On the afternoon of August 9, Chongqing Jiangxiaobai Liquor Co., Ltd. issued a statement saying that during the process of bringing goods, Dongfang Selection anchor Tian Quan, as a "third-level sommelier", made remarks that seriously deviated from the facts and misled consumers.

htmlOn the afternoon of August 9, Chongqing Jiangxiaobai Liquor Co., Ltd. issued a statement stating that Oriental Selection anchor Tianquan, in his capacity as a "third-level sommelier", made remarks that seriously deviated from the facts and misled during the process of bringing goods. Consumers and promoters are dissatisfied with the Jiangxiaobai brand, which infringes upon the company's legitimate rights and interests. In response, the company has complained to the relevant authorities and requested Oriental Selection to publicly apologize for the matter and eliminate the impact.

The statement showed that the company recently noticed that Dongfang Selection anchor Tian Quan mentioned in the Oriental Selection live broadcast room, "If you look at Jiang Xiaobai's packaging now, there is no word 'baijiu' on it because it is not allowed." "Buy Jiangjin Xiaoqu does not have this label (small golden label), because it is not solid distilled, so it cannot be considered a solid (fermented) wine." and other related remarks.

It is reported that at the Oriental Selection "Eating Festival", the anchor Tianquan said that wine added with edible alcohol and edible flavors is called "flavored wine". It also stated that Jiangxiaobai uses "edible alcohol", so it cannot put the word "baijiu" on the packaging, nor can it put the words "pure grain solid state" because it is not a pure grain solid fermented liquor.

Jiang Xiaobai said that the above remarks seriously deviated from the facts and caused great harm to the company's brand image and market reputation. Jiangxiaobai also stated in a statement that all its liquor products use pure grain solid-state fermentation brewing technology. The brewing raw materials are only water and sorghum. The product implementation standard is the Xiaoqu solid-state liquor national standard code-named gb/t26761 (superior grade). In addition, the brewing raw materials, brewing process (pure grain solid-state fermentation), and implementation standards (gb/t26761) of all Jiangxiaobai liquor products have been clearly marked on the product packaging, without any concealment or misleading behavior.

In this regard, Jiang Xiaobai has complained to the relevant authorities. Demand Oriental Selection to make a public apology for this matter and eliminate the impact. It will reserve the right to further pursue the legal responsibility of Dongfang Selection and the anchor Tianquan.

It is worth noting that this is not the first time that anchor Tianquan has caused controversy. On the evening of December 15, 2023, Tianquan made inappropriate remarks in the live broadcast room. According to The Paper, during the live broadcast that day, when the audience questioned whether the new egg yolk cake was an expired food, Tianquan responded casually, "In the live broadcast, For these people who are in their prime time, they probably can’t afford this egg yolk cake with today’s salary.” In addition, he also imitated then-CEO Sun Dongxu and threw his cell phone during the live broadcast, and his words were suspected of provoking fans. Tian Quan’s series of remarks triggered fans to unfollow the show wildly. During the four hours of live broadcast that day, Oriental Screening lost 700,000 followers.

Xiaoxiang Morning News reporter Li Xuanzi intern Liu Gongchen