Recently, Oriental Selection has frequently attracted attention due to the anchor’s comments. On the afternoon of July 5, Yu Minhong, founder of New Oriental and CEO of Oriental Selection, posted a video on his personal social media account, asking everyone not to attack Oriental

Recently, Oriental Selection has frequently attracted attention due to the anchor’s comments.

html On the afternoon of July 5, Yu Minhong, the founder of New Oriental and CEO of Oriental Selection, posted a video on his personal social media account, asking everyone not to attack Oriental Selection and any anchors who work with Hui.

"The emergence of Oriental Selection is also to provide a new stage for young people." Yu Minhong said in the video that the development of Oriental Selection and Peer with Hui is proof of the struggle of young people such as Yuhui and the result of the support of the majority of friends.

But Yu Minhong said, "During this development process, I failed to protect these children, and they were often exposed to online public opinion, which caused them great mental pressure." Yu Minhong said that he was often deeply involved in public opinion and "felt ashamed of these hard-working children."

"I would like to ask everyone here again not to attack Dongfang Selection and any anchors who work with Hui. I also strongly urge everyone to express their views in rational and peaceful language no matter where they speak, be more tolerant, be more kind, and give children more We have a clear network environment.”

Source: @连民红

Since June this year, Oriental Selection has been on the hot searches.

According to The Paper, on June 3, Yu Minhong was a guest at the live broadcast room of Wumart founder Zhang Wenzhong and said: "Oriental Selection is now in a mess and has no ability to make suggestions."

This comment triggered a heated discussion on the Internet. On the same day, The stock price of Oriental Selection (01797.hk) opened high and then moved lower, with a drop of 9.92% at the close, and its market value shrank by more than HK$1.8 billion in a single day.

html At 1:00 a.m. on June 7, Yu Minhong issued an apology letter stating that his imprecise expression had caused good or malicious interpretations, and apologized to Oriental Selection’s customers, shareholders and investors.

Since then, Dong Yuhui, a well-known anchor of former Oriental Selection, also admitted in the official program "I Love Me, Great" launched by Douyin that he resists selling goods on live broadcast, "I am very resistant to selling things, and I am realistic. I still refuse to sell things on live broadcasts." I don’t enjoy this job.”

Dong Yuhui. Source: China Fund News

html On June 26, in the Oriental Selection Beautiful Life live broadcast room, the popular anchor Dundun publicly expressed his dissatisfaction with the company and the public relations department: "I think what is more annoying about this company is that many things now do not follow The anchor discussed and opened the account without consulting the anchor. After the incident, the public relations department was afraid of this and that, so they didn't care. "

Afterwards, on June 27, Oriental Screening was suspended for one day. On June 28, the topic of "Oriental Selection anchor publicly expressed dissatisfaction in the live broadcast room" sparked heated discussion. On the same day, Dundun responded to and apologized for his previous remarks.

Dundun and Dong Yuhui. Source: Video screenshot

html On June 29, "Guizhou Cultural Tourism deleted all videos of Oriental Selection" became the first hot search topic again. On the same day, Oriental Selection anchor Mingming (Shi Ming) responded to the controversy caused by using "broken mountains and rivers" to describe the terrain of Guizhou in a recent live broadcast on Weibo, and apologized to the public for his inappropriate choice of words and imprecise expression.

After repeated backstabbing and apology, Oriental Selection ushered in a huge public opinion storm.

As of June 29, data from the third-party platform Cicada Mama shows that in the past 30 days, the total number of fans in the Oriental Selection live broadcast room has plummeted, from 30.411 million on May 30 to the current 30.103 million, a direct decrease of about 308,000 people. (According to Jiupai News)