It’s a good night in the year, and it’s the brightest time thousands of miles away. On the evening of September 17, the "China Central Radio and Television Station 2024 Mid-Autumn Festival Gala" arrived as scheduled, accompanying the global audience to spend a wonderful Mid-Autumn Festival night.
As of 10:00 on September 18, the total cross-media reading and viewing volume of the CCTV 2024 Mid-Autumn Festival Gala on the CCTV platform was 1.135 billion times. There were 135 million live viewings on the TV side, with the total parallel share reaching 17.63%, continuing to increase from the previous year; 1 billion readings and viewings on the new media side. The total number of readings of the party-related topics exceeded 4.6 billion, and received more than 700 hot searches on the entire network. #CCTV Mid-Autumn Festival# #93-year-old veteran gives mooncakes to his fallen comrades# #北北民在北区的东西# #turns out I remember this Hot search topics such as "The song is written for my mother" and "#" triggered enthusiastic interactions among netizens. Related videos have been played more than 1 billion times online, including "Watching the Autumn Gala in Vertical Screen" with more than 202 million views. More than 1,000 overseas media reported on the CCTV Autumn Gala. The national conditions and beautiful artistic style displayed by the Main Station Autumn Gala have been praised by audiences at home and abroad: "The array of traditional culture is full", "Nostalgia and feelings of home and country are intertwined", "The Main Station Autumn Gala has another Give the world 'hundred million' points of oriental aesthetic shock"...
Technology revitalizes cultural treasures
Thousand-year-old context surges with poetry and picturesqueness
This year's autumn evening of the main station makes full use of the latest achievements of "5g+4k/8k+ai" integrated communication, allowing the five Thousand-year-old Chinese culture has blossomed into a timeless brilliance. The program "Chiling" uses AI, virtual reality and other technologies to "awaken" the cultural relics in the Liaoning Provincial Museum's collection of "Ruihe Tu" by Zhao Ji of the Northern Song Dynasty, "Ten Scenes of the West Lake" by Wang Yuanqi of the Qing Dynasty, and eight-sided jars with blue and white pine, bamboo and plum patterns in the Yuan Dynasty. , "Pictures of Ladies with Hairpin Flowers" from the Tang Dynasty, the "beautiful and wonderful" visual enjoyment made netizens praise, "I admired the ladies of the Tang Dynasty with fluttering clothes at close range, they are really beautiful" "It was like traveling through time and space, witnessing the flying cranes with my own eyes ".
The program "Singing without Drums" incorporates Dunhuang's "Three Rabbits with Shared Ears" and the image of "Flying Sky" to recreate the grand scene of music and dance with silk and bamboo winding around the beams thousands of years ago. The Japanese poems include "Partridge Sky Osmanthus", "Qing Ping Diao", and the cross-border fusion "You Are the Mountain", etc., singing tender feelings that have passed through thousands of years. Netizens left messages one after another, "Mountains and rivers, accompanied by close friends, the autumn evening once again touched my romantic Chinese heart." "Poetry, song, dance, and drama, the romance connecting different time and space is moving."
Xia Chao, chairman of the Chinese Literary Critics Association, believes, “This year’s Autumn Gala presents an audio-visual feast to the audience with a unique Chinese aesthetic. Through modern scientific and technological means, it creates a beautiful image. The entire evening party blends ancient and modern times, The presentation of the dialogue between ancient and modern times allows the audience to experience China's historical heritage, customs, and aesthetic styles, while also seeing the vitality of the creative transformation and innovative development of China's excellent traditional culture in the new era," said Wu Tianduo, a Taiwanese compatriot in Australia. "There are many traditional Chinese cultural programs in the Autumn Gala. The ancient word names and folk songs from various places are very familiar to people. They show the charm of Chinese culture and make us Chinese overseas feel inspired."
Warmth It tells the story of China through songs
It tells the story of China through songs
In the same month, the country prospered and the family prospered. This year's Autumn Festival Gala continues the chapter-like structure while interspersing narratives, evoking the ever-lasting thoughts of hometown and homeland in the hearts of Chinese people around the world.
Ruan Jianhua, a researcher at China Aerospace Science and Technology Corporation, told how Chang'e-6 achieved sampling of the far side of the moon for the first time in human history. The high-tech copy of the moon's "identical" national flag displayed in the program made netizens feel proud: "'Chang'e flies to the moon' is amazing, the pride of astronauts" and "I look forward to 'China Red' continuing to shine in space."
Returning home and reuniting have been given special meaning in Shenyang, the venue of this year’s Autumn Gala. Li Weibo, a 93-year-old Volunteer Army veteran who has been welcoming the remains of his comrades home for ten consecutive years, sent mooncakes and gave military salutes to his comrades who were laid to rest at the Cemetery of the Martyrs of the War to Resist U.S. Aggression and Aid Korea during this Mid-Autumn Festival. This "Reunion" story that spans decades allows more people to understand the meaning of going home, and also encourages young people in the new era to continue moving forward. "The mountains and rivers are intact, and the heroes return to their hometowns to pay tribute to the most lovable people."
Write dreams into poems and sing life into songs.On the stage of this year's Autumn Gala, songs focusing on ordinary and passionate life aroused the resonance of the audience. "Apu's Missing" sings the courage to move forward and gives dream chasers the energy to fight; "If the Moon Didn't Come" sounded, and the gorgeous fireworks lit up the night sky, warming countless wanderers in foreign lands; "CCTV Boys" sang The cheerful "New Boy" travels through Laobei City, Shenyang, delivering happiness to everyone; in "Our Time" co-produced by Tan Weiwei and Olympic champion Wu Dajing and Deng Yawen, Ma Long, Pan Zhanle, Zhang Yufei, Sheng Li Hao, Huang Yuting and other Olympic athletes sent their sincere blessings to every audience.
Thick family affection will always touch the softest place in my heart. When Li Yuchun and Ma Ziyao sang "I Remember" duet, the photos of "I Remember Those Moments of Being Loved" previously collected online appeared on the screen, arousing the family memories in everyone's hearts; when Lin Yilun, Hu Xianxu sang Starting from "When You Are Old", the "reunion photos" generated by AI will permanently archive the good things of the past. The topic #Who do you most want to take a photo with through AI? also triggered enthusiastic comments from netizens, "I want AI to help me and "Grandma and grandpa took a family photo." "I noticed that my father choked up slightly when watching this. He must have missed his father very much."
Beauty and beauty share the same heart-to-heart connection
Chinese-style romance circle fans global audience
In this year's Autumn Gala, many internationally renowned musicians and Chinese performers played a harmonious symphony of mutual learning among civilizations. This year marks the 60th anniversary of the establishment of diplomatic relations between China and France. French pianist Richard Clayderman and Zhou Shen took the Eastern and Western audiences into the timeless and charming Chinese classic love story with a Chinese and Western song "Butterfly Lovers"; Hungarian pianist Havasi, who grew up listening to Chinese stories, played high-spirited music with many Chinese musicians at the China Industrial Museum, continuing his inextricable relationship with China; Kazakhstan singer Dimash Kudayibere Gen and Huang Xiaoyun collaborated on "Come from the World", singing a "cosmic" romance in the majestic, profound and charming stage design. The cultural fusion of "you are part of me and I am part of you" has made netizens never forget it. "They are all the sounds of nature, so beautiful." "The friendship between China and Hungary spanning three generations is touching."
cgtn (China International Television) English new media broadcast the Autumn Gala live. The main station launched integrated media coverage in 80 languages around the world, and the response from overseas audiences was enthusiastic. Including NBC, Fox, CBS, BBC, Sky News, Alb UK TV, Welt TV in Germany, All-Russian National Television and Broadcasting Company, " More than 1,000 overseas media including European Times, Italy's Erea News Agency, Japan's largest Chinese information website Record China, Malaysia's National News Agency website, Brazil's Globo TV, etc., as well as Hong Kong's Point News, Macau Cable TV, Taiwan's "Economy" Daily, "Taipei Post" and other media from Hong Kong, Macao and Taiwan reported on the Taiwan Broadcasting Corporation's Autumn Gala.
Main Station International Video News Agency provides services to mainstream media in many countries such as American TV, American odk media, European Chinese TV, UAE China Arab Satellite TV, Kenya Switch TV, Afghanistan Mingyue TV, "Sri Lanka Mirror", etc., as well as "Hong Kong Commercial Daily, Hong Kong Bauhinia Magazine, Hong Kong News, Macau Broadcasting Television, Macau Cable TV and other Hong Kong and Macao media simultaneously broadcast the complete program of the Mid-Autumn Festival Gala of the main station.
Guo Hong, Chairman of the New Zealand Chinese Organizations Association, Niu Huawei, Chairman of the Russian Eurasian Media Association, Liu Heling, President of the Zambian Overseas Chinese Young Entrepreneurs Association, etc. all praised the Taiwanese Autumn Festival Gala, saying that "Watching the Autumn Gala during the Mid-Autumn Festival" has become a way for overseas Chinese to celebrate the Mid-Autumn Festival. One of the "new folk customs" is to share a bright moon with relatives in the motherland at the moment of family reunion, and feel the resonance deep in the soul. Algerian netizen Ahmed said, "The party showcased China's rich cultural heritage, traditions and wonderful creativity. China is so wonderful and amazing."
The bright moon shines on ancient and modern times, sharing the beauty of the moon thousands of miles apart.This year's CCTV Autumn Gala is full of new ideas, warmth and affection, allowing audiences at home and abroad to share the poetic splendor and warm emotions of the Full Moon Mid-Autumn Festival, carrying the long-lasting deep love for home and country of Chinese people around the world.
(CCTV News Client)
On the stage of this year's Autumn Gala, songs focusing on ordinary and passionate life aroused the resonance of the audience. "Apu's Missing" sings the courage to move forward and gives dream chasers the energy to fight; "If the Moon Didn't Come" sounded, and the gorgeous fireworks lit up the night sky, warming countless wanderers in foreign lands; "CCTV Boys" sang The cheerful "New Boy" travels through Laobei City, Shenyang, delivering happiness to everyone; in "Our Time" co-produced by Tan Weiwei and Olympic champion Wu Dajing and Deng Yawen, Ma Long, Pan Zhanle, Zhang Yufei, Sheng Li Hao, Huang Yuting and other Olympic athletes sent their sincere blessings to every audience.Thick family affection will always touch the softest place in my heart. When Li Yuchun and Ma Ziyao sang "I Remember" duet, the photos of "I Remember Those Moments of Being Loved" previously collected online appeared on the screen, arousing the family memories in everyone's hearts; when Lin Yilun, Hu Xianxu sang Starting from "When You Are Old", the "reunion photos" generated by AI will permanently archive the good things of the past. The topic #Who do you most want to take a photo with through AI? also triggered enthusiastic comments from netizens, "I want AI to help me and "Grandma and grandpa took a family photo." "I noticed that my father choked up slightly when watching this. He must have missed his father very much."
Beauty and beauty share the same heart-to-heart connection
Chinese-style romance circle fans global audience
In this year's Autumn Gala, many internationally renowned musicians and Chinese performers played a harmonious symphony of mutual learning among civilizations. This year marks the 60th anniversary of the establishment of diplomatic relations between China and France. French pianist Richard Clayderman and Zhou Shen took the Eastern and Western audiences into the timeless and charming Chinese classic love story with a Chinese and Western song "Butterfly Lovers"; Hungarian pianist Havasi, who grew up listening to Chinese stories, played high-spirited music with many Chinese musicians at the China Industrial Museum, continuing his inextricable relationship with China; Kazakhstan singer Dimash Kudayibere Gen and Huang Xiaoyun collaborated on "Come from the World", singing a "cosmic" romance in the majestic, profound and charming stage design. The cultural fusion of "you are part of me and I am part of you" has made netizens never forget it. "They are all the sounds of nature, so beautiful." "The friendship between China and Hungary spanning three generations is touching."
cgtn (China International Television) English new media broadcast the Autumn Gala live. The main station launched integrated media coverage in 80 languages around the world, and the response from overseas audiences was enthusiastic. Including NBC, Fox, CBS, BBC, Sky News, Alb UK TV, Welt TV in Germany, All-Russian National Television and Broadcasting Company, " More than 1,000 overseas media including European Times, Italy's Erea News Agency, Japan's largest Chinese information website Record China, Malaysia's National News Agency website, Brazil's Globo TV, etc., as well as Hong Kong's Point News, Macau Cable TV, Taiwan's "Economy" Daily, "Taipei Post" and other media from Hong Kong, Macao and Taiwan reported on the Taiwan Broadcasting Corporation's Autumn Gala.
Main Station International Video News Agency provides services to mainstream media in many countries such as American TV, American odk media, European Chinese TV, UAE China Arab Satellite TV, Kenya Switch TV, Afghanistan Mingyue TV, "Sri Lanka Mirror", etc., as well as "Hong Kong Commercial Daily, Hong Kong Bauhinia Magazine, Hong Kong News, Macau Broadcasting Television, Macau Cable TV and other Hong Kong and Macao media simultaneously broadcast the complete program of the Mid-Autumn Festival Gala of the main station.
Guo Hong, Chairman of the New Zealand Chinese Organizations Association, Niu Huawei, Chairman of the Russian Eurasian Media Association, Liu Heling, President of the Zambian Overseas Chinese Young Entrepreneurs Association, etc. all praised the Taiwanese Autumn Festival Gala, saying that "Watching the Autumn Gala during the Mid-Autumn Festival" has become a way for overseas Chinese to celebrate the Mid-Autumn Festival. One of the "new folk customs" is to share a bright moon with relatives in the motherland at the moment of family reunion, and feel the resonance deep in the soul. Algerian netizen Ahmed said, "The party showcased China's rich cultural heritage, traditions and wonderful creativity. China is so wonderful and amazing."
The bright moon shines on ancient and modern times, sharing the beauty of the moon thousands of miles apart.This year's CCTV Autumn Gala is full of new ideas, warmth and affection, allowing audiences at home and abroad to share the poetic splendor and warm emotions of the Full Moon Mid-Autumn Festival, carrying the long-lasting deep love for home and country of Chinese people around the world.
(CCTV News Client)
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