On May 11, after Coconut Tree was fined 400,000 yuan, the style of the live broadcast room changed suddenly. Models wore sun protection clothing for live broadcasts. Some netizens joked: This time they covered themselves up tightly... Previously, Coconut Tree Group had expressed its dissatisfaction with the punishment. ".
Recently, Coconut Tree Group was fined 400,000 yuan for advertising slogans that violated public order and good customs, causing heated discussion.
Qichacha App shows that on May 6, Coconut Tree Group Co., Ltd. was administratively fined 400,000 yuan by the Longhua Branch of Haikou Municipal Market Supervision Administration. The illegal facts show that Coconut Tree Group Co., Ltd. posted promotional graphics and texts on its own website. , the use of state agency staff for commercial marketing, and the use of advertising slogans such as "Use coconuts to wipe breasts" and "There are few beauties in the South Pacific 'airport'" that violate public order and good customs. The behavior of the parties violated the Advertising Law of the People's Republic of China "The provisions of Article 9, Item 2, Item 7 and Article 17, and the provisions of Article 57, Item 1 of the Advertising Law of the People's Republic of China, punish the Coconut Tree Group.
Coconut Tree Group stated in the article: What they are dissatisfied with is that the reprints of "Use coconut milk to wipe breasts" and "There are few beauties in the South Pacific" and "Airport'" on the official website of "Coconut Tree" are popular science education, not commercial advertisements. Advertising Law There is no article that clearly stipulates that it is illegal to repost popular science education on its official website. "It can be done unless prohibited by law."
According to public information, in recent years, Coconut Tree Group has repeatedly been involved in "marketing method" controversies, and has been criticized many times. Coconut Tree Group has expressed its “unconvinced” attitude more than once when it comes to penalties imposed by regulatory authorities (according to Elephant News)
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