Coordinator: He Hongjun
Planning: He Xin and Xiaoli
Video: Li Junyou
Special consultant: He Xin
Editor: He Xiaoli
Lijiang is a place where multiple cultures are intertwined, giving birth to countless cultural treasures. At the same time, Lijiang With the unique art forms and cultural heritage of many ethnic groups, it provides rich soil for strengthening and improving Lijiang’s performing arts and cultural creative industries and cultivating Lijiang’s new productive forces. We should actively explore effective mechanisms for the integration of culture and technology to create more performing arts works and cultural and creative products with Lijiang characteristics.
The Third Plenary Session of the 20th Central Committee of the Communist Party of China pointed out the direction for the development of the cultural tourism industry in the new era and strengthened our confidence and determination to develop new productive forces and promote high-quality development. Strengthening and improving Lijiang's performing arts industry will help enhance Lijiang's cultural brand image, drive the development of Lijiang's cultural and creative industries, and achieve a virtuous cycle of sustainable cultural and economic development. At the same time, Lijiang's tourism, handicraft manufacturing and other related industries are closely connected with the performing arts and cultural creative industries. By strengthening the effective integration of industrial resources, we can achieve resource sharing, complement each other's advantages, and promote the accelerated cultivation and development of new productive forces.
Therefore, in the process of cultivating and developing new productive forces in Lijiang, the government, enterprises and all sectors of society should work together. The government should increase its support for the performing arts and cultural creative industries and provide policy support and financial guarantees; enterprises should actively invest in the research and development and production of the performing arts and cultural creative industries to improve product quality and competitiveness; all sectors of society should strengthen their support for the performing arts and cultural creative industries. Publicity and promotion to increase public awareness and participation in the performing arts and cultural creative industries.
In short, improving and strengthening the performing arts and cultural creative industries is of great significance to cultivating Lijiang’s new productive forces. We should give full play to Lijiang's cultural advantages and market potential, and promote the prosperity and development of Lijiang's cultural economy through innovation and development of performing arts and cultural creative industries.
Tourism is about exploring poetry and beautiful things in distant places, and tour guides are the spokespersons and disseminators of beauty. As a member of Lijiang's cultural tourism industry, by studying the spirit of the plenary session, I will clarify my work direction and strive to improve my professional quality. In the process of promoting the high-quality development of Lijiang's cultural tourism industry, I will allow tourists to enjoy a more connotative and dynamic experience. The tour guide service makes "Reluctant Lijiang" exude a more charming brilliance and brings "There is a Life Called Yunnan" to the world.
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