Article by Culture and Entertainment Value Officer Article by Liu Nana Editor by Mei Qi Even a typhoon did not stop Kanye. Wuyuanhe Stadium was severely damaged by a typhoon on September 6, but the Haikou government responded quickly, and on the evening of September 15, Kanye Wes

Text丨Entertainment Value Officer Written by Liu Nana Editor丨美 圻

Even a typhoon did not stop Kanye. Wuyuanhe Stadium was severely damaged by a typhoon on September 6, but the Haikou government responded quickly. On the evening of September 15, Kanye West's "Audio Session" was successfully held. The stadium with a capacity of more than 40,000 people was packed, and the atmosphere of the entire performance was enthusiastic. Kanye's live performance exceeded expectations and the audience responded with a "big chorus". It was a successful performance for both stars and fans.

Although Haikou was hit hard by natural disasters, the promotion of the performance economy drove Haikou tourism revenue of 373 million yuan (from official information of Haikou Culture and Tourism), winning huge economic support for post-disaster reconstruction.

According to an announcement from Haikou Culture and Tourism on September 16, Kanye West’s “ Haikou Duty Free Store combined with performance to boost consumption audition session” has been confirmed to perform an additional performance on September 21. This confirms Kanye's positive feedback on the performance, and also reflects the professionalism of the Chinese support team. It is an opportunity for viewers who have not grabbed tickets before to make up for their regrets. Kanye's trip to "Coconut City" (nickname of Haikou) is full of harmonious factors that bring win-win results to all parties. The success of this performance may also inspire the cultural tourism industry in more second- and third-tier cities.

01 ye entered Coconut City, made an unexpected two-way trip to

On September 16th, when Su Su saw the information released by the Haikou Tourism and Culture Bureau, kanye west world tour audition conference·Haikou Station was added: September 21st, We will meet again in Haikou, and the carnival will continue... After hearing the news about , I immediately sent a WeChat message to my friend to remind him to grab tickets and reserve wine.

Su Su arrived in Haikou on September 14th. The "Ye content" of his companions on the plane was very high. "Nearly all of them were boys like me who wore camouflage pants and big boots. Everyone could tell by looking at each other that the other person was going there. Those who went to the concert. " The "hipsters" in Haikou Airport flocked to major hotels in Haikou. The density of "hipsters" in Haikou was also very high on social media, causing ordinary-dressed audience members to be regarded as... cattle.

Kanye and his party stayed at the InterContinental Hotel, and Su Su also booked the InterContinental Hotel in Haikou. As a result, the price of the hotel doubled and soared. "It's worth it. What if I meet Ye during breakfast?" Sure enough, many hotel guests posted on social media Posted a video of Kanye greeting everyone.

Kanye photographed by netizens staying at the InterContinental Hotel

With the news of the encore, The current room prices of the InterContinental Hotel from 9.20 to 9.22 are three times the previous price, and from 9.21 to 922, in addition to suites priced at 8,500 yuan a night, ordinary rooms Fully booked with .

Su Su told the Entertainment Value Officer that he learned that idol Kanye was going to perform in China two months ago, but if he had not verified it through official channels, he would have suspected it was false news. "After all, Kanye has a lot of topics to talk about, and why not Beijing, Shanghai, Guangzhou and Shenzhen? But Haikou? When I first heard about the news, I had a lot of doubts. " However, when Kanye updated his photos on Instagram of his childhood school days in Nanjing and The caption said "I'm back", and fans finally took the "reassurance" and left messages on Kanye's Instagram, "I'm back to my roots".

Photos that netizens jokingly call "returning to their roots"

Tickets for this audition are divided into five levels, ranging from 680 yuan in the stands to 2,000 yuan in the infield. . On September 2, related tickets will be sold at Maoyan and Damai Tickets were opened on the two major platforms and sold out in seconds. The ticket purchase page of Maoyan, the general ticketing agent, shows that the number of tickets available for sale is 20,175; another ticket purchase platform, Damai, has 10,000 tickets available. Although there were sufficient tickets, Su Su still felt that the tickets were sold out quickly. She did not expect that there were so many ye fans.

Just before the fans were about to set off, the weather station forecast a typhoon passing through Haikou, and the official announcement of the concert was postponed to September 15th.On September 6, "Capricorn" caused serious damage to Haikou's transportation, electricity, communications and other infrastructure. Su Su watched the video of the Wuyuanhe Stadium roof being torn off by the hurricane, with the remaining skeleton and cloth strips hanging. I thought, "Can this still be done?"

Relevant departments in Haikou City concentrated financial and material resources to repair the venue. Although the ceiling was still a skeleton, the audition was held as scheduled. On the night of the event, Su Su and her friends rushed to the stadium and felt the fanatical atmosphere of the fans. Rap ​​stars such as Naiwan and Wang Yitai also came to watch the performance.

After the show started, Kanye, wearing a black sweatshirt with "Told You" in red in Chinese, slowly walked into the center of the stage in a golden wheat field. The piano prelude sounded, and Su Su and the fans around her could not help but scream. This was their most familiar and favorite song "Runaway". Su Su described the experience of this performance as "perfect beyond expectations". He did not expect Ye to loudly say the Chinese opening "i love u Haikou"; he did not expect the audience's chorus to be so shocking; he did not expect Kanye's four children to come too. To the center of the stage...

02 Create a "Performing City", The performance economy restores local assets

In the first half of this year, due to the impact of outbound tourism, the tourism industry in Haikou and even Hainan, and duty-free consumption on outlying islands were seriously affected. Topics such as "Sanya hotel prices plummeted", "duty-free shops are empty" and "tourists dropped sharply" continue to appear on social media. Data from multiple platforms show that the market price of hotels in Sanya during the summer season has dropped year-on-year , which has aroused public concern. Concerns about Hainan’s tourism market.

Based on the changes in the market under the new situation, Hainan has released "Several Measures for Hainan Province to Further Promote the Linkage of Culture, Sports, Tourism and Business Exhibitions to Expand Consumption", has issued detailed implementation rules for large-scale concerts, music festivals and high-quality outstanding theatrical performances . In order to encourage market entities to introduce and invest in large-scale theatrical performances, Hainan has formulated more detailed "Hainan Province Implementation Rules for Rewards for Large-scale Concerts, Music Festivals and High-Quality Outstanding Theater Performances", aiming to enhance the vitality of Hainan's performing arts market and accelerate Promote the construction process of an international tourism consumption center.

Driven by the incentive system, Haikou has actively tried the strategy of performance economy to drive consumption. In the first half of this year, it held concerts by stars such as Aaron Kwok, Angela Chang, and Jay Chou. Among them, Jay Chou's concert generated more than 900 million yuan in revenue for Haikou. Income (data from Haikou Culture and Tourism official) . In addition, various theme music festivals such as Lawn Music Festival, Dragon Fruit Concert, and Ginseng Fruit Concert are also taking turns. Haikou's "ambition" to create a "performing city" brand IP can no longer be hidden.

Since Hainan has certain advantages in launching international commercial performances with the support of the free trade port policy, cooperation with overseas stars has become an important means for Haikou to boost the economy. Kanye’s “Audio Session” will undoubtedly shoulder the important task of recovering Haikou’s tourism consumption. Wang Ke, director of the Haikou Municipal Tourism and Culture Bureau, publicly stated that the "Audition Session" is not only an exchange of music and art, but also an important opportunity for Haikou to show its cultural charm to the world. As an "international performance before the Hainan Free Trade Port was closed," the "Trial Session" was regarded locally as an "international style" tourism landmark project to build an international tourism consumption center.

It can be seen from the effect of Kanye’s “listening session” that Hainan’s cultural tourism consumer market is in urgent need of the “stimulant” of concerts. First of all, the huge passenger flow brought by the star effect has brought strong consumption flow to Haikou, thus leveraging the fan economy of "food, accommodation, travel, shopping and entertainment". According to official data from Haikou Culture and Tourism, the audition-Haikou station performance achieved box office revenue of approximately 51 million yuan, of which 96.5% were ticket purchasers from outside the island, driving Haikou tourism revenue of 373 million yuan.

According to Haikou official data, on the day of the 5 performance, the average occupancy rate of accommodation facilities in Haikou was 83.42%, a year-on-year increase of 41.82%, and a month-on-month increase of 10.44%; the average occupancy rate of 23 key monitored hotels was 88.3%, and there were 53 tourist hotel rooms. The occupancy rate has reached over 90%, driving the accommodation industry's turnover to more than 45 million yuan. The city's main scenic spots and rural tourist spots received a total of 73,900 tourists. Sales of duty-free shops on the city’s outlying islands amounted to 56 million yuan, a year-on-year increase of 4.5% and a month-on-month increase of 21.5%.

The high-efficiency returns visible to the naked eye are due to the "reorganization" of the Haikou local government. Hotels, scenic spots, tourist products, catering, duty-free, and commercial retail have all coordinated to launch more than 100 fan-exclusive preferential services. provides tourists from outside the island Provide more consumer entertainment scenes and further amplify the economic benefits of performances .

03 artist rolls internationally, stage sinks into the county

On the day that Kanye performed in Haikou, dolphin music queen Mariah Carey also held her own concert in Beijing. However, first-tier cities like Beijing, Shanghai and Guangzhou do not lack the means to stimulate consumption. Sinking cities are the places that are eager to be labeled as "performing cities".

According to the "China Concert Report for the First Half of 2024" released by the Dalue Music Industry Research Institute, there were a total of 1,182 performances in the first half of 2024, including 874 concerts with 3,000 seats or more, an increase of 330.5% compared with the first half of 2023. The total number of viewers of reached 11.92 million. In the first half of 2024, the total box office revenue of concerts nationwide reached 10.14 billion yuan, of which the box office revenue of concerts with more than 3,000 seats totaled 10.08 billion yuan, an increase of 8.37 billion yuan compared with the first half of 2023 (1.71 billion yuan)..

"When you are tired of seeing tourist attractions, you can listen to celebrity concerts, attend music festivals, and get high with people on the same channel. This experience is more engaging. The performance economy is booming because the tourism market has developed to a certain extent, and well-known attractions are saturated. "Young people need new consumption scenarios, and the local economy also needs new growth." Zhang Shudong, founder of Yingshun Capital, analyzed the entertainment value officer and said that the sinking market will become the core area of ​​future entertainment economic competition and will also contribute to the restoration of local areas. Assets and liabilities play an important role in .

In April this year, Jay Chou's four concerts in Hangzhou directly drove cultural tourism consumption of 1.316 billion yuan in Hangzhou; Andy Lau's tour concert in Chengdu boosted comprehensive consumption of 540 million yuan. On August 18, 23,000 people gathered at Yulin Sports center and enjoyed an audio-visual feast presented by well-known singers such as Wang Leehom and Angela Chang. On September 15, Jiangxi Hongxinggu Scenic Area held a Mid-Autumn Festival Stars Concert. In addition to concerts, also held music festivals this year in Datong City, Shanxi Province, Tai'an City, Shandong Province, Yiwu, Jinhua, Chuzhou, Anhui Province, and Yangzhou, Jiangsu Province. Its lineup is no less than that of music festivals in first- and second-tier cities. Cities such as Zhengzhou, Hohhot, and Taiyuan performed well in summer concerts. The cultural and tourism departments actively participated in various ways, providing venues, materials, and transportation guarantees to enhance the experience of out-of-town fans.

music festivals are held together, and concerts are brought to the county towns, which is a new trend of business sinking and penetration. concerts have stimulated consumption, cultural IP operations and cross-province and city flow of people in the sinking market to the greatest extent.. However, based on the current situation of the domestic star concert market that has become saturated, driving new increments in the performing arts economy through overseas stars is another business model to expand the sinking market in the future.

In 2024, in addition to Kanye and Mariah Carey who have just held a concert, stars such as Martian Brother, Ollie, Joyce Jonathan, and Chris James will also perform in China. The successful holding of the Haikou Kanye audition, coupled with the current expansion of the 144-hour visa-free transit policy for foreigners to 37 ports including Shijiazhuang and Qinhuangdao in Hebei Province, Shenyang, Dalian, Shanghai, Jiangsu Province, Nanjing and Lianyungang in Jiangsu Province, a series of measures have been taken to reduce the impact of sinking The introduction of overseas stars to the market for cooperation plays a positive role.

In the second half of 2024, the market will witness a new trend in the performance economy: international artists will occupy the domestic performance market, and the concert economy will sink to counties. But what is certain is that when the market is stimulated with new vitality and the consumption scenarios become richer and more diverse, the local economy can accelerate the positive cycle.