Edited by: Zhang Jinhe
On June 19, after 19 days of store closures and adjustments, the Yonghui first store in Zhengzhou Xinwan Plaza store officially opened after Fat Donglai’s adjustment. The scene was crowded with people, and the supermarket also set up iron fences to limit the collection flow measures.
In addition, Yu Donglai, chairman of Henan Fat Donglai Trading Group (hereinafter referred to as "Pang Donglai"), also came to the scene.
Yonghui Supermarket (sh601933, stock price 2.99 yuan, market value 27.13 billion yuan) rose rapidly in the afternoon, once rising by more than 8.8%, and then the increase narrowed, rising by 6.03% as of press time. In the 17 trading days since Yonghui’s store announced the adjustment on May 27, the company’s stock price has risen from 2.35 yuan to 2.99 yuan, an increase of 27.23%, and the market value has increased by 5.808 billion.
Yonghui's first store was opened by Fat Donglai. The scene was crowded. Some people came to line up at 6 o'clock in the morning.
Dahe News reported on the 19th that before the opening, a large number of people had already poured in in front of Yonghui Zhengzhou Xinwan Plaza store. Queuing up, it’s a scene of huge crowds of people.
According to Zhengguan News, on-site staff said that people at came to line up at 6 o'clock in the morning, and the traffic limit started less than ten minutes after the door opened.
Image source: Elephant Live Video Screenshot
Previously, Yonghui Supermarket issued a "Letter to Customers". The letter stated that after 19 days of store closures and adjustments, Yonghui Supermarket Xinwan Plaza store will be closed on June 19 Normal business will resume at 9:30 am on the same day.
’s letter revealed the details of the transformation. In terms of product structure, the number of items removed from the shelves was 10,841, with a removal rate of 81.3%. The number of single products has been re-planned to 12,581, with new items accounting for 80%. The product structure after sorting has reached more than 90% of Fat Donglai’s product structure.
In terms of moving line layout, forced moving lines are eliminated and store aisles are widened to ensure smooth store moving lines and provide customers with a convenient and comfortable shopping environment. adds a new tobacco and wine cabinet, customer rest area, expanded baking area , on-site processing, and the cooked food area cancels the original rented area and e-commerce operation.
In terms of equipment and facilities, in order to ensure product quality, a new daily cold chain was added, and the original equipment was fully maintained and updated. According to the layout adjustment, new equipment and facilities such as fresh food, bulk grains, and store shelves have been added, and the proportion of overall hardware facility updates has reached 45%.
In terms of professional capabilities, a total of nearly 30 training sessions of various sizes were conducted, covering cultural concepts, services, operation management, equipment maintenance, fire safety, etc., and multiple batches of personnel from various positions were arranged to study at the Xuchang Pandonglai store. In terms of employee benefits of
, the salary of employees has been increased from 2,500 yuan/month to 4,500 yuan/month. The average working time does not exceed 8 hours a day. Annual leave is added, and you can enjoy 10 days of annual leave after one year. Based on this calculation, the monthly salary increase of the store employees reaches 80%.
Yu Donglai: After the adjustment, the average daily revenue of Yonghui Supermarket stores can increase by 5 times
According to Dahe Financial Cube, is its quality improvement operation a success? Yu Donglai, chairman of Fat Donglai, replied to reporters: "The adjustment of this community store has only gone through the initialization stage. Everyone's expectations should not be too high. (Adjustments should be) taken slowly, and (store operation) should be happy." He said that in the past two years, domestic supermarkets have fully launched self-renovation and upgrading, which is a good change. When the entire industry emerges from involution and moves toward value creation and industry friendliness, it will be a new development landscape.
Picture source: Dahecai Cube
Yu Donglai also said, "After the adjustment to , the average daily revenue of Yonghui Supermarket can increase 5 times to ." This is Yu Donglai's goal for the first store of Yonghui Supermarket after the adjustment. Yu Donglai said that estimates that the daily sales of this store will be around 800,000 yuan. "Currently, daily sales are only 160,000 yuan. In the future, daily sales will not be less than 500,000 yuan, which is estimated to be in the range of 800,000 yuan to 1 million yuan."
After the adjustment of Yonghui's two stores, whether Is there a new assistance plan?
" will save Yonghui first. The domestic supermarket industry must develop healthily step by step. " Yu Donglai said that the changes in Yonghui Supermarket will catalyze changes in the domestic supermarket industry.For example, if people feel safer and more confident when shopping in this supermarket, it will set a positive benchmark in the industry for “removing bad currency, putting aside corruption, and improving services”. In the past two years, the domestic supermarket industry has launched self-upgrading and capacity rebuilding. Pandonglai will do its best to provide support to its peers, including making the supply chain, product structure, product classification, etc. public, to assist the domestic supermarket industry in moving forward. A bright future for development.
Yonghui Supermarket was established in 2001 and entered the A-share market in 2010. In 2019, the number of Yonghui Supermarket stores reached 1,440 at its peak, but according to its 2023 annual report, the number of Yonghui Supermarket stores has been reduced to 1,000.
According to the financial report disclosed on April 27, Yonghui Supermarket achieved operating income of 78.642 billion yuan in 2023, a year-on-year decrease of 12.71%. net profit was -1.329 billion yuan, and the loss was reduced compared with 2022. Yonghui Supermarket lost 2.763 billion yuan in 2022 and 3.944 billion yuan in 2021. In total, the company has suffered losses for three consecutive years.
According to the official Weibo of Sino-Singapore Jingwei on April 23, Yu Donglai, the founder of Fat Donglai, previously said that originally planned to earn 20 million yuan last year, but unexpectedly earned 140 million yuan by the end of the year , and the salary of employees was It continues to rise. The minimum income is about 7,000 yuan per month. The salary of employees in many stores is generally more than 8,000 yuan.. Even if the store is very busy now, the working hours and holidays of employees are normal.
Daily economic news is comprehensive from Dahe News, Dahe Financial Cube, Shangguan News, China-Singapore Jingwei, and public information
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