Dongfang.com reporter Xiong Fangyu reported on October 2: According to Beacon Professional Edition data, as of 18:00 on October 2, the box office for the 2024 National Day period exceeded 877 million. Among them, the box office on the first day on October 1 was 494 million, which was a 15% increase from last year's National Day box office. It also broke the record for the number of National Day screenings in Chinese film history and became the highest single-day box office since the Spring Festival in 2024. Among them, the films "749 Bureau " and " Volunteers: Battle of Life and Death " formed the first echelon of box office, and together they contributed nearly two-thirds of the box office of the market.
analyst Chen Jin said that the box office of "749 Bureau" exceeded expectations, and the movie-going crowd achieved a significant "breakthrough" on the day. In the early stages of pre-sales for the film, fans were the main focus. Four days after pre-sales started, female viewers still accounted for over 80% of the audience. However, on the day of release, the proportion of female viewers dropped to 60%. A large number of non-core audiences entered the venue, which was the reason why the film broke the National Day record in Chinese film history on the first day. The box office record of science fiction films and the reasons for their success at the box office.
Reporters noticed that on the first day of its release, "749 Bureau" was on Weibo's hot search topic list 15 times. The number of new topic views on Douyin exceeded 200 million for two consecutive days, and the number of new topic views on Xiaohongshu also rose to No. 1, it can be said that it aroused widespread heated discussion on the first day of release.
A total of 10 new films will be released on the National Day holiday this year, 8 of which are live-action films of medium and large production scale. This is also the National Day holiday with the largest number of new films in the head and mid-waist area in recent years. The film types cover science fiction, war, Crime, action, comedy, disaster, drama, animation, song and dance and many other genres.
Judging from the ticket purchase images, "749 Bureau", which led the box office on the first day, has a prominent proportion of young audiences under 25 years old and audiences in third- and fourth-tier cities, and has obvious box office advantages in central and southwestern China; "Volunteers: Battle of Life and Death" It has a prominent male audience over the age of 35, and has a clear box office advantage in East China. At the same time, it has a prominent proportion of multi-person viewing, making it a viewing choice for many family audiences; " Road to Fire " is a third or fourth film. Young female audiences in lower-tier cities and under the age of 25 account for a prominent proportion, and it is also the film with the highest proportion of double viewing during this year's National Day release.
In terms of cities, Shanghai, Beijing, Shenzhen, Guangzhou, and Chengdu rank among the top five cities for National Day in 2024. Overall, the box office share of first- and second-tier cities has increased significantly compared with the National Day in 2023. Guangzhou, Suzhou, Hangzhou, and Nanjing The rankings of cities such as , Changsha, and Ningbo all increased year-on-year.
Dongfang.com reporter Xiong Fangyu reported on October 2: According to Beacon Professional Edition data, as of 18:00 on October 2, the box office for the 2024 National Day period exceeded 877 million. Among them, the box office on the first day on October 1 was 494 million, which was a 15% increase from last year's National Day box office. It also broke the record for the number of National Day screenings in Chinese film history and became the highest single-day box office since the Spring Festival in 2024. Among them, the films "749 Bureau " and " Volunteers: Battle of Life and Death " formed the first echelon of box office, and together they contributed nearly two-thirds of the box office of the market.
analyst Chen Jin said that the box office of "749 Bureau" exceeded expectations, and the movie-going crowd achieved a significant "breakthrough" on the day. In the early stages of pre-sales for the film, fans were the main focus. Four days after pre-sales started, female viewers still accounted for over 80% of the audience. However, on the day of release, the proportion of female viewers dropped to 60%. A large number of non-core audiences entered the venue, which was the reason why the film broke the National Day record in Chinese film history on the first day. The box office record of science fiction films and the reasons for their success at the box office.
Reporters noticed that on the first day of its release, "749 Bureau" was on Weibo's hot search topic list 15 times. The number of new topic views on Douyin exceeded 200 million for two consecutive days, and the number of new topic views on Xiaohongshu also rose to No. 1, it can be said that it aroused widespread heated discussion on the first day of release.
A total of 10 new films will be released on the National Day holiday this year, 8 of which are live-action films of medium and large production scale. This is also the National Day holiday with the largest number of new films in the head and mid-waist area in recent years. The film types cover science fiction, war, Crime, action, comedy, disaster, drama, animation, song and dance and many other genres.
Judging from the ticket purchase images, "749 Bureau", which led the box office on the first day, has a prominent proportion of young audiences under 25 years old and audiences in third- and fourth-tier cities, and has obvious box office advantages in central and southwestern China; "Volunteers: Battle of Life and Death" It has a prominent male audience over the age of 35, and has a clear box office advantage in East China. At the same time, it has a prominent proportion of multi-person viewing, making it a viewing choice for many family audiences; " Road to Fire " is a third or fourth film. Young female audiences in lower-tier cities and under the age of 25 account for a prominent proportion, and it is also the film with the highest proportion of double viewing during this year's National Day release.
In terms of cities, Shanghai, Beijing, Shenzhen, Guangzhou, and Chengdu rank among the top five cities for National Day in 2024. Overall, the box office share of first- and second-tier cities has increased significantly compared with the National Day in 2023. Guangzhou, Suzhou, Hangzhou, and Nanjing The rankings of cities such as , Changsha, and Ningbo all increased year-on-year.
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