At 16:00 on September 6, Beijing time, as the only consumer electronics exhibition in the second half of the year, the Berlin International Consumer Electronics Fair (ifa 2024) officially opened at the Berlin Convention and Exhibition Center in Germany for a period of 5 days (September 6-10) ).
In order to promptly bring you the latest trends in the technology industry in the second half of the year, the Lei Technology Reporting Team has flown to Berlin, Germany, to explore the latest trends of various manufacturers.
has experienced countless innovations in the 100-year history of the ifa exhibition, and has promoted the popularization of many key technologies, but its core theme has never changed, and that is home appliances. German home appliances have always existed alongside Chinese and Japanese home appliances in the home appliance industry, including many famous brands such as Siemens, Bosch, and Gaggenau. Nowadays, with the continuous expansion of the scale of the exhibition, ifa has become an excellent display platform for global home appliance brands.
In addition to the miniled large-screen solution brought by tcl this year, Hisense, Changhong, Skyworth, and Samsung also displayed their latest technologies and TV products, and ifa officially gave them a lot of support.
Therefore, Lei Technology will focus on the home appliances exhibition area on the first day of the exhibition. I walked 30,000 steps just to present you with first-hand, on-site, three-dimensional reports. Come with me now to see what new TV products are available this time ifa2024.
blockbuster new products are released together, the TV Spring Festival Gala is coming
large screen, good picture quality: tcl x11h, x955 max, x11h max
As a promoter of mini LED technology, tcl this time brought qd, which is known as the most powerful 10,000-level partition -mini LED TV x11h, and the world's largest 115-inch qd-mini LED TV x955 max.
Picture source: Lei Technology filmed the
exhibition site. These two products attracted much attention. Lei Technology waited for a long time to find a suitable photo angle. Although we have seen these products at other exhibitions, it does not prevent them from being excellent products.
Among them, the qd-mini LED TV has a 10,000-level backlight partition. The x11h is equipped with a TCL Huaxing HVA A++ butterfly wing star screen. With a peak brightness of up to 6500nits, the light and dark levels and fine details of the picture are improved. It is equipped with global halo control technology. , which can achieve precise control on the entire link of mini LED imaging and effectively solve the halo problem in the industry.
In addition, the 163-inch micro LED giant screen TV x11h max is also one of the star products in the TCL exhibition area. This product was officially released in China in March this year, but no matter how many times I watch it, I am still shocked. The x11h max has an XDR brightness of 10,000nits, built-in more than 24.88 million inorganic self-luminous chips, and has a 22bit+ color depth. The response speed is claimed to be nanoseconds, and the hardware level of the whole machine is considered to be top-notch.
Picture source: Lei Technology on-site filming
Products are oriented to scenarios: Hisense e8n series, 8k screen sound laser TV, lifting and curling laser TV
is based on the three core technologies of core, screen and light. It is deeply optimized for scenarios and is the first brand of Hisense TV. Core style of play.
Hisense TV, as the global partner of "Black Myth: Wukong", directly brought the e-sports scene dreamed by countless players to the scene. Several e-sports players use Hisense's 100-inch "Black Myth: Wukong" customized TV e8n series
to play games. The on-site display effect is the best publicity.
Picture source: Lei Technology on-site filming
It is understood that the e8n series has exclusive core technologies in chips, screens, and speakers, and has the super power of "100-inch + Xinxin AI image quality chip + obsidian screen + mini LED" The combination has very good competitiveness in the field of large-screen mini LED.
In addition to game scenes, home theater is also one of Hisense’s main TV scenes. The lifting and curling laser TV is the industry's first Fresnel curling hidden TV. The curling screen's ambient light shading rate is as high as 90%. Users can raise, lower, or hide the screen with high precision with one click, and the high-definition bright images follow the screen raising and lowering, making family viewing more ritualistic. The host and screen adopt a modular separation design, which can be freely combined and moved, turning the living room/bedroom into a movie theater anytime and anywhere.
Picture source: Live shooting by Lei Technology
Speaking of display technology, we have to mention the 8k screen sound laser TV. This product has 8k image quality and precise control of 30 million pixels.At the same time, it is equipped with screen sound technology. The 100,000-level sound unit allows the entire screen to produce sound without attenuation or distortion. The performance in terms of color and eye protection is also quite good.
Changhong firmly grasps the concept of AI: Canghai Intelligent AI TV, umax ai tv
Among the many brands that Lei Technology visited the exhibition on the first day, Changhong is undoubtedly the one that highlights the concept of AI. It not only brings the latest whole-house AI appliances, Changhong also showed everyone the world’s first Canghai intelligent AI TV.
It is understood that the new Canghai intelligent AI TV can communicate, think and grow. Compared with the "Yunfan" large model, its technology and functions are more powerful. For example, Changhong has self-developed adaptive wake-up technology and introduced multi-channel algorithms to make voice wake-up and voice recognition more accurate, making communication feel like chatting with family members. At the same time, Canghai intelligent agents are better at thinking and can learn and grow on their own. .
Source: Ray Technology on-site filming
Not only that, Changhong implemented the "all in ai" strategy at this exhibition and deeply integrated artificial intelligence technology into a variety of OLED and QD-mini LED TV products. For example, a 115-inch UMAX AI TV powered by AI has significantly improved picture quality, imaging, panoramic sound and other aspects. With the UMAX super picture quality engine, users can always feel the dual enjoyment of sound and picture brought by AI technology. And a full range of immersive movie viewing experience.
In other words, the combination of intelligent agents + ai products makes the new generation of chiq products the industry's first truly intelligent agent ai tv.
Samsung continues all in ai: neo qled 8k ai tv, smartthings ecosystem
At the ifa exhibition, Samsung directly set up a Samsung pavilion, and the cards were full. According to Lei Technology’s observation, TV products with different display technologies such as mini LED, OLED, micro LED, etc. were all on display, especially the super large micro LED screen, which attracted countless attention.
Source: Lei Technology on-site filming
Among them, Samsung neo qled 8k ai TV has a built-in nq 8 ai gen 3 processor and has 512 neuron networks (an increase of 8 times compared to the previous generation). In order to bring users a personalized customized experience of high-quality sound effects and visual images, this technology, with the support of AI, can improve the visual display effect and auditory experience, and bring users high-quality sound effects and visual images.
Picture source: Ray Technology on-site filming
Starting from this year, new Samsung AI TVs and some 2023 products can enjoy the tizen operating system upgrade service to enhance the interconnection experience between all Samsung devices, and the continuously expanding smartthings ecosystem is Key core elements.
Picture source: Live filming by Lei Technology
At present, the smartthings ecosystem has connected more than 500 million Samsung devices around the world, and can provide a seamless remote control experience for all Samsung's AI-enabled products. Users can control and manage all home appliances in real time. For example, users can remotely browse Samsung TV content.
It seems that Samsung is going to implement "all for ai" to the end.
Skyworth metz is the leader: transparent OLED TV, deformable TV w82
Skyworth’s participation in this exhibition is a bit special, perhaps because ifa is mainly for the European market, Lei Technology did not see the skyworth brand at the scene, only the sub-brands metz and strong participated in the exhibition. Among them, Metz is a high-end German brand acquired by Skyworth. Many European consumers stopped at the scene. It seems that Metz has a very deep brand imprint in the local area.
metz exhibited nearly a hundred TV products on site, ranging in size from 24 inches to 100 inches. In OLED TV series, wallpaper TV series, game TV series, portable TV. A deformable OLED TV that can be bent or straight and a fully transparent OLED TV are particularly eye-catching.
Picture source: On-site filming by Lei Technology
Although there have been transparent screen concept products on the market for a long time, judging from the on-site experience, the display effect of this 55-inch transparent OLED screen is very clear and bright.
It is understood that Skyworth’s transparent OLED TV has a variety of screen display solutions, which can be switched between fully transparent, translucent and opaque. The thickness of the thinnest part of the whole machine is only 2mm. In the future, related technologies are expected to be widely used. in more commercial areas.
In addition, the 65-inch OLED curved TV is very similar to the Skyworth deformable TV W82. The latter has won the "China Appearance Design Gold Award" and the screen can have both straight and curved display states.
Picture source: On-site filming by Lei Technology
The two products that impressed me the most are not lacking in topicality, but their practicality is not yet clear. This question may need to be answered by overseas consumers.
ifa New TV trends: AI, large screen, scene, display technology differences
Among the TV products exhibited on the first day, four trends are still very obvious.
1. AI-based
At the publicity level, although the three brands Tcl, Hisense and Skyworth have integrated AI into product technology, they did not particularly emphasize that their products are AI TV at the exhibition site. On the contrary, Samsung and Changhong have placed AI in a more prominent position, and both companies have stated that they want to be all in AI.
Source: Lei Technology on-site filming
From a technical point of view, the five brands of TV products have actually integrated AI, such as AI's adjustment of hardware, optimization of pictures and sounds, and the use of generative AI. Art TV and more, these AI features are becoming more and more commonplace.
At present, the industry does not have a clear standard for AI TV. If you ask me, I think it is not that important whether it is AI TV or not. The key is to bring actual improved AI technology to users, just like Hisense’s large model algorithm for game scenes. That way.
2. Large screen
163 inches, 136 inches, 115 inches, 100 inches...
At this ifa 2024, almost every brand has displayed large-screen TV products. Looking back at the gradual increase in TV size in the domestic market in recent years, the industry has already reached a consensus: large-screen TV is a definite growth trend in the TV industry.
Runto's retail data analysis shows that during June 18 this year, TV sales overall dropped by about 30%, but large-screen TVs showed amazing explosive power, and TV products of 85 inches and above performed relatively well. , especially the sales of 100-inch TVs in the 618 e-commerce retail event increased by an astonishing 60% year-on-year.
Source: Ray Technology on-site filming
In terms of other data, the average size of TVs increased by 9 inches compared with last year, reaching 69 inches. In the super-large size segment, that is, the market share of TVs above 85 inches has increased significantly year-on-year, and their performance is far better than that of 65-inch and 75-inch TVs.
Lei Technology believes that the large-screen trend is applicable to the global market, and the large-size process of the TV industry may be ahead of the growth rate in other directions.
3. Scenario-based
Relevant staff from Hisense introduced to Lei Technology that scenario-based TV development is currently a major trend. The TV e8n series co-branded by
and "Black Myth: Wukong" focuses on the game scene and has carried out in-depth cooperation with game science. As far as this game is concerned, perhaps no brand on the market can surpass Hisense in terms of graphics.
The same experience can be applied to any game. If a certain TV brand can reach cooperation with most mainstream players in the market, then it will definitely become the first choice of players. Of course, the cost behind it is also huge, but the charm of sceneization goes beyond that.
Source: Lei Technology on-site filming
In the past, people’s impression of TVs should only exist in the living room or room, but with the popularity of modular design, TVs can also appear anywhere in the home, just like projectors. For example, the Hisense lifting and curling laser TV adopts a modular separation design between the host and the screen, and the TCL third-generation art TV that can move freely.
The only problem now is that scenario-based products are not very popular in the world, and the shipment volume is not high. To support the scenario-based ecology, more blockbuster products are needed.
4. Display technology differentiation
uled, qled, mini led, oled, and micro led are the five mainstream display technologies for this IFA TV product. They are said to be the top five, but in fact they are strictly speaking the top three, because uled and qled are mainly Hisense Using it with Samsung.
Among the three display technologies of mini led, oled and micro led, although the brands have layouts, the strategies are obviously different.Domestic brands such as TCL, Hisense, Changhong, and Skyworth are more inclined to mini LEDs, Samsung is more inclined to OLEDs, and micro LEDs are the meat and potatoes that everyone uses to "show off their muscles."
Some time ago, mini LED TVs successfully surpassed OLED TVs in high-end TVs in the second quarter of 2024 by virtue of their advantages such as low cost, high contrast, and high brightness. Domestic brands betting on mini LED technology also tasted the benefits, and tcl realized It surpassed Samsung and topped the global shipments of mini LED TVs; Hisense gained 17% of the high-end TV market share with the help of the mini LED product line.
Picture source: On-site filming by Lei Technology
From the medium to long term, there is no doubt that miniled TV has huge market potential. On the other hand, the OLED camp is also constantly improving performance and improving display solutions through technological innovations such as tandem architecture and oxide backplanes.
For example, Samsung is consolidating its position in the high-end TV market by expanding its OLED product line. Following the launch of the 83-inch model last year, Samsung recently launched 42-inch and 48-inch OLED TVs using LG Display WoLED panels.
At present, it is difficult for us to judge the two display technologies, because they are completely different technical routes, and the final result must be made by the market.
is written at the end
ifa The content of the exhibition is indeed a bit too rich. Lei Technology went on a rampage for a day and only saw the tip of the iceberg. The TV products alone were dazzling.
But this is a good thing for consumers, because innovation means choice, and the more choices we have, the better we can choose the products with the best experience. Just like micro LED, there is currently no mass-produced product. Even if it is mass-produced, the price will definitely be ridiculously expensive. But who knows whether it will enter the homes of ordinary people like LED TV in the future?
brings people hope, which may be the charm of technology.
ifa 2024 will last from the 6th to the 10th local time. Please join Lei Technology in Berlin to discover more surprises brought by technology~
From September 6th to 10th, ifa (Berlin International Consumer Electronics Show) 2024 will have a grand opening. Chinese technology giants such as Lenovo, Honor, tcl, Hisense, Changhong, Longsys, Space Pot, Cloud Whale, Zhumi, XGIMI, Dangbei, Baseus, Greenlink, insta360 (Shadow Stone), DJI, Leifen etc. gathered here Berlin, is about to release new products to flex its muscles on the world stage. Lei Technology ifa 2024 reporting team went to the site to explore the exhibition and conduct full follow-up reporting, so stay tuned.
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