Why did Yang Mi invest so much in endorsement deals? Zhao Liying won the role of Hundred Flowers Girl, but her business has not improved?
is also a big flower of 85. It feels like they have gone to two extremes.
5hua overall has not caught up with the era of sky-high film remuneration. In fact, the bulk of money earned is endorsements. The number of brands endorsed directly affects how much a star's income will increase in a year. After they became famous, they all tried to get endorsements from magazines, but they were met with resistance. Even if the show had several endorsements during the broadcast, whether they were carrots or not was a matter of great concern. Why do so many actors strive to be famous? It's just to make money.
This also leads to the fact that every time an official endorsement is announced, fans will pay close attention to it, and the fan club will organize to increase sales and increase the list.
Yang Mi recently announced her endorsement of Huawei cars, which shocked people. Because it is difficult for female celebrities to get car endorsements, and the value of car endorsements is very high in the industry.
Because the mainstream audience is men, the price per customer is also a luxury brand. Traditional car companies only look for male artists with good image, and they must be middle-aged people with celebrity status, not to mention Yang Mi, who made many works in the first half of the year and was ridiculed.
is a car dealer with good value. The average car price is 400,000 yuan, and there are a lot of wealthy fans in Yang Mi’s comment area to post their orders.
Being an actor is a job, endorsement, and magazine. It is the same as the salary a star gets from acting. It is the value and influence brought by your outstanding work. The popularity of Yang Mi's works does not seem to have affected the number of endorsements and the price reduction. On the contrary, the number of new endorsements officially announced is increasing day by day.
The main reason is that Yang Mi's works are too stable, no matter how hard you try, there is always a glimmer. Many hit dramas in her early years have become her masterpieces. A hit drama every few years belongs to the person who has the most 85-year-olds. The audience has a strong childhood filter for her. Even if she doesn't act in the future, she can maintain her status as a celebrity, not to mention that she is still filming.
Yang Mi’s fashion sense is so expressive and her popularity is so high.
The peach earrings that I participated in the Escape Room band before were immediately sold out. Later, when I started to work hard on new Chinese clothing, the clothes that were revealed by Reuters also became hot items. I have to say that her ability to sell goods is also very strong, and the products she endorses have become fashionable and high-end.
Since leaving Jiaxing, Yang Mi's works "Harbin" and "Life of All Things" are better than those during her time in Jiaxing. Her business has also been booming recently, and her fashion resources have also improved.
However, there are also pessimistic voices, saying that Yang Mi was afraid of affecting her celebrity status if she jumped in, so she lowered her status to reduce her endorsement fees, which is why there are so many official business deals.
So Zhao Liying recently won the Hundred Flowers Supporting Actress Award, why hasn’t her business grown as much as Yang Mi?
I think it’s because Zhao Liying’s height and dress sense are not as fashionable as Yang Mi’s. There's nothing wrong with her face, but her height is really a flaw. She always gives people a rustic look, which is the star flavor of a female star.
When looking for a spokesperson, businesses not only look at your nationality and ratings, but also your compatibility with the brand. It's okay for Zhao Liying to endorse some ordinary brands, but some high-end brands always feel a bit uninteresting.
Zhao Liying's fashion expression is not very good. She is not very good at speaking at events, her eyes are wandering, and the magazines she takes are really not good-looking.
Yang Mi Xingguang is really awesome. Li is not as popular as Mi Mi in business, fashion, popularity and convenience among the people.
Zhao Liying seems to be aware of this. In the past two years, Zhao Liying has obviously become more energetic and relaxed when attending events. I hope there will be more progress in the future.
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