"Wait a thousand years, wait a minute..." The song "Wait a thousand years" can be said to be the summer vacation memories of the "post-80s" and "post-90s" generations. In 1992, the TV series "The Legend of the White Snake" adapted from the Chinese folk classic love legend "The Legend of the White Snake" was born and became a classic in many people's memories.
"The Legend of the White Snake" is a classical love legend widely circulated among Chinese people. The story mainly tells the love entanglement between the White Snake who cultivated into human form and a mortal.
On the evening of July 30, the third work of the light-chasing animation "White Snake Series" " White Snake: Floating Life " held its world premiere ceremony at Impression West Lake in Hangzhou, bringing this classical love legend to the screen in the form of an animated film. .
Zhao Yazhi (second from right) and Ye Tong (second from left) appeared at the premiere ceremony. Photo by Lin Bo
In recent years, China’s excellent traditional culture has become the source of film creation, nourishing the long-term development of Chinese films. From Chinese classical folk love legends to animated film works, how can traditional Chinese cultural IP, taking "The Legend of White Snake" as an example, adapt to the times?
"Since the establishment of the project, we have been committed to exploring how to better inherit and carry forward our excellent culture in the form of animated films." Yu Zhou, president of Light Chasing Animation, said at the premiere, following the successful presentation of the Poet of the Tang Dynasty last year After the character and sentimental "Chang'an Thirty Thousand Miles", this year they launched "White Snake: The Floating Life", hoping to tell a profound and touching Chinese love story through this film, so that the romantic feelings of traditional culture can bloom in modern light and shadow. color.
It is true that Chinese classical folk love legends carry rich cultural connotations and historical heritage, reflecting the ancient people's yearning and pursuit of love. For example, the meeting, acquaintance, and love between the White Snake and Xu Xian at the broken bridge in the West Lake, as well as the various hardships and tests they went through for love, are all moving.
Now, "White Snake: The Floating Life" tells folklore in the form of animation, interprets the positive value of truth, goodness and beauty in it from a modern perspective, reproduces the touching love of "love only one person, fearlessly and without regrets" in the vast sea of people, and also uses a grand production to restore Lin'an in the Song Dynasty Market scenes and folk festival culture of the Song Dynasty.
Zeng Fanyu, the producer of the film, said that the Song Dynasty was a glorious era of rapid economic and cultural development. The charm of its calligraphy and the beauty of painting were unique, forming a unique style system. The team is also committed to integrating these cultural elements. Integrate into the film. For example, animations are used to restore the moving beauty of the Broken Bridge of the West Lake, the Eighteen Streams of Jiuxi, and the Qiantang River.
Visitors check in at the scene. Photographed by Gong Jingwen
Recently, a series of activities created by the Hangzhou Municipal Bureau of Culture, Radio, Television and Tourism in conjunction with the movie "White Snake: The Floating Life" have remained highly popular. The real scenes of the top ten "Floating Life Mark" movie themes include Tongxiang Lane, Wansong Academy White Snake Bridge, and Sing the Orioles in the Willows. There is an endless stream of tourists at the check-in area, and pedestrians in the Qinghefang themed block of "Floating Life for a Day" are flocking to the area.
"Our classics flow in time, and time is also the best proof of classics." Chen Guangsheng, Secretary of the Party Leadership Group and Director of the Zhejiang Provincial Department of Culture, Radio, Television and Tourism, said that Hangzhou is a city of love, and Zhejiang is a place full of love. In addition to the story of White Snake and Xu Xian, the stories of Fan Li and Xi Shi, Lu You and Tang Wan, Liang Shanbo and Zhu Yingtai all happened in Zhejiang. He is also looking forward to the next classic.
From the heroic return of " Journey to the West: The Return of the Great Sage ", to the rebellious growth of " The Devil Boy of Nezha Comes to the World ", to the long historical scroll of "Chang'an Thirty Thousand Miles" and " The First Conferred God" "Part: Chaoge Fengyun " reappears the myth. Traditional culture provides a profound cultural heritage and an inexhaustible source of inspiration for the long-term development of domestic films, and makes each work a bridge connecting the past and the future.
“The movie organically combines love, legend, animation and other elements, which not only provides beautiful enjoyment, but also has educational significance."He Zhongli, professor of the History Department of the School of Humanities at Zhejiang University and director of the Southern Song History Research Center of the Hangzhou Academy of Social Sciences, said that the film is rooted in the story of "The Legend of White Snake" that has been passed down since the Tang Dynasty. Through the superb interpretation of modern animation technology, it has achieved both The inheritance and tribute to ancient legends, as well as the courage to explore and innovate, give this classic new vitality.
He Zhongli hopes that such films can be more widely produced and promoted across the country, so that the treasures of Chinese culture can be more popular. A vivid and diverse face is presented to the world (Lin Bo)
(China News Network)
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