The theme poster of this year’s Hundred Flowers Awards. From Zheng Zhihao, reporter from Chuanguan News of the Hundred Flowers Award Organizing Committee, from August 2 to 4, the 37th Hundred Flowers Award for Popular Films ( The following is a brief....

The theme poster of this Hundred Flowers Award. From the Hundred Flowers Award Organizing Committee

Sichuan News reporter Zheng Zhihao

html From August 2 to 4, the 37th Popular Film Hundred Flowers Award was co-sponsored by the China Federation of Literary and Art Circles, the China Film Association, the Propaganda Department of the Sichuan Provincial Committee of the Communist Party of China, and the Chengdu Municipal People's Government. (hereinafter referred to as the "Hundred Flowers Award") will be held in Chengdu. The reporter learned from the Organizing Committee of this Hundred Flowers Awards that there are four major themed forum activities for this Hundred Flowers Awards, including the Hundred Flowers Opening Forum, the "2024 Chinese Film Art Report", "2024 Chinese Film Industry Research Report" Release Forum, and the Film and Literature Forum. , Science Fiction Forum and Chengdu Film Industry Special Promotion Conference provide a platform for filmmakers and film lovers to have in-depth exchanges, share experiences, and expand their horizons.

Schedule of activities of the four major themed forums of this Hundred Flowers Awards. From the Hundred Flowers Award Organizing Committee

At that time, well-known academic experts, film artists, film entrepreneurs and other representatives from across the country will gather in Chengdu to provide advice and suggestions for the development of the Chinese film industry and the Chengdu film industry. The details of the forum are as follows:

html On the afternoon of August 2, the Baihua Opening Forum will be held. 2024 marks the tenth anniversary of General Secretary Xi Jinping’s important speech at the Forum on Literature and Art Work. The opening forum of Baihua, with the theme of "Light and Shadow of the Times, People's Feelings", invites representative filmmakers who have made contributions in different stages and fields in the past ten years to review the common memories of the ten years of film progress and summarize the ten years of Chinese film. Years of growth and achievements have forged the soul, focus, and strength for the sustained and high-quality development of Chinese films.

Yin Hong, Vice Chairman of the Chinese Film Association and Professor of Tsinghua University, Huang Jianxin, the well-known director of the classic film "The Black Cannon Incident", Vice Chairman of the Chinese Writers Association and Chairman of the Sichuan Writers Association, Alai, and "Feng Shen" Wu Ershan, the director of the series, and Guo Fan, the director of the " Wandering Earth " series, will participate in this forum.

html On the morning of August 3, the "2024 Chinese Film Art Report" and "2024 Chinese Film Industry Research Report" release forum will be held. In the past year, a large number of excellent films have been released in the Chinese film market, which resonate with the times, resonate with the audience, and complement the market. This forum will discuss hot topics with the authors of the above-mentioned reports, including how movies can keep up with the times, pay attention to reality, and convey the spirit of the times; how to establish emotional connections with audiences and meet diverse aesthetic needs; how to promote industrial reform and innovation, and accelerate art and Technology integration, exploring new ways of film expression and market development and other topics.

Lu Shaoyang, chairman of the Theoretical Criticism Working Committee of the Chinese Film Association and professor of the School of Journalism and Communication of Peking University, Rao Shuguang, a film theorist and president of the China Film Critics Society, Chen Gang, deputy dean of the School of Art and Media of Beijing Normal University, and others will participate in this event forum.

html On the afternoon of August 3, a film and literature forum will be held. Films draw nutrients of thinking from literary works, and literature also gains methods and paths from film language. This forum is titled "Inspiration from Literature". By clarifying the connection between current movies and literature, we will explore the commonalities between literature and movies, and use the wings of literature to find new horizons for the future of movies and enhance the quality of movies. The cultural spiritual connotation will then feed back into literary creation, with a view to jointly creating Chinese classic stories in the new era.

Mai Jia, vice chairman of the Chinese Writers Association and winner of the Mao Dun Literature Award, Cao Baoping, a well-known director and professor at the Beijing Film Academy, Lu Min, vice chairman of the Jiangsu Writers Association and winner of the Lu Xun Literature Award, will participate in this forum.

html On the morning of August 4, the Science Fiction Forum and Chengdu Film Industry Special Promotion Conference will be held. In Chengdu, which is known as the "City of Science Fiction", filmmakers and representatives from the science fiction industry will conduct in-depth exchanges and discussions on the theme of innovative development of Chinese science fiction creation, promote the innovativeness, contemporaryness, and people-oriented expression of Chinese science fiction works, and promote High-quality science fiction literature is transformed into film, television, animation and other entertainment industries, expanding the economic territory of imagination, assisting the international spread of Chinese science fiction IP, and promoting the high-quality development of Chinese science fiction films. This forum will also launch a series of combinations such as Chengdu film industry development policies, funds and implementation projects.

Wang Jinkang, a well-known science fiction writer and senior engineer, Wang Hongwei, chairman of the Science Fiction Film Working Committee of the China Film Association, He Xi, a well-known science fiction writer, and Guo Fan, the director of the "Wandering Earth" series of films, will participate in this forum.