During this year's Dragon Boat Festival, the theater box office is booming. It has been almost half a month since its release, and no movie has a box office exceeding 200 million. The box office of "The Negotiator" with good reputation is only 135 million, "Stop and Go" with

During this year's Dragon Boat Festival, the box office of theaters was very high. It has been almost half a month since its release, and no movie has a box office of more than 200 million.

's " negotiator ", which has a good reputation, has a box office of only 135 million, Hu Ge and Gao Yuanyuan's " stop and go " has a box office of less than 100 million, Peng Yuyan and Tong Liya's new film has a box office of only about 24 million in five days of release, which is nothing. The question popped up again.

For theaters and the entire market, if they want to sell well at the box office, they will undoubtedly have to rely on the summer season to save the day.

Unfortunately, the two hit movies "Fengshen Part 2" and "Nezha 2" planned to be released in the summer are not available because of special effects issues.

Not surprisingly, these two movies will remain in the 2025 Spring Festival release. After all, the previous films have good reputations, so placing them in the Spring Festival release will undoubtedly maximize their benefits.

Seeing that there are no blockbuster movies to save the market during the summer, Xu Zheng and Shen Teng's new films have been scheduled one after another, which undoubtedly gave the market a little confidence.

html On June 12th, " Retrograde Life " directed and starred by Xu Zheng was officially announced to be released on August 9th. The film focuses on middle-aged unemployment, the counterattack of small people, and the high-frequency social workers of food delivery. The subject matter is down-to-earth enough. , the cast is reassuring, and it is undoubtedly a dark horse in the summer season.

html On June 15, Shen Teng, Ma Li and Yan Fei and Peng Damo’s " Succession Plan " was officially announced on July 18. The story also took place in Xihong City, but this time Shen Teng is a super rich man, but His son doesn't know that their motto is "No matter how sweet it is, it can't sweeten the children, no matter how bitter it is, it can't hurt yourself." The content must be funny and the movie must be a dark horse.

As Shen Teng's movie is scheduled to be released, the first Hong Kong film "Customs Front" scheduled for the summer is anxious. After all, there is a cap on the box office of Hong Kong movies. If the obstacle is Shen Teng, then there is really no capital to fight.

" Customs Front " was originally scheduled to be released on July 5, which is only 13 days away from "Succession Plan". This will undoubtedly put a huge damper on the movie's box office success, so it is undoubtedly a better choice to increase the release date.

html On June 17, "Customs Front" was announced to be released on June 28. First of all, it was to avoid Shen Teng's new film, hoping to pre-emptively sell it and make money early, and it would not be bad in the later schedule of the film if it has a good reputation.

Secondly, there are indeed no blockbusters available for release in June. In addition, the high school entrance examination and college entrance examination are over, and there is not much difference from the release in early July. Maybe we can really seize the opportunity.

I have to say that the released "Customs Front" has fired the first shot of the summer release, which is commendable for its courage. As for whether

can sell well at the box office and exceed the 1.329 billion maintained by the previous " fury·serious case ", we will analyze it further.

"Customs Front" cost 250 million to create. It is considered a big production for a Hong Kong film. It is not only the first blockbuster to show Hong Kong Customs, but also the first police film to be placed in the world.

In terms of action scenes, "Customs Front" embodies an unprecedented large-scale pattern. All aircraft, artillery and tank combat tools are available, and naval battles are also filmed for the first time. Compared with the Hong Kong-style police and gangsters who can guess the ending after watching the beginning, this film is clearly out of the ordinary. different paths.

It is worth mentioning that this film has a bit of the heritage of Hong Kong films.

After "Fury: Serious Case", Nicholas Tse 's appeal has reached an all-time high. When he meets the right role, he can really perform with a highly sought after performance.

In view of this, "Customs Front" came out. Nicholas Tse is not only the star, but also the producer and action director of the film. Together with the director Qiu Litao who created the " Bomb Disposal Expert " and " Anti-drug " series of movies, It feels like it helped Nicholas Tse become the leading figure in Hong Kong films.

To be honest, in terms of action directing, everyone still believes in Nicholas Tse's ability. First of all, Nicholas Tse is very familiar with Hong Kong movies and has unique attainments in action movies. Secondly, Nicholas Tse's attitude of striving for excellence will inevitably strictly require the relevant action scenes to be perfect.

Moreover, Nicholas Tse has masterpieces of action films such as "Fury: Serious Case" and " The True Colors of a Man", so the action scenes in "Customs Front" are bound to be the same.

In addition, the cast of the film is reassuring enough.

This is Jacky Cheung's return to the big screen after eight years. Although he can't do dramas and dramas, Jacky Cheung is still very capable in literary dramas. This can be seen from the fact that he has been nominated for the Academy Award for Best Actor 8 times.

To be honest, based on Jacky Cheung’s past performance, the Chinese film industry really owes him a best actor.

Golden Horse Best Actor Ng Chun-yu, Golden Horse Best Actress Carrie Lam, and Golden Horse Best Actress Liu Yasu are also the three leading actors in the film. Although their appeal is not as popular as Nicholas Tse, their acting skills are not bad at all.

As early as May 2, "Customs Front" was screened at the Far East Film Festival. At that time, the evaluation of movie fans was simply summarized as "the martial arts is like Nicholas Tse, and the literary style is like Jacky Cheung."

Especially Jacky Cheung's explosive acting skills are amazing. Some fans said bluntly:

Jacky Cheung is chasing the best actor when he comes back to the film industry. He can't single out the scene of becoming a god because there are too many awesome moments. He is in the film. He plays a high-functioning manic-depressive patient, switching between calm and madness at will.

With just a few words, you can feel the difficulty of this role and Jacky Cheung's strength. Many movie fans are also optimistic that the singer will win the best actor.

From the perspective of director, starring, subject matter, and action scenes, "Customs Front" is a rare masterpiece. If the word-of-mouth fermentation is fast and stable enough, it is really possible to surpass the box office of "Fury·Crime".

The difference is that this time "Customs Front" does not have Donnie Yen's blessing, but it has the help of Jacky Cheung's acting skills, which can be regarded as the same as "Fury: Serious Case".

But in the action scenes, Nicholas Tse needs to support himself. Whether he can carve out a path on his own and lead Hong Kong police dramas to greater glory depends on his performance in the new film.

Of course, "Customs Front" is not without its shortcomings. After all, in terms of image, the male protagonist played by Nicholas Tse this time is a little less wild than the domineering Qiu Gangao in "Fury: Serious Case".

Finally, I hope that the box office of "Customs Front" can set a new high for Hong Kong films, that Nicholas Tse can carry the banner of Hong Kong films, and that Jacky Cheung can take home the Best Actor trophy.

We will wait and see whether the first shot of "Customs Front" in this summer season can be heard in the sky.