[Global Network Technology Comprehensive Report] On July 29, according to Bloomberg citing people familiar with the matter, Apple’s upcoming artificial intelligence function Apple Intelligence will be launched later than expected, missing the upcoming iPhone and iPad software major revisions iOS 18 and The debut of ipados 18. This decision gives the company more time to fix bugs and further improve the feature.
It is reported that Apple plans to start rolling out Apple Intelligence to customers in a software update in October. This means that AI features will not be available until a few weeks after the release of iOS 18 and iPadOS 18. The people spoke on condition of anonymity because specific release details have not been announced.
In a break from usual, the iPhone maker plans to make Apple Intelligence available to software developers for early testing as early as this week via beta versions of iOS 18.1 and iPadOS 18.1. The strategy breaks with Apple's traditional approach, in which the company typically doesn't release previews of subsequent updates until the initial version of a new generation of software is publicly released.
This delayed release brings higher risks, but to ensure that consumers can smoothly experience its major initiatives in artificial intelligence, Apple needs the support of developers to help solve problems and test features on a larger scale. Concerns about the stability of Apple Intelligence features are the main reason that led the company to separate these features from the initial release of iOS 18 and iPadOS 18.
Apple announced new features and operating systems at its Worldwide Developers Conference in June, saying Apple Intelligence would debut as part of iOS 18 and iPadOS 18. However, the new release timing means that AI features will not be widely rolled out until subsequent updates to the new operating system. An Apple spokesman declined to comment.
Currently, Apple has released the fourth beta version of ios 18.0 to developers and plans to complete development before the end of July. Every September, Apple releases new iPhones with new software, so the operating system needs to be finished weeks in advance to allow time for the software to be installed before the device leaves the factory.
apple intelligence release plans indicate that the first iphone 16 models launching this year may lack new ai features and require a software update in a few weeks to get them. Apple Intelligence includes a range of powerful features like prioritizing key notifications, web page and voice memo summaries, tools to improve writing, improvements to Siri, and integration of chatgpt for openai.
Even if Apple Intelligence releases with iOS 18.1 and iPadOS 18.1, it will be missing some features, including some of the most significant changes to Siri, such as the ability to use data on the device to help answer questions and the system's ability to use the user's screen content to provide context for the answer.
According to Bloomberg, Apple plans to launch its full set of Apple Intelligence features through multiple updates to iOS 18 between the end of 2024 and the first half of 2025. In addition to iPhones and iPads, Apple Intelligence will come to its Mac computers via an internal Apple chip as part of macOS Sequoia. In the meantime, the feature is also being developed for the vision pro, but is not scheduled to be released for the device until a later date.
Apple has high hopes for Apple Intelligence, a feature it hopes will help it compete in the field of generative AI. Over the past year, the field of generative AI has taken the world by storm, disrupting the enterprise and consumer device markets. By limiting support to last year's iPhone 15 Pro and the upcoming iPhone 16 series, Apple also believes the new features could help drive sales of this year's new iPhones.
Since the iPhone 16 series has few changes in design, software-related enhancements - in addition to new buttons to control the camera and a faster chip - will be a big boost to sales of the new models.
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