With the release of Chen Sicheng's ten-year masterpiece " decrypted ", the second half of the summer season has truly begun. Since the previous Zhang Ruoyun 's " Safe Evacuation from the 21st Century " has become cannon fodder at the beginning of the second half, the theaters have put their hopes on Chen Sicheng's "Decryption"!
After all, the three words Chen Sicheng still have great box office appeal. With the success of "Tang Detective Universe" and "Manslaughter of the Universe", and then the popularity of " The Disappearance of Her ", Chen Sicheng is favored by theaters and management.
This time "Decryption" is Chen Sicheng's new masterpiece in ten years, and its summer release was once regarded as a "rescue work" in the second half.
Among the many optimism and expectations, "Decryption" became a hit before it was released, and the strong cast has raised expectations. The media predicts that the box office will be at least 2 billion!
As a result, the higher the expectations, the greater the disappointment. The premiere performance of "Decryption" was shocking!
"Decryption" received 23.6% of the movie schedule on the first day of its release, second only to " ", but the attendance rate dropped to 7.5%. On the day of its premiere, the box office only received more than 40 million, and there were even upside down!
was beaten to the point where "Catch a Baby", which was released for only 19 days, was unable to fight back!
It is unimaginable that "Decryption" took the first place at the box office on the first day of its premiere and was overtaken by "Catch Me" which was released for 19 days in less than half a day.
Let’s just say that the performance of "Decryption" is too "lazy"!
was far lower than expected. Maoyan’s prediction for the premiere box office of “Decryption” was more than 70 million, but it only got more than 40 million. What a shame!
Maoyan's total box office forecast was directly and ruthlessly lowered from 768 million to 500 million. In just one day after its release, the total box office forecast evaporated by 200 million...
, known as the "masterpiece of ten years", became a "pull-up" Crotch work”? A single-digit box office record is still rare among director Chen Sicheng's works. What is the reason why the box office of "Decryption" was so low?
Objective factors:
First of all, some netizens said that the Olympic Games will still have a certain impact on the box office. Everyone has devoted their time and passion to watching the Olympic Games. Are you not in the mood to go to the theater?
is not true! The Olympic Games are almost all held late at night and have little or no impact on theaters.
Secondly, the stamina of "Catch a Baby" is so strong that it continues to dominate the box office in a single day. Its popularity has not diminished at all even more than half a month after its release, and its film schedule and attendance are still strong.
It’s not that “Catch a Baby” is so good, it all depends on the support of its peers.
"Catch a Baby" relied on its comedy theme that is suitable for all ages, the strong appeal of starring Shen Teng Ma Li and the film's good reputation. It has completed the rescue of the market and held on to the summer market. This is very successful.
Sometimes it’s not that the opponent is too strong, but that you are not strong enough. You still need to be strong on your own!
Subjective factors:
The Olympics have an impact, but the biggest problem with "Decryption" is that its attendance rate is not good, it is upside down! Belonging itself is not enough!
"Decryption" has a Douban score of 6.9. Compared with Chen Sicheng's previous works, this reputation is considered a high score. It has a higher score than "The Disappearance of Her", but the box office is less than a fraction.
To put it bluntly, Chen Sicheng's box office seems to be average without suspense themes.
The Tang Dynasty Detective and Manslaughter series and even "The Vanishing Her" have been able to take over the box office. This is largely due to the broad audience of comedy + suspense themes. In addition, the director has good foundation and strong publicity, so the box office is naturally easy to explode.
On the other hand, a literary and artistic spy war theme like "Decryption" seems a bit "unwarranted" to the audience, so the audience doesn't buy it?
When the project of "Decryption" was announced, some netizens were not optimistic about this subject matter, but Chen Sicheng still used the money he had saved over the years to make what he wanted to make at all costs, and he probably did not expect too much at the box office in the sinking market.
Because the subject matter is not attractive in the first place, and the marketing does not have a good breakthrough point, it is quite a pity. After all, this is another big attempt by Chen Sicheng.
The theme and era of "Decryption" are good. It allows us to see the contributions of this mysterious type of work in different eras, which is quite meaningful in itself.
However, the subject matter is not entertaining enough and it is not a social hot spot. The inherent appeal is not enough, and the audience does not buy it.
In fact, none of this summer's movies have strong box office performance. It is far from enough to rely solely on "Catch a Baby" to save the market. I hope that there will be follow-up films that can really take over the success of "Catch a Baby"!
[Note: Picture source network]
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