domestic films. The last imported film to exceed 1 billion in box office was "Avatar 2" released at the end of 2022. "Domestic Film Protection Month" no longer exists necessary. Under the premise that no one has too high expectations, what can be seen in the end is that domestic films with 1 billion and 500 million+ are missing, and this year’s imported films have partially filled the gap in the range of 500 million to 1 billion+. The dark horse is really not Less . As of now, there are at least 5 imported films among the top 20 in the annual box office list.

"Taylor Swift: Time Tour ", which is scheduled to be released for the New Year and the beginning of the year, has verified the ritual sense, empathy and potential of "concert movies" in the fan circle with its box office. In March, the box office of the Taiwanese crime action film "" exceeded 600 million. Famous scenes such as "The New Man" are highly popular on social media. The large scale is still the secret to attracting audiences. " Dune 2" has a box office of over 300 million, which is higher than its predecessor.

Then "Godzilla vs. Kong 2" opened the monster movie in the right way. With a box office of nearly 1 billion, it is expected to win the annual championship. Japanese animation movies continued last year's explosive momentum. Hayao Miyazaki's "How Do You Want to Live" "Life" relied on the Oscar-winning momentum and the strong appeal of the old man's fan base and the so-called "retirement work" to win the Qingming Festival and April box office championships, helping to create the "best Qingming Festival in history", and mainland China became the The film has the largest box office in the world.

html At the end of April, the phenomenal animated IP "Spy House Code: Bai" earned 240 million. "Doraemon: Nobita's Symphony of the Earth" on June 1st, and "Volleyball Boy!" in the middle of the month. ! "Junkyard Showdown" maintains the average level of Japanese comic IPs with 100 million+. "Inside Out 2", which secured the global box office crown with nearly 1.7 billion US dollars this year, grossed 344 million in the mainland, significantly surpassing its predecessor. "Deadpool and Wolverine" has also become a dark horse.

The third runner-up at the summer box office, the R-rated horror film "Alien: The Last Ship" became a big surprise during the schedule. 's global box office has reached a cumulative US$350 million, of which Mainland China has become the film's largest box office with a box office of 786 million yuan (approximately US$110 million).

Among the many imported films from Hollywood, IP sequels such as "Kung Fu Panda 4" and "Rise of the Planet of the Apes: New World" have shrunk compared to their predecessors, but they still have 300 million+ and 200 million+ box office. "Mad Max: Goddess of Fury", "Mrs. Spider: The Supernatural Awakening", "Stuntman", "American Civil War", "Jedi Men 4: Life and Death" and other performances were relatively average.

htmlThe art films introduced in the past three years mainly attracted movie fans, but failed to trigger a circle-breaking effect, such as "The Trial of the Fall", which won the Palme d'Or, and the American documentary "Kim's Video Store", which won the Jury Prize in the main competition section of Cannes. "Dead Leaves", "Robot Dream" which was nominated for the Oscar for Best Animated Feature Film, the biopic "Sakamoto Ryuichi: Masterpiece", etc.

There are signs of recovery in imported films, which are partly related to the current market situation and the encouragement of two-way exchange policies. Statistics show that the number of film registrations in 2017 was as high as 3,839. Since 2018, the number of film registrations has continued to decline, and the decline has been serious in the three years of the epidemic. In 2022, the number of film registrations will only be 1,876, which is equivalent to half of the number from 2016 to 2018. level. According to official data from the National Film Administration, in 2023, a total of 3,008 films were registered nationwide, which was the first significant increase in the past five years.

The number of registrations dropped a few years ago, which means there are not enough new films at the moment. As last year's backlog of films was cleared, the film shortage has emerged year by year since this year. "The worst summer release" is one of the consequences. Big IP sequels such as "Fengshen Part 2" and "Nezha: The Demon Boy Havoc" are all facing If it is not completed in the later period, introduced films can obviously partially complete the effective cold period to fill , provide more diversified content choices, and optimize the content ecology of theater movies.

However, overseas countries have also been affected by the shutdown of the epidemic, coupled with the Hollywood writers' strike, insufficient production capacity, and the decline and aging of superhero blockbusters have been repeatedly mentioned. In contrast, Japanese comic movie IP has a younger domestic audience ization, many content strategies may be worth learning from by Hollywood. There is still a long way to go for imported films to regain their vitality in the Chinese market.