On September 6, China Central Radio and Television Station and Douyin launched the Taiwan-network integrated cultural and creative performance program "Let's Start Broadcasting!" National Tide". 11 groups of anchors from Douyin Live appeared on the CCTV big screen, bringing the audience an exclusive debut based on traditional culture and a new cross-border integration creative stage.
In recent years, cultural themes have attracted more and more attention on live broadcast platforms. The organic combination of online anchors and traditional cultural industries has also achieved the "connection", "activation" and "exit" of traditional culture. The 11 groups of Douyin anchors selected this time are @中国武莹莹, @国 DanceFufu, @王丽, @夏小夏, @六 Hang深音, @MU思一, @叶林, @杨The president (snake man), @倰丁丁reads poems for you and @北县caojiaban suona, etc. These anchors are active on the Douyin platform.
This time, "Let's start broadcasting!" "National Tide" integrates the diversity of Chinese traditional culture and creatively sets up the program as a "Add a Follow" personal display, "Apply for Lianmai" competition and cooperation, and "Light up the lantern sign" national trend cooperation, etc., which are interlocking and layered. The progressive links add weight to the "new national trend forces".
In the first round of "Add a Follow" personal display session, 10 anchors showed off their "eighteen martial arts skills" to present their own aesthetic awareness and value pursuit, and stimulate the audience's aftertaste and interest in traditional Chinese culture. "The Elephant King Walks", "Returning Carriage", "Unknown Song", "Dancing Snake Spirit 2.0"... They explore Chinese culture and Chinese memories with the audience through the integration of musical instruments, dance, recitation, vocal music and other art forms.
Douyin anchor @杨会长 (Snake Man)’s program "Dancing Snake Spirit 2.0"
In the second round of "Application for Lianmai" competition and cooperation, Douyin anchors worked in two teams. Each team chooses a line from the poems given in the program as the theme for the performance. Bel canto + folk songs, guzheng + street dance, dance + violin... They use poetry, a unique traditional cultural element, to create sparks of inspiration in the collision between tradition and new trends. In addition, the program launched in advance through the "Let's Start Broadcasting!" "National Trend" short video solicitation activity, invited @ Pei County Caojiaban Suona to join this round of creative performances, showing the fashionable face of Suona.
It is worth mentioning that "Let's Start Broadcasting!" "Guochao" specially invited pipa player Zhao Cong, soprano singer Wu Bixia, all-around singer-songwriter Dai Quan, and young dancer Zeng Ming as the program's Guochao recommendation officers to convey their understanding of Chinese culture and witness the anchor Their struggle and growth, and create a "new Chinese style" integration stage with the anchors.
The program "The Tassel of Red Flame" co-created by Zhao Cong and Douyin anchors @叶林 and @中国五莹英
In the third link of the program setting - "Lighting up the Lantern Signs" in the national trend cooperation, 4 people The Guochao recommendation officer cooperates with the anchors to let the tradition burst out with the vitality of warming people's hearts and inspiring passion in the expression of youth. Coloratura, Chinese dance and pop music meet unexpectedly in "If the Moon Didn't Come", which not only makes the song more ups and downs, but also makes the story richer; the cross-border ensemble of folk music Pipa and Western music violin combines hardness and softness to reproduce Chinese dance The youthful and lively "The Tassel of Red Flame"...in "Let's Start Broadcasting!" "National Trend", national trend culture anchors explore the extended expression space of traditional culture, tell the youth story of traditional culture, and stir up classical and modern creations that are both ideological, artistic and ornamental.
Douyin anchor @xiaxiaoxia and Guochao recommendation officer Wu Bixia collaborated on the program "If the Moon Didn't Come"
This program not only allows high-quality anchors to get a bigger stage and opportunities to show themselves, but also integrates tradition and modernity. Each performance plays a role in the inheritance and renewal of traditional culture.
Take Zhao Cong, the national trend recommendation officer for this show, as an example. She is also the leader of the Central Chinese Orchestra.In August 2022, Zhao Cong led hundreds of artists from the orchestra to settle in Douyin and start live broadcasting. The China National Traditional Orchestra became the first national-level orchestra to all settle in Douyin for live broadcast. At present, artist "anchors" from the China National Traditional Orchestra have brought thousands of wonderful live broadcasts.
Ma Liang, a professor at the School of Public Administration at Renmin University of China, said that as online anchors move intangible cultural heritage such as Peking opera performances and guqin recitals from offline stages to online live broadcast rooms, they have not only spread excellent traditional culture and improved young people The interest has also opened up new ways for the protection and inheritance of intangible cultural heritage. Many unpopular secrets of excellent traditional culture were ignored in the past and were on the verge of an existential crisis with no successors. Now they have been given a new life through online live broadcasts, which have also injected strong vitality into their dissemination, inheritance and sustainable development.
In the future, "Let's Start Broadcasting!" "National Tide" plans to meet with the audience every two months. At the same time, viewers can search #开播吧国超 on Douyin to unlock more exciting content. On September 6, China Central Radio and Television Station and Douyin launched the Taiwan-network integrated cultural and creative performance program "Let's Start Broadcasting!" National Tide". 11 groups of anchors from Douyin Live appeared on the CCTV big screen, bringing the audience an exclusive debut based on traditional culture and a new cross-border integration creative stage. In recent years, cultural themes have attracted more and more attention on live broadcast platforms. The organic combination of online anchors and traditional cultural industries has also achieved the "connection", "activation" and "exit" of traditional culture. The 11 groups of Douyin anchors selected this time are @中国武莹莹, @国 DanceFufu, @王丽, @夏小夏, @六 Hang深音, @MU思一, @叶林, @杨The president (snake man), @倰丁丁reads poems for you and @北县caojiaban suona, etc. These anchors are active on the Douyin platform. This time, "Let's start broadcasting!" "National Tide" integrates the diversity of Chinese traditional culture and creatively sets up the program as a "Add a Follow" personal display, "Apply for Lianmai" competition and cooperation, and "Light up the lantern sign" national trend cooperation, etc., which are interlocking and layered. The progressive links add weight to the "new national trend forces". In the first round of "Add a Follow" personal display session, 10 anchors showed off their "eighteen martial arts skills" to present their own aesthetic awareness and value pursuit, and stimulate the audience's aftertaste and interest in traditional Chinese culture. "The Elephant King Walks", "Returning Carriage", "Unknown Song", "Dancing Snake Spirit 2.0"... They explore Chinese culture and Chinese memories with the audience through the integration of musical instruments, dance, recitation, vocal music and other art forms. Douyin anchor @杨会长 (Snake Man)’s program "Dancing Snake Spirit 2.0" In the second round of "Application for Lianmai" competition and cooperation, Douyin anchors worked in two teams. Each team chooses a line from the poems given in the program as the theme for the performance. Bel canto + folk songs, guzheng + street dance, dance + violin... They use poetry, a unique traditional cultural element, to create sparks of inspiration in the collision between tradition and new trends. In addition, the program launched in advance through the "Let's Start Broadcasting!" "National Trend" short video solicitation activity, invited @ Pei County Caojiaban Suona to join this round of creative performances, showing the fashionable face of Suona. It is worth mentioning that "Let's Start Broadcasting!" "Guochao" specially invited pipa player Zhao Cong, soprano singer Wu Bixia, all-around singer-songwriter Dai Quan, and young dancer Zeng Ming as the program's Guochao recommendation officers to convey their understanding of Chinese culture and witness the anchor Their struggle and growth, and create a "new Chinese style" integration stage with the anchors. The program "The Tassel of Red Flame" co-created by Zhao Cong and Douyin anchors @叶林 and @中国五莹英 In the third link of the program setting - "Lighting up the Lantern Signs" in the national trend cooperation, 4 people The Guochao recommendation officer cooperates with the anchors to let the tradition burst out with the vitality of warming people's hearts and inspiring passion in the expression of youth. Coloratura, Chinese dance and pop music meet unexpectedly in "If the Moon Didn't Come", which not only makes the song more ups and downs, but also makes the story richer; the cross-border ensemble of folk music Pipa and Western music violin combines hardness and softness to reproduce Chinese dance The youthful and lively "The Tassel of Red Flame"...in "Let's Start Broadcasting!" "National Trend", national trend culture anchors explore the extended expression space of traditional culture, tell the youth story of traditional culture, and stir up classical and modern creations that are both ideological, artistic and ornamental. Douyin anchor @xiaxiaoxia and Guochao recommendation officer Wu Bixia collaborated on the program "If the Moon Didn't Come" This program not only allows high-quality anchors to get a bigger stage and opportunities to show themselves, but also integrates tradition and modernity. Each performance plays a role in the inheritance and renewal of traditional culture. Take Zhao Cong, the national trend recommendation officer for this show, as an example. She is also the leader of the Central Chinese Orchestra.In August 2022, Zhao Cong led hundreds of artists from the orchestra to settle in Douyin and start live broadcasting. The China National Traditional Orchestra became the first national-level orchestra to all settle in Douyin for live broadcast. At present, artist "anchors" from the China National Traditional Orchestra have brought thousands of wonderful live broadcasts. Ma Liang, a professor at the School of Public Administration at Renmin University of China, said that as online anchors move intangible cultural heritage such as Peking opera performances and guqin recitals from offline stages to online live broadcast rooms, they have not only spread excellent traditional culture and improved young people The interest has also opened up new ways for the protection and inheritance of intangible cultural heritage. Many unpopular secrets of excellent traditional culture were ignored in the past and were on the verge of an existential crisis with no successors. Now they have been given a new life through online live broadcasts, which have also injected strong vitality into their dissemination, inheritance and sustainable development. In the future, "Let's Start Broadcasting!" "National Tide" plans to meet with the audience every two months. At the same time, viewers can search #开播吧国超 on Douyin to unlock more exciting content.
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