▲Recently, Zhou Zhengyi appeared in the Wenhong live broadcast room to promote the upcoming live broadcast event. /Social platform screenshot
Recently, the return of former Shanghai richest man Zhou Zhengyi has triggered heated discussions. The former richest man in Shanghai, who was once ranked 11th on the Forbes China Rich List, joined hands with the controversial medical beauty internet celebrity Yu Wenhong to officially enter the field of live streaming after experiencing prison.
Zhou Zhengyi even confessed his love to Yu Wenhong in public during the live broadcast, unabashedly expressing his love for Wenhong. This dramatic scene directly raised the topic of discussion and made onlookers frown.
might as well add some background knowledge here. Zhou Zhengyi started as a small business and then quickly expanded it, and was once known as the richest man in Shanghai. But in 2007, he was sentenced to 16 years in prison for several crimes including bribery of the company, bribery of corporate personnel, bribery, false issuance of special value-added tax invoices and misappropriation of funds.
Zhou Zhengyi was once a man of the hour and a person released from prison. When he walks into the live broadcast room and creates all kinds of eye-catching stunts, people will inevitably raise eyebrows: What kind of social values is he trying to convey?
Moreover, its partner Yu Wenhong is also controversial. In 2022, the medical beauty company she owned was exposed to have concealed 4.7 billion yuan in income, evaded taxes of 147 million yuan, and was fined a total of 88.2727 million yuan. Both characters have been deeply involved in bad deeds, and now they are working together to perform exaggeratedly in the live broadcast room, which is even more unspeakable.
Of course, it is not impossible for ex-offenders to engage in the live broadcast industry. However, since the live broadcast is directly for the public, it will inevitably face the scrutiny of public opinion and consider the social effect of the anchor appearing in public space. The "Notice on Strengthening the Management of Game Live Broadcasting on Online Audiovisual Program Platforms" issued by
in 2022 clearly stated that "Online anchors should adhere to a healthy style and taste, and consciously abandon low-level tastes such as vulgarity, vulgarity, and kitsch." "It is strictly prohibited for illegal and unscrupulous personnel to use live broadcasts." Make your voice heard. Online live broadcast platforms must strictly control the selection of anchors and guests, and adhere to political literacy, moral character, artistic standards, and social evaluation as selection criteria."
This actually draws a clear boundary for the performance of the live broadcast room. Especially when people who have done bad things come back, how they should appear in the live broadcast room and what kind of perception they should convey to the public should be carefully considered.
And this is not without lessons. In 2023, a so-called "inspirational Internet celebrity" posted his "Certificate of Release" and wrote, "I will not accept charity from others...I will be reborn...I hope everyone will pay attention to me." He received support from many netizens. But soon some netizens discovered and exposed his crime of forced prostitution. His reputation plummeted and his account was banned by the platform.
This also means that not every person released from prison and every form of live broadcast will be accepted by the public. Considering the communication effect of live broadcasts to undifferentiated audiences and the economic benefits behind e-commerce live broadcasts, people certainly hope that the orientation of the platform will be positive and positive, rather than becoming a shortcut for these figures to hype their deeds and harvest audiences.
From an objective point of view, many Internet celebrities who have "collapsed" and "extraordinarily" are causing more and more controversies. Just two days ago, Internet celebrity "Mala Tang" with millions of fans secretly filmed intimate scenes of couples and live broadcasted airport security checks during a live broadcast at Guangzhou Baiyun Airport. Almost at the same time, Internet celebrity "Xiaohuxing" was also banned due to coercion. Airport volunteers were detained administratively for taking off their masks and their accounts were banned.
Compared with the criminal punishment, the seriousness of these behaviors is of course very different, but they have all been dealt with by the corresponding platform. This is actually a reflection of social opinions: people are driven by traffic to frequently criticize Internet celebrities. Behaviors that impact public order and challenge social values are already very objectionable, and we hope that stronger normative constraints can be imposed on this group.
From this perspective, Zhou Zhengyi and Yu Wenhong’s performance in front of the public camera will inevitably be controversial.And whether the method he chose to restart his life and start a business again will be accepted by the public is still a question mark.
▲Recently, Zhou Zhengyi appeared in the Wenhong live broadcast room to promote the upcoming live broadcast event. /Social platform screenshot
Recently, the return of former Shanghai richest man Zhou Zhengyi has triggered heated discussions. The former richest man in Shanghai, who was once ranked 11th on the Forbes China Rich List, joined hands with the controversial medical beauty internet celebrity Yu Wenhong to officially enter the field of live streaming after experiencing prison.
Zhou Zhengyi even confessed his love to Yu Wenhong in public during the live broadcast, unabashedly expressing his love for Wenhong. This dramatic scene directly raised the topic of discussion and made onlookers frown.
might as well add some background knowledge here. Zhou Zhengyi started as a small business and then quickly expanded it, and was once known as the richest man in Shanghai. But in 2007, he was sentenced to 16 years in prison for several crimes including bribery of the company, bribery of corporate personnel, bribery, false issuance of special value-added tax invoices and misappropriation of funds.
Zhou Zhengyi was once a man of the hour and a person released from prison. When he walks into the live broadcast room and creates all kinds of eye-catching stunts, people will inevitably raise eyebrows: What kind of social values is he trying to convey?
Moreover, its partner Yu Wenhong is also controversial. In 2022, the medical beauty company she owned was exposed to have concealed 4.7 billion yuan in income, evaded taxes of 147 million yuan, and was fined a total of 88.2727 million yuan. Both characters have been deeply involved in bad deeds, and now they are working together to perform exaggeratedly in the live broadcast room, which is even more unspeakable.
Of course, it is not impossible for ex-offenders to engage in the live broadcast industry. However, since the live broadcast is directly for the public, it will inevitably face the scrutiny of public opinion and consider the social effect of the anchor appearing in public space. The "Notice on Strengthening the Management of Game Live Broadcasting on Online Audiovisual Program Platforms" issued by
in 2022 clearly stated that "Online anchors should adhere to a healthy style and taste, and consciously abandon low-level tastes such as vulgarity, vulgarity, and kitsch." "It is strictly prohibited for illegal and unscrupulous personnel to use live broadcasts." Make your voice heard. Online live broadcast platforms must strictly control the selection of anchors and guests, and adhere to political literacy, moral character, artistic standards, and social evaluation as selection criteria."
This actually draws a clear boundary for the performance of the live broadcast room. Especially when people who have done bad things come back, how they should appear in the live broadcast room and what kind of perception they should convey to the public should be carefully considered.
And this is not without lessons. In 2023, a so-called "inspirational Internet celebrity" posted his "Certificate of Release" and wrote, "I will not accept charity from others...I will be reborn...I hope everyone will pay attention to me." He received support from many netizens. But soon some netizens discovered and exposed his crime of forced prostitution. His reputation plummeted and his account was banned by the platform.
This also means that not every person released from prison and every form of live broadcast will be accepted by the public. Considering the communication effect of live broadcasts to undifferentiated audiences and the economic benefits behind e-commerce live broadcasts, people certainly hope that the orientation of the platform will be positive and positive, rather than becoming a shortcut for these figures to hype their deeds and harvest audiences.
From an objective point of view, many Internet celebrities who have "collapsed" and "extraordinarily" are causing more and more controversies. Just two days ago, Internet celebrity "Mala Tang" with millions of fans secretly filmed intimate scenes of couples and live broadcasted airport security checks during a live broadcast at Guangzhou Baiyun Airport. Almost at the same time, Internet celebrity "Xiaohuxing" was also banned due to coercion. Airport volunteers were detained administratively for taking off their masks and their accounts were banned.
Compared with the criminal punishment, the seriousness of these behaviors is of course very different, but they have all been dealt with by the corresponding platform. This is actually a reflection of social opinions: people are driven by traffic to frequently criticize Internet celebrities. Behaviors that impact public order and challenge social values are already very objectionable, and we hope that stronger normative constraints can be imposed on this group.
From this perspective, Zhou Zhengyi and Yu Wenhong’s performance in front of the public camera will inevitably be controversial.And whether the method he chose to restart his life and start a business again will be accepted by the public is still a question mark.Written by
/ Liu Zao (media person)
editor / Xu Qiuying
proofread / Yang Xuli
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