| Editor of Akagi Bottle
| Li Xunhuan
took over "Singer 2024", but it was a bit difficult to run into the Olympics' "Invincibles 4".
When "Brother Phi" is no longer just "Brother", the "explosive changes" in the competition system and the entry of anchor Li Jiaqi have given mixed reviews to the audience of this edition of "Brother Phi". On the lineup, 34 guests formed the "Hot Brother" and "Hot Brother" camps. There are both "Brother" and Li Hacken who have been in the industry for nearly 40 years, and a group of "showman" idols and "Brothers". Naturally, there are also The audience is prevented from drawing big key symbols on "Li Jiaqi".
Judging from audience feedback, Aruna, who plays "Li Hongwei" in "Hangzhou", has gained fans due to his sense of contrast. Miyavi Ishihara and Ryohei Kurosawa (Akira), who have online business capabilities, are very likeable. " Created Idols such as Gao Qingchen, who debuted in "Camp 2021", popular contestant Qing Lian, and You Changjing, who debuted in "Idol Producer", also have their own fans.
Judging from the broadcast performance, among the old and new variety shows, the basics of "Invincible 4" are still stable. According to Beacon data, as of August 12, the number of Mango views of "Invincible 4" exceeded 1.2 billion. As of August 11, "Beyond the Wind 4" had a market share of 24.03% in feature film broadcasts across the entire network.
Whether it is "Sister Lang" or "Brother Pi", after four years of accumulation, brothers and sisters who have not participated in domestic entertainment and can be "persuaded" have become scarce resources. "Brother" is on the same stage, is the lineup "downgraded"? Or is it another "explosive change" by Mango to the group portrait variety show?
The hot brother vs. the hot brother, don't you fight for nostalgia and fight for "generation"?
has been deeply involved in the industry for many years and has many masterpieces. His brother who is still eager to "start again" is the original core of the Overcoming All Challenges series. The first season of the
program "Brother Who Overcame All Troubles" brought together a group of Hong Kong and Taiwan male artists, such as Jordan Chan , Julian Cheung, Zhao Wenzhuo, Yan Chengxu, Huang Guanzhong, Zhang Jin and so on.
Group variety variety shows have always been Mango's strength. The popularity of "Brother Pi" in the first season quickly brought space for content development, and soon the variety shows "Nights in Greater Wan Chai" and "Our Hot Life" were spawned.
The former focuses on the fireworks of the Greater Bay Area, showing five brothers from the Greater Bay Area working together to run a Hong Kong-style food stall. The latter consists of some brothers forming a "hot team" and traveling to six industries for a three-day and two-night experience. The two derivative works have received good market feedback. Among them, "Our Hot Life 2" has a Douban score of 8.1 so far.
Looking back at the huge popularity of the first season of the show, it is undeniable that most of it revolved around the positioning and casting of the "brother". is like a few brothers from the Greater Bay Area. Mainland audiences' filters for Hong Kong and Taiwan start with classic Hong Kong films and Hong Kong and Taiwan hits. Most of the brothers invited to the first season of the show rarely appear on mainland screens, and they still retain a sense of mystery to most viewers. This not only kills the out-and-out feelings, but also gives the Hong Kong and Taiwan brothers a chance to show themselves again.
can see that since the broadcast, whether it is "Brother Pi" or "Sister Lang", they have the common characteristics of brothers and sisters that can once again arouse public discussion and trigger collective nostalgia.
Firstly, it is a representative work that has a certain national identity and is popular or widely circulated. Second, it has been silent/disappeared in the mainstream market for a long time, and the audience’s impression of it remains many years ago, or it has rarely appeared in front of the reality show screen in recent years (or the programs it participated in are “fuzzy” enough), which can give the audience a certain degree of recognition. A sense of freshness.
If you look at "Breakthrough 4" with this reference standard, there are many brothers who can meet the first requirement. Hacken Lee, who was mistakenly called "Alan Tam" by his "younger brother" Jiao Maiqi, has shaped many ancient idols. The main characters are Yan Yikuan, the "Four Beauties from the End of the World", and Lin Yilun, who has been popular in the hit song "Lovebirds" for 20 years since his debut. But there are not many that can satisfy the second requirement and bring "freshness" to the audience. 's "Beyond the Troubles", which is in its fourth season, seems to have inevitably followed the same old path that many TV dramas have followed in terms of casting: the audience feels "too familiar" with it.
When familiar faces from variety shows such as Xiang Zuo and Du Haitao appeared, the entertainment unicorn felt a string of big words rising in his heart, "I'm really not curious about you anymore." The response strategy of the
program is also very "simple and crude": it adds a "brother" vs. "younger brother" narrative on the same stage. The first thing that brought to the audience was that a group of younger brothers from idol talent shows seemed to "form a team" to compete. In the past few years since the domestic entertainment industry lost its talent show, the younger brothers were going their own separate ways, and Mango created its own Nanbo The addition of Shi Kai, , the member of the Ten Thousand Boy Group, has also caused controversy among many viewers, with some suspecting that the platform is promoting his own family.
On the one hand, domestic entertainment has lost its talent show, and in the current variety show market where it is generally difficult for new music variety shows to break out of the industry and even have a high reputation, integrates the narrative of two generations into a male group portrait variety show to carry some idol artists At the same time, it can also enrich the stage look and reality show content of the program. From the point of view of the 1v1 single-player competition format for the elder brother and younger brother to divide the camps, can even bring about intergenerational topics such as the aesthetics of the two generations.
However, there were also younger brothers in the past series of Overcoming Troubles. However, due to the loss of advantages in debut time and nationality, they were generally eliminated earlier. Judging from the current 1v1 stage this season, the golden songs brought by the brothers can indeed be "succeeded" most of the time. The king "exploded" his brothers, and the follow-up "brother" battle in the show remains to be seen.
On the other hand, since the second season, the title of the program of the "Breaking Through the Troubles" series has lost the word "brother". Perhaps it is also based on long-term considerations of program positioning. After all, "Sister Lang" has been even more popular in the market for a long time. Even better, the positioning adjustment of the "Pi Ge" series has already become a foregone conclusion. From the current point of view, this "explosive change" to the competition system has indeed brought mixed reviews to the show.
Li Jiaqi joins the game, can "cross-border" save the comprehensive n generation?
If after the changes to the competition system in the fourth season, "older brothers don't have enough younger brothers to join in" can still be accepted by the audience, then the entry of anchor Li Jiaqi has made many viewers say, "I can only score 21 points, and I will score 79 points." I can’t afford it”. In the first episode of
, Li Jiaqi was assigned to the singing and dancing rookie group by the program team, and performed "Sunshine Otaku" with Zhu Xingjie, Gao Qingchen, and Qing Lian. Overall, there is nothing wrong with the performance, and he can even serve as a think tank in the reality show part of the show. However, Li Jiaqi, who has lowered the favorability of the people due to the incident of "a worker was stabbed with a 79-yuan eyebrow pencil", has still become a controversial point in the show.
Regarding the reason for participating, Li Jiaqi, who has studied art, once responded that it was because of his desire for the stage. Previously, Mei One also produced its own variety shows such as "All Girls' Offers", "Neva Family's School Diary", and "All Girls' Anchor", most of which focused on brand offers and anchors' workplace content. At the same time that Li Jiaqi took over "Brother Phi 4", Li Jiaqi's "woman behind" assistant broadcaster Zhu Wangwang also participated in Mango TV's variety show "My Girl". In the
program, Wangwang showed her daily work as an assistant, from product selection to live broadcast review and overtime work, and was rated by netizens as "this part resonates with workers." As the head anchor, Li Jiaqi’s attempts at variety show content are gradually deepening.
Unfortunately, it seems that netizens don’t seem to buy it so far. After released the popularity ranking for the first time in the program, Hacken Li ranked first with 201 votes, Wang Zhengliang ranked second with 193 votes, and Shi Kai ranked third with 176 votes.
Another Douban netizen voluntarily counted the initial love votes for "Warrior 4", including the number of favorable impressions, the number of negative impressions, the number of dislikes and other indicators. Among them, Aruna's favorability rate is as high as 68.06%, Hacken Li ranks second with 65.79%, Ya ranks third with 53.64%, and Li Jiaqi ranks first with a "dislike rate" of 50.38%.
In fact, similar scenes have already happened in this year's "Sister Lang" and "Chengfeng 2024". Before the program was officially broadcast, Zhou Yangqing 's status as a guest was questioned. At that time, Zhou Yangqing responded in the program, "The Sister Lang series has always invited people from all walks of life to participate, so she is qualified. of". Zhou Yangqing is positioned as the manager of a clothing brand and the founder of a beauty brand.In the acting variety show, "We Hit It Off" previously invited Internet celebrity Yi Mengling, which also caused the audience to complain about the Internet celebrity's "breaking the circle" acting.
Anchors and Internet celebrities who have a certain number of fans themselves will bear the "trial" and pressure from the public field when they cross circles and borders to enter the field of variety shows with relatively low thresholds for domestic entertainment. For those with a higher starting point, comprehensive It is even more difficult for sex stage variety shows.
From another perspective, there were Zhou Yangqing, Yi Mengling, and now Li Jiaqi. When Internet celebrities and anchors appeared in variety shows one after another, the audience became more and more aware of the casting dilemma of the variety n generation.
html Over the past decade, the innovation methods in the field of variety shows have been nothing more than the following: "Singer 2024" opened up the idea, and overseas singers launched a bold attack on dimensionality reduction + live broadcast without repair, mobilizing national sentiment and sponsor enthusiasm; previously The " Good Voice of China " series has made many years of attempts in terms of tutor lineup and sense of form; various new TV series have made many "internet sense" attempts to reach young audiences, etc.Just for "Beyond the Wind 4", whether such an "explosive change" to the competition system + the cross-border choice of top anchors can ultimately achieve both ends, we still need to continue to observe the continuous feedback from the market and the audience.
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