's performance during the summer season was already poor before the start of school for primary and secondary school students across the country, and its box office performance after school started was even more dismal. Not only was the box office 9 billion less than the same period last year, but it also directly became the worst summer season in the past 10 years. The best-performing film " Catch Baby " has been postponed to October 25th. There are no blockbuster new movies to see in the whole month of September. Most of the movies are gearing up to hit the National Day holiday. Maybe, this year’s National Day holiday will bottom out and impact KPIs in the second half of this year.
The return of industrial movies
There are currently eight known movies, which will be seen with you on this National Day. They include " crisis route " on September 30; " safe entry and exit " on September 30; " road to fire " on October 1; "only this green" on October 1; " hot style" "Good Guy " will be released on October 1; "Panda Project" will be released on October 1; "New Big Head Son and Little Head Dad 6: Mini Adventure" will be released on October 1; and the second part of "Volunteer Army" will be released on National Day this year. Meet everyone, but the specific schedule has not been announced yet.
In addition, works such as "749 Bureau" may also impact this year's National Day. So it can be seen that movies like "Crisis Line" and "Volunteers" are traditional industrial blockbusters.
The film industry is also a manifestation of comprehensive strength. From the camera in the director's hand to the technology, and even to the final screening stage, there is no place where hard power is not demonstrated. The reason why the United States has become the world's number one film power is precisely because it is the world's number one industrial power. Our country has been pursuing it for a long time, hoping to be like Hollywood in movies, constantly producing all kinds of blockbusters, the kind of blockbusters that are worth the price of admission just for the special effects and pictures.
Every Spring Festival and National Day are markets that film companies place heavy bets on. The main theme during the National Day is the air force, navy, and volunteer army. During the Spring Festival, family members enjoy watching Sun Wukong fight monsters. Until we ushered in the most important " wandering earth ", which opened the first year of science fiction in China.
However, it seems that since "The Wandering Earth", it has never been able to bring an industrial masterpiece that satisfies people. It may also be because of the three-year shutdown due to the epidemic that people are reluctant to invest in big projects. In short, there has been a lack of top industrial movies in recent years. This year’s National Day holiday finally saw the return of industrial films.
"Crisis Line" starring Andy Lau is the first aerial crime blockbuster. In addition, the second part of "Volunteer Army" continues Chen Kaige's style, with big production and big scenes. With the existence of these films, there is a chance that leading industrial films will be top-notch in the National Day schedule.
The theme is more breakthrough than
. And this year’s National Day release is quite breakthrough in terms of theme. Although it is also distributed in several major categories such as comedy and war movies, the content is innovative.
For example, "The Road to Fire" starring Zhao Liying , Xiao Yang , Liu Ye , is so popular because it seems to be about a few parents who have lost their children and find them, but The anti-crime path of human traffickers was once again staged, which made people feel more eye-catching.
The recent film market has also been a bit frustrating. You can understand that some film practitioners hope to create classic works that reflect social pain points. However, the focus on defrauding domestic violence, campus violence, and the lower class of society has passed by, making people feel boring and too stressful. Zhao Liying, Xiao Yang, and Liu Ye were unlucky enough this time, and their children were sold by traffickers. However, the movie does not want to take the path of bitterness. Instead, the three people hit it off and embark on a road of seeking revenge by using violence to fight violence in the wilderness, which makes people's adrenaline levels soar.
and "Only This Green" are also exciting. Just like the title of the Spring Festival Gala program, there are no lines in the whole film. The whole film is just dancing, showing a Chinese aesthetic. This kind of subject matter and experience is indeed a breakthrough in terms of movies, and it uses new tricks.
The situation is relatively stable
In addition, considering the general environment of the movie, it is probably the end.
After all, the movie market has been criticized by everyone for so long. People also want to watch some good movies and go into the cinema to experience it. And, without the distraction of the Olympics.
Needless to say, this year's major film producers are really biting their backs on the Olympics. The Olympic Games, which come every four years, is not a particularly rare event. Who knew it would be so highly discussed this year. There is no way, who said that our Olympic athletes this year are too good and have created many impossible firsts. In comparison, spending money to go to the movies during the summer is too boring.
The National Day file is not interfered by the Olympic Games. Besides, the performance of the National Day file has been relatively stable in the past ten years.
Even though 2022 was the sluggish year for the film market, due to the interference of special circumstances, few cinemas were open for most of the year. ", A Thousand Miles Homeward ", which was released on National Day, ended up taking 1.593 billion at the box office. If you look at it this way, the first movie in the National Day season probably doesn't have much pressure. 's performance during the summer season was already poor before the start of school for primary and secondary school students across the country, and its box office performance after school started was even more dismal. Not only was the box office 9 billion less than the same period last year, but it also directly became the worst summer season in the past 10 years. The best-performing film " Catch Baby " has been postponed to October 25th. There are no blockbuster new movies to see in the whole month of September. Most of the movies are gearing up to hit the National Day holiday. Maybe, this year’s National Day holiday will bottom out and impact KPIs in the second half of this year. The return of industrial movies There are currently eight known movies, which will be seen with you on this National Day. They include " crisis route " on September 30; " safe entry and exit " on September 30; " road to fire " on October 1; "only this green" on October 1; " hot style" "Good Guy " will be released on October 1; "Panda Project" will be released on October 1; "New Big Head Son and Little Head Dad 6: Mini Adventure" will be released on October 1; and the second part of "Volunteer Army" will be released on National Day this year. Meet everyone, but the specific schedule has not been announced yet. In addition, works such as "749 Bureau" may also impact this year's National Day. So it can be seen that movies like "Crisis Line" and "Volunteers" are traditional industrial blockbusters. The film industry is also a manifestation of comprehensive strength. From the camera in the director's hand to the technology, and even to the final screening stage, there is no place where hard power is not demonstrated. The reason why the United States has become the world's number one film power is precisely because it is the world's number one industrial power. Our country has been pursuing it for a long time, hoping to be like Hollywood in movies, constantly producing all kinds of blockbusters, the kind of blockbusters that are worth the price of admission just for the special effects and pictures. Every Spring Festival and National Day are markets that film companies place heavy bets on. The main theme during the National Day is the air force, navy, and volunteer army. During the Spring Festival, family members enjoy watching Sun Wukong fight monsters. Until we ushered in the most important " wandering earth ", which opened the first year of science fiction in China. However, it seems that since "The Wandering Earth", it has never been able to bring an industrial masterpiece that satisfies people. It may also be because of the three-year shutdown due to the epidemic that people are reluctant to invest in big projects. In short, there has been a lack of top industrial movies in recent years. This year’s National Day holiday finally saw the return of industrial films. "Crisis Line" starring Andy Lau is the first aerial crime blockbuster. In addition, the second part of "Volunteer Army" continues Chen Kaige's style, with big production and big scenes. With the existence of these films, there is a chance that leading industrial films will be top-notch in the National Day schedule. The theme is more breakthrough than . And this year’s National Day release is quite breakthrough in terms of theme. Although it is also distributed in several major categories such as comedy and war movies, the content is innovative. For example, "The Road to Fire" starring Zhao Liying , Xiao Yang , Liu Ye , is so popular because it seems to be about a few parents who have lost their children and find them, but The anti-crime path of human traffickers was once again staged, which made people feel more eye-catching. The recent film market has also been a bit frustrating. You can understand that some film practitioners hope to create classic works that reflect social pain points. However, the focus on defrauding domestic violence, campus violence, and the lower class of society has passed by, making people feel boring and too stressful. Zhao Liying, Xiao Yang, and Liu Ye were unlucky enough this time, and their children were sold by traffickers. However, the movie does not want to take the path of bitterness. Instead, the three people hit it off and embark on a road of seeking revenge by using violence to fight violence in the wilderness, which makes people's adrenaline levels soar. and "Only This Green" are also exciting. Just like the title of the Spring Festival Gala program, there are no lines in the whole film. The whole film is just dancing, showing a Chinese aesthetic. This kind of subject matter and experience is indeed a breakthrough in terms of movies, and it uses new tricks. The situation is relatively stable In addition, considering the general environment of the movie, it is probably the end. After all, the movie market has been criticized by everyone for so long. People also want to watch some good movies and go into the cinema to experience it. And, without the distraction of the Olympics. Needless to say, this year's major film producers are really biting their backs on the Olympics. The Olympic Games, which come every four years, is not a particularly rare event. Who knew it would be so highly discussed this year. There is no way, who said that our Olympic athletes this year are too good and have created many impossible firsts. In comparison, spending money to go to the movies during the summer is too boring. The National Day file is not interfered by the Olympic Games. Besides, the performance of the National Day file has been relatively stable in the past ten years. Even though 2022 was the sluggish year for the film market, due to the interference of special circumstances, few cinemas were open for most of the year. ", A Thousand Miles Homeward ", which was released on National Day, ended up taking 1.593 billion at the box office. If you look at it this way, the first movie in the National Day season probably doesn't have much pressure.
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