Highlights of this week (4.20-4.26): 1. The Second Short Play Ecology Conference of the Short Play Study Room was successfully held in Hangzhou 2. Stephen Chow’s first short play "Golden Pig and Jade Leaves" was completed 3. Short play Qukan APP received 30 million invest....

Highlights of this week (4.20-4.26):

1. The Second Short Play Ecological Conference of the Short Play Study Room was successfully held in Hangzhou

2. Stephen Chow's first short play "Golden Pig and Jade Leaves" was completed

3. The short play fun app won 3000 Wan invested

4. Ma Qiuyuan’s Qing Palace drama starts production

5. Pinduoduo accelerates short drama layout

6. Chinese online releases 2023 financial report

7. Overseas hit short drama single playback volume exceeds 300 million

8. Mango Super Media expects to produce 200 mini programs Drama

1. The Second Short Play Ecological Conference of the Short Play Study Room was successfully held in Hangzhou

html On April 24 (this Wednesday), the Short Play Self-Study Room held the second two-day Short Play Ecological Conference in Hangzhou, with 1,500+ Short drama practitioners from all over the world attended this event.

's nearly 50 guests (including round tables) shared the entire industry's links from underlying technology construction to popular content creation at domestic and overseas home and growth sharing forums. The

short play track is still very challenging. Some short play practitioners said that they should focus on content creation itself and produce more high-quality short plays to jointly promote the prosperity and development of the short play industry. (Comprehensive compilation of the short play study room)

2. Stephen Chow's first short drama "Golden Pig and Jade Leaves" was completed

html On April 24 (this Wednesday), the short drama "Golden Pig and Jade Leaves" produced by Stephen Chow was completed in Chengdu. This is Stephen Chow's first work in micro-short dramas. Yi Xiaoxing is the producer and Ma Shi is the director. The drama uses a cinematography and art team and uses horizontal screen shooting.

"Golden Pig and Jade Leaf" cuts the 120-minute movie into 24 episodes to present. Its shooting ideas are different from those of mini-program short dramas. Stephen Chow also expressed that he does not want to turn the drama into a mini-program drama. The play will be exclusively launched on Douyin in May this year, and the complete series will be updated on the official Douyin account "9527 Theater" directed by Stephen Chow. (Source: China Youth Network)

3. Short drama Qukan app received 30 million yuan in investment

html On April 24 (this Wednesday) news, Henan Yongbei Technology Network Co., Ltd., the parent company of Qukan app, announced that it has received 30 million yuan in angel round financing. It is the first company in the short drama industry to receive financing in 2024. The specific investor has not been disclosed.

Judging from the download page of the Qukan app, it is labeled "Drama Watching Experts Around You" and provides short drama resources covering various types around the world. (Source: Sina Finance)

4. Ma Qiuyuan’s Qing Palace Drama Launched

html On April 20 (last Saturday), "Qing Palace Ci" starring Ma Qiuyuan and Liu Ning was officially launched. The drama was produced by Kyushu Culture and "Falling Flowers Again" "Meet You" was shot by the same team. According to director Liu Han, "Ci from the Palace of the Qing Dynasty" tells the story of family and country feelings, love and hatred.

Ma Qiuyuan, as the lead actress in short dramas, has starred in the hit short dramas "Black Lotus: The Master's Manual" and "Advanced Records of the Deep House". Her makeup in these two dramas are very similar, but according to Judging from the publicity of the stills related to "The Legend of the Qing Dynasty", both the plot and the makeup of the drama are different from Ma Qiuyuan's previous screen image. (Comprehensive compilation of the short play study room)

5. Pinduoduo accelerates the layout of short plays

html On April 23 (this Tuesday), Pinduoduo accelerated its layout in the short play field. The "Duoduo Video" section of its main page has added a "Short Drama" channel, which is juxtaposed with "Live Broadcast", "Follow", etc. The short drama content is no longer mixed in the short video information flow, but has an independent display space, and users can Free to watch. (Source: E-Commerce News)

6. Chinese Online announced its 2023 financial report

html On April 21 (last Sunday), according to the 2023 financial report released by Chinese Online, the company achieved operating income of 1.409 billion yuan last year, a year-on-year increase of 19.44%; Net profit attributable to the parent company was 89.4369 million yuan, compared with a net loss of 362 million yuan in the same period last year, achieving a turnaround from loss to profit. During the reporting period, the Chinese online mini program micro-short dramas and related licensing business grew rapidly, and the company's overall cultural business revenue and net profit attributable to the parent increased significantly compared with the same period last year.(Comprehensive compilation by the short play study room)

7. News from April 20 (last Saturday) that the single playback volume of the popular overseas short play exceeded 300 million

html, including "Vicious Stepsister", "Marriage First, Love Later", "Domineering President", etc. The short drama "the double life of my billionaire husband" (The Double Life of My Billionaire Husband), which contains various cool literary elements, became popular overseas in the second half of last year. Currently, the number of views on reelshort has exceeded 300 million. The popularity of

short plays overseas has continued to rise in the past six months. Sensor Tower data shows that as of the end of February 2024, more than 40 short drama applications have tested overseas markets, with a cumulative download volume of nearly 55 million times and in-app purchase revenue reaching US$170 million. (Source: Sina Finance)

8. Mango Super Media expects to produce 200 mini program dramas

html On April 24 (this Wednesday) news, Mango Super Media’s “Da Mang Plan” is expected to produce and launch 200 vertical screen mini program dramas this year. . Explore the subject matter direction of vertical screen mini program dramas and explore more vertical themes; in terms of production, mobilize the "Mang team" to join the production sequence of Da Mang vertical screen mini program dramas. At present, Mango Super Media and Douyin have jointly launched a number of micro-short dramas such as "Little Nian Beast and the Demon Catcher" and "Auntie's World: Lunar New Year". (Source: China Business News)