In order to promote the creation of a movie city, according to the deployment of the Municipal Party Committee and the Municipal Government, the Municipal Party Committee Propaganda Department (Municipal Film Bureau) will from September 28 to December 31, 2024, , jointly with Taopiaopiao and Maoyan. The ticketing platform issued movie coupons with a total value of 45 million yuan.
Increased efforts to benefit the people and subsidized more than 1.5 million
This time, a large number of movie coupons were issued, with strong discounts, ranging from the eleventh to the end of the year, covering all commercial theaters in the city. The activity adheres to the principle of "government subsidies and enterprise matching", and is jointly funded by the government and enterprises. Fund matching cooperation is carried out at a ratio of 1:0.5, with a total investment of 45 million yuan. During the event, users can log in to Taopiaopiao and Maoyan platforms (including app clients, mini-programs, etc.), and after receiving consumption coupons, they can enjoy a discount of up to 30 yuan per ticket and 60 yuan per purchase for movie tickets in local theaters. This event is expected to benefit more than 1.5 million moviegoers.
Movies "Assist" Consumption Culture, Business, Sports and Travel Exhibition Linkage
"Le Ying Shanghai" uses movies as consumption anchors to give full play to the role of movies in "draining and assisting" consumption in catering, shopping, entertainment and other consumption. For the first time, entertainment-linked movie consumption coupons have been launched, and are distributed in a targeted manner to target groups who have spent money on concerts, music festivals, e-sports events, performances and other cultural and entertainment activities, including audiences who come to Shanghai from other places. Everyone is encouraged to "before the show, Enter the theater during free periods such as before taking a break or before returning to strengthen the linkage effect of cultural, business, tourism and sports exhibitions, promote consumption, increase popularity and stabilize growth for the overall market.
promotes the healthy development of the market and meets the diverse needs of the audience
adheres to the principle of benefiting the people and subsidizing the people, and innovates the way of ticket subsidy. On the basis of the previous single-person single coupons, a new pair of consumption coupons has been launched to provide convenience for couples, relatives, friends, families and other users to receive coupons and purchase tickets. In addition, according to Shanghai's characteristics and audience needs, special consumer coupons are configured to further tap the market potential. In terms of content, during the event, key National Day films such as "Volunteers: Battle for Life" and overseas imported blockbusters such as "Transformers: Origins" and "Venom: The Last Dance" will be released one after another, attracting different ages. Audiences of all levels enter the cinema, allowing movie fans in Shanghai to fully experience the charm of the "City of Movies".
In order to promote the creation of a movie city, according to the deployment of the Municipal Party Committee and the Municipal Government, the Municipal Party Committee Propaganda Department (Municipal Film Bureau) will from September 28 to December 31, 2024, , jointly with Taopiaopiao and Maoyan. The ticketing platform issued movie coupons with a total value of 45 million yuan.
Increased efforts to benefit the people and subsidized more than 1.5 million
This time, a large number of movie coupons were issued, with strong discounts, ranging from the eleventh to the end of the year, covering all commercial theaters in the city. The activity adheres to the principle of "government subsidies and enterprise matching", and is jointly funded by the government and enterprises. Fund matching cooperation is carried out at a ratio of 1:0.5, with a total investment of 45 million yuan. During the event, users can log in to Taopiaopiao and Maoyan platforms (including app clients, mini-programs, etc.), and after receiving consumption coupons, they can enjoy a discount of up to 30 yuan per ticket and 60 yuan per purchase for movie tickets in local theaters. This event is expected to benefit more than 1.5 million moviegoers.
Movies "Assist" Consumption Culture, Business, Sports and Travel Exhibition Linkage
"Le Ying Shanghai" uses movies as consumption anchors to give full play to the role of movies in "draining and assisting" consumption in catering, shopping, entertainment and other consumption. For the first time, entertainment-linked movie consumption coupons have been launched, and are distributed in a targeted manner to target groups who have spent money on concerts, music festivals, e-sports events, performances and other cultural and entertainment activities, including audiences who come to Shanghai from other places. Everyone is encouraged to "before the show, Enter the theater during free periods such as before taking a break or before returning to strengthen the linkage effect of cultural, business, tourism and sports exhibitions, promote consumption, increase popularity and stabilize growth for the overall market.
promotes the healthy development of the market and meets the diverse needs of the audience
adheres to the principle of benefiting the people and subsidizing the people, and innovates the way of ticket subsidy. On the basis of the previous single-person single coupons, a new pair of consumption coupons has been launched to provide convenience for couples, relatives, friends, families and other users to receive coupons and purchase tickets. In addition, according to Shanghai's characteristics and audience needs, special consumer coupons are configured to further tap the market potential. In terms of content, during the event, key National Day films such as "Volunteers: Battle for Life" and overseas imported blockbusters such as "Transformers: Origins" and "Venom: The Last Dance" will be released one after another, attracting different ages. Audiences of all levels enter the cinema, allowing movie fans in Shanghai to fully experience the charm of the "City of Movies".
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