According to professional box office data, as of 21:00 on June 10, the box office during the 2024 Dragon Boat Festival (June 8 to June 10) was 378 million yuan. The three films " against gangsters and never give up ", " I don't want to be friends with you " and " Garfield Family " are temporarily among the top three at the box office.
This year’s Dragon Boat Festival period has a rich variety of film types, with domestic products and imported films competing, but there is a lack of leaders. Compared with the box office harvest of 909 million yuan in the same period in 2023, the overall box office of this year’s Dragon Boat Festival failed to make a big breakthrough.
There are a wide variety of films, and domestic films are popular
This year's Dragon Boat Festival has squeezed in 11 new films, including " Negotiator ", "Sweeping Gangs and Never Give Up", "I Don't Want to Be Friends with You", " Stop and Go" "Stop " and other domestic films, as well as three imported films, " American Civil War ", "Mad Max: Fury Goddess" and " Robot Dreams ", there are more new films released in the schedule than the same period last year, and they are rich in genres and diverse themes. The new films in the "Dragon Boat Festival" include action, war, crime, comedy, family, animation and other types of films, and the film supply is as rich as the "May Day Festival".
Judging from the box office on the last day of the "Dragon Boat Festival", as of 16:44 on June 10, the box office of the film "Sweep the Gangs: Never Give Up" exceeded 100 million yuan; as of 20:4 on June 10, the film's box office The box office of "I Don't Want to Be Friends with You" exceeded 100 million yuan; as of 20:21 on June 10, the box office of the film "The Negotiator" exceeded 90 million yuan; as of 19:33 on June 10, the box office of the film "Go" The box office of "Stop and Go" exceeded 50 million yuan; as of 15:14, the box office of the film "Mad Max: Goddess of Fury" exceeded 30 million yuan. It can be seen that the three new domestic films, "Never Give Up", "I Don't Want to Be Friends with You", and "The Negotiator" are evenly matched at the box office. The imported Hollywood blockbusters that many people are optimistic about have not been able to do well at the box office. Domestic films, especially various types of domestic films with comedy elements, once again supported the box office during the period.
's "Anti-Gangs Never Give Up", which leads the box office schedule, tells the story of Li Nanbei, a front-line criminal policeman in Kuizhou City's special battle against gangs and evil, and his comrades who fight against gangs with swords and evil with iron fists. Many viewers commented on the film as "particularly shocking" and "reversal after reversal". They also saw the perseverance and responsibility of the people's police from the protagonists Li Nanbei and Yu Qing. It is worth mentioning that the film added comedy elements to the anti-crime theme, making the film full of human fireworks. It has been praised as "a small character with a big touch" and a "refreshing yet humorous, different anti-crime story". This film can lead the box office. In addition to the eye-catching subject matter, the main creative team is also very popular. The film brings together actors such as Xiao Yang, Yu Ailei, Fan Chengcheng, Li Chengru, Zhang Yifan, etc.
"I Don't Want to Be Friends with You" is a "drama-turned-movie" youth comedy movie. The film combines the elements of "positive youth" with the nostalgic elements of reminiscing about youth. Through fantasy time travel, mothers and children become friends and try to start a new relationship. The film is hilarious, warm and cute.
"The Negotiator" is a Hong Kong film written and directed by Qiu Litao. The film tells the story of negotiator Zhuo Wenwei who accidentally became the number one suspect in a murder case. He was forced to take the police hostage and appointed former negotiator Xie Jiajun and himself. In the dialogue, Xie Jiajun, who is good at attacking people, and Zhuo Wenwei, who is highly skilled, repeatedly see-saw, and the two people's positions and mentality gradually change in the exchange of words. In the view of director Qiu Litao, "This time we are filming a different kind of police film. Negotiators are a profession that has almost never been shown in Chinese movies."
In addition, "Stop and Go", a "middle-aged homecoming" themed drama starring Hu Ge and Gao Yuanyuan, was the new domestic film with the highest ratings during the Dragon Boat Festival. However, because it is a "life flow" art film, its box office performance was mediocre.
The three imported films, "Robot Dreams", "Mad Max: Fury" and "American Civil War", received good reviews. However, due to factors such as the lack of well-known domestic star casts, the box office failed to match the reputation.Among the imported films, "Mad Max: Goddess of Fury" is a big IP story, but the Hollywood story model that also tells the hero's personal growth history and the road to revenge has tired the audience and is still difficult to attract people's interest.
lacks a leader, and the overall box office fails to break through.
There are no commercial blockbusters or phenomenon-level films in this year's "Dragon Boat Festival". As a result, the overall magnitude of the Dragon Boat Festival market has not increased, and the box office for the period is inferior to the box office performance of 909 million yuan for the same period last year. , but still highlights the schedule advantage.
html On June 8, the first day of the Dragon Boat Festival, as of 18:54, the total box office exceeded 100 million yuan. On that day, three films were released: "I Don't Want to Be Friends with You", "Sweep the Gangs: Never Give Up" and "Stop and Go". Leading the box office. Compared with ordinary weekends where the box office is less than 100 million yuan, the box office on the first day of the Dragon Boat Festival period was 124 million yuan, 142 million yuan on June 9, and more than 110 million yuan on June 10, which still highlights the advantages of the schedule.However, this year’s Dragon Boat Festival box office failed to hit the box office, which is related to the lack of high-quality family films and "high-concept" commercial blockbusters during the period. Although domestic films and imported films competed on the same stage during the period, and there were a variety of film types, most of them were so-called "waist" films. The size of the film does not have great advantages in terms of subject matter and story. It lacks works with novel themes and strong topicality such as the suspense blockbuster ": The Disappearance of Her " of the same period last year. Last year's phenomenal commercial film "The Lost Girl" drove the entire summer season to the Dragon Boat Festival due to its high box office, and kicked off a wave of high box office sales throughout the summer season.
This year's movie "summer season" (June 1st - August 31st) has started, with the "Dragon Boat Festival" taking the lead. The "dark horses" that often appear in this period will open up and go up, and the popularity will continue throughout the summer, also driving The movie-watching boom during the period has formed a box office pattern in which blockbusters lead the "meat-eating" and many films "drink the soup". "The Lost Girl" monopolized 507 million yuan in last year's "Dragon Boat Festival", becoming a dark horse in the summer season, earning more than 3 billion yuan in box office, and also driving the movie-watching craze during the period.
This year’s Dragon Boat Festival may be due to the fact that many imported films have disrupted the situation and created a confusing pattern. Only a number of medium-cost domestic films have been released to compete with it. As the college entrance examination ends and summer arrives, summer movies will become increasingly popular, and more blockbusters will compete for the box office.
(Dazhong Daily · Dazhong News Client Reporter Shi Wenjing)
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