The hit TV series " Flowers " wanted to shoot in an old factory building in Yangpu District. The crew sent a coordination letter to the Shanghai Film and Television Production Service Agency; the Spring Festival blockbuster " Speeding Life 2" not only asked the agency to coordinate the old driving school, It also successfully coordinated a collision test laboratory in Nanjing through the "Yangtze River Delta Film and Television Shooting Base Cooperation Alliance" spearheaded by the organization... Recently at the 26th Shanghai International Film Festival, the "Yangtze River Delta Film and Television Shooting Base Cooperation Alliance" was expanded and upgraded. , officially changed its name to the "Yangtze River Delta Film and Television Production Service Cooperation Alliance", and the number of members increased from 17 to 36.
"Since the China Film Foundation, the China Film Producers Association and the China Film Co-Production Company jointly promoted our organization's 'Shanghai experience' to the country at the Shanghai International Film Festival in 2021, the development of film and television shooting service agencies and centers across the country The expansion and upgrading of the alliance is rapid and in response to the expectations of all walks of life," said Yu Zhiqing, Secretary General of the Alliance Secretariat and Director of the Shanghai Film and Television Production Service Agency.
helped the crew find the scene quickly and accurately
In 2014, as the "window" of Shanghai's new film policy, the Shanghai Film and Television Production Service Agency was established at No. 709 Julu Road, which quickly became a golden sign of the "Shanghai Service" brand. During the work, they discovered that there are many film and television shooting bases in the Yangtze River Delta region, and there is a strong demand for them from film and television crews across the country.
In 2019, under the national strategy of integrated development of the Yangtze River Delta, the organization took the initiative to take a step forward, integrate resources, and advocate the establishment of a "Yangtze River Delta Film and Television Shooting Base Cooperation" mechanism. During the 2020 Shanghai International Film Festival, the Shanghai Film and Television Shooting Service Agency and the first batch of 17 film and television shooting bases in the Yangtze River Delta jointly announced the establishment of the "Yangtze River Delta Film and Television Shooting Base Cooperation Alliance" and issued a consensus on the establishment of the alliance.
On-site photos
After several years of operation, the crew put forward higher requirements for the alliance: they hope to provide more services similar to those provided by Shanghai film and television shooting service agencies on the basis of the shooting base. The crew has something to think about, and the alliance responds accordingly. Yu Zhiqing revealed that in 2023, institutions and alliances will begin to "test the waters" and expand the alliance.
"Over the past year, the alliance has been operating well. The alliance secretariat has established an effective working linkage mechanism between various film and television service units in the Yangtze River Delta region through series collaboration and parallel efficiency improvement, helping the crew to quickly and accurately find suitable partners. Scenes, effectively solving the worries and concerns of transitions and connections for the crew. "Yu Zhiqing introduced that during the early stage of location scouting and setting up of the Spring Festival movie "Flying Life 2", the main producer Shanghai Tingdong Pictures Co., Ltd. followed the service process. , submitted a coordination application to the Shanghai Film and Television Production Service Agency. Regarding the driving school venues and auto repair shops in the film, the organization actively contacted and coordinated with Shanghai Jiading District to find old driving schools with a sense of age. In order to truly present the pre-race vehicle crash test mentioned in the film, the producer of
wanted to conduct real shooting to achieve the visual impact on the screen. The agency first assisted in contacting relevant crash laboratories in Shanghai to help the crew find suitable filming locations. conditions, and finally through the radiation power of the Yangtze River Delta Film and Television Film and Television Shooting Alliance, together with the Nanjing Film and Television Culture Public Service Center, we successfully coordinated a collision test laboratory in Nanjing for the crew to provide shooting scenes and technical support for the film.
"Flying Life 2" finally took in a box office of 3.398 billion yuan, which was almost double the first film's 1.728 billion yuan. Before the film was released, the crew specially sent a banner to the organization. "Professional, meticulous, sincere, efficient, and dedicated cooperation to solve problems" has almost become the consensus of organizations and alliances in the minds of major film crews across the country.
Circle expansion is still in progress
Starting in 2023, the "Yangtze River Delta Film and Television Shooting Base Cooperation Alliance" will unite domestic provincial and municipal filming service agencies and centers to jointly launch the "Shanghai Initiative" in Shanghai, calling on all localities to build a "set of film and television shooting Service system", build "a film and television shooting information cloud platform", and form "a set of film and television shooting location development mechanisms." After a year of trial operation, good news came from the alliance: expansion of capacity and circle expansion.
"The original alliance was mainly based on filming bases. Our original intention was to share resources in the Yangtze River Delta," Yu Zhiqing said, "Now, we want to open up the 'full link' of film and television production and let the content represented by the filming bases Providers, in the same alliance with service providers represented by service agencies, can better solve practical problems for the crew and help them create better content. "
The alliance was originally based in the Yangtze River Delta region. 17 members, expanded to 36 now. Because the new members radiate across the country, including film and television production service units and film and television shooting bases, Yu Zhiqing said, "In order to more accurately reflect the nature of the alliance, we subsequently changed its name to the 'Yangtze River Delta Film and Television Photography Service Cooperation Alliance'." Behind the changes is everyone’s common recognition of the service concept.”
reporters found that in the "upgraded version" alliance, there are Chengdu Film and Television Service Center, Taining County Film and Television Base, Film and Television Work Special Class of the Propaganda Department of the Yunnan Provincial Committee of the Communist Party of China, Chongqing Film and Television Shooting One-stop Service Platform, Guizhou Province Film and Television Shooting Service Center, Fuzhou Film and Television Industry Service Center, Shenzhen Film and Television Industry Service Center, Xiamen Film and Television Shooting Base, Qingdao West Coast New Area Film and Television Industry Development Center, Qingdao Film and Television Base, Quanzhou Wenling Film and Television Service Co., Ltd. and other institutions. "We still name ourselves the 'Yangtze River Delta' because we remain true to our original aspirations and stay grounded in our fundamentals. This alliance welcomes institutions across the country to exchange experiences." Yu Zhiqing said that this is highly consistent with the concept of Shanghai and the Yangtze River Delta serving the whole country.
On-site photos
At the event, in addition to the units that have joined the alliance, there were also relevant personnel from brother provinces and cities who were preparing to establish similar service units to attend the event. Seeing that the Shanghai Film and Television Production Service Agency signed a memorandum of cooperation with the Department of Culture of the State of São Paulo, Brazil, they also said that they had heard that the Shanghai Film and Television Production Service Agency would include the "Yangtze River Delta Film and Television Shooting Base Cooperation Alliance" in important domestic and foreign exhibitions. Present content, such as participating in the 25th Shanghai International Film Festival, the 28th Shanghai TV Festival TV Market, Creative Yunnan Cultural Industry Expo (2022-2023), the First China TV Drama Conference, the 20th Tokyo International Film and Television Exhibition (tiffcom), etc., "We particularly value the opportunity to exchange experiences with our counterparts at home and abroad, and we look forward to joining the expanded cooperative alliance in the near future to jointly explore effective paths for complementary advantages and win-win development in the film and television industry."
On-site photos
Come to give Luo Yi, deputy director of the Shanghai Municipal Bureau of Culture and Tourism and deputy director of the Shanghai Municipal Radio and Television Bureau, who was awarded the license by the alliance members, said, “For a long time, the film and television industry and the cultural tourism industry have always been in a driving relationship of mutual integration and mutual empowerment. The Shanghai-produced film and television drama "Flowers" has driven wave after wave of online and offline cultural tourism consumption boom at a phenomenal level." He expects that film and television shooting services will become an important fulcrum, allowing film and television culture to promote the high-quality integrated development of the cultural tourism industry.
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